Obtain your Blogs API token and include it in your GHL requests. Use an Authorization header such as Bearer
In Apptoto, create a new connection for the Blogs API and map the GHL token to allow access to posts, categories, authors, and email templates. Verify the connection and test endpoints listed in the Endpoint List. Scope alignment is important for seamless operation.
Endpoints used include: GET emails/builder to retrieve templates; POST emails/builder/data to seed or update builder data; GET emails/schedule to view email schedules; POST /blogs/posts to create blog posts; PUT /blogs/posts/:postId to update posts; GET /blogs/posts/url-slug-exists to check slug availability; GET /blogs/categories and GET /blogs/authors to fetch categories and author data; GET /blogs/posts to list posts; DELETE /emails/builder/:locationId/:templateId to manage templates.
Trigger: When a new blog post is created in Blogs API, Apptoto is notified to start a follow-up email or reminder sequence.
Actions: Create or update an Apptoto campaign, attach blog post metadata, and schedule follow-ups or reminders.
Method path: POST /blogs/posts to create, PUT /blogs/posts/:postId to update; optionally POST /emails/builder to align templates.
Key fields: postId, title, slug, publishDate, author, status
Trigger: New or updated comments on a blog post trigger an Apptoto notification or campaign adjustment.
Actions: Update post status in Blogs API and adjust related Apptoto sequences or tasks.
Method path: PUT /blogs/posts/:postId and POST /blogs/posts
Key fields: postId, comments, commenter, timestamp
Trigger: A new subscriber joins via the blog or form, initiating a welcome campaign in Apptoto.
Actions: Add subscriber to an Apptoto campaign and optionally create or sync the subscriber profile in Blogs API.
Method path: POST /blogs/posts for new content and POST /emails/builder for templates
Key fields: subscriberEmail, listId, status
Benefit: Build powerful automations without writing code.
Benefit: Create a clean data pathway between Blogs API and Apptoto for consistent messaging and campaigns.
Benefit: Accelerate time-to-value with reusable templates and webhook-driven workflows.
A quick reference of core elements and processes used to connect the Blogs API with Apptoto via the GHL API.
An application programming interface that exposes endpoints for apps to communicate. In this guide, the GHL API is used to connect Blogs API and Apptoto.
An HTTP callback that triggers when a specified event occurs, such as a new blog post or subscriber action.
A specific URL in an API that performs a defined action when called with data.
A URL-friendly string derived from the post title used to identify a blog post in URLs.
Trigger: New subscriber; Action: Publish a welcome blog post series and enroll the subscriber in a matching Apptoto email campaign.
Trigger: New post by an author; Action: Notify the team via Apptoto reminders and update author dashboards.
Trigger: 7 days after publish; Action: Schedule a drip of related posts and follow-up emails in Apptoto.
Generate API tokens from Blogs API and prepare them for use in the GHL integration. Store tokens securely.
Map relevant endpoints such as blogs posts, categories, authors, and emails within GHL settings and your Zapier app.
Run tests, verify webhooks, and activate automation rules in the Zapier App Connector for ongoing sync.
Authentication uses API tokens generated from Blogs API and applied to GHL API requests. Include the token in the Authorization header as Bearer
Key endpoints for syncing posts and emails include GET /blogs/posts, POST /blogs/posts, PUT /blogs/posts/:postId, GET /blogs/posts/url-slug-exists, GET /blogs/categories, GET /blogs/authors, GET emails/builder, POST emails/builder/data, GET emails/schedule. These endpoints enable content management, email template usage, and campaign triggering from Apptoto. Map only the endpoints you need to minimize surface area.
Yes. You can map authors to Apptoto campaigns by including author metadata in the blog post payload and using that data to segment and trigger Apptoto campaigns. Maintain a consistent mapping between Blog API author IDs and Apptoto contact fields for accurate targeting, and use webhooks to keep data synchronized.
No heavy coding is required. Use the Zapier App Connector or GHL’s built-in integrations to connect endpoints with minimal code. Create simple triggers (new post, new subscriber) and actions (start Apptoto campaign, update post) to automate workflows without writing custom code.
Slug conflicts can be prevented by validating URL slugs before publishing using GET /blogs/posts/url-slug-exists. If a conflict occurs, adjust the slug or slug strategy (append date or author initials) and update the post. Maintain a version history to roll back changes if needed.
Latency depends on API rate limits and network conditions. Typical interactions are near real-time for webhooks, but batch updates may be queued. Monitor rate limits in your API dashboard and implement exponential backoff for retries to avoid throttling.
API credentials are available in your Blogs API account and can be entered in the GHL integration setup or the Zapier App Connector. Store credentials securely and restrict access to trusted team members. If credentials are rotated, update the integration promptly to prevent downtime.
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Complete Operations Catalog - 126 Actions & Triggers
