Use an API key or OAuth flow supported by the Blogs API. Ensure the token has the scope emails/builder.readonly for read operations and the ability to post updates.
Configure OAuth2 for the Zapier App Connector and request scopes that cover blog post creation, retrieval, and scheduling.
– GET emails/builder – POST emails/builder – POST /emails/builder/data – GET emails/schedule – GET /blogs/posts/url-slug-exists – POST /blogs/posts – PUT /blogs/posts/:postId – GET /blogs/categories – GET /blogs/authors
Trigger: a new post is created via POST /blogs/posts. Action: publish to channels and sync to CMS via Zapier.
Actions: create social posts, update SEO fields, notify teams.
Key methods: POST /blogs/posts to create, PUT /blogs/posts/:postId to update, GET /blogs/posts/url-slug-exists to avoid duplicates.
postId, slug, title, content, author, category, seoMeta
Trigger: scheduled events from blog category or schedule resource; Action: post scheduling to social calendars.
Actions: push to calendars, post to channels on schedule, update statuses.
Methods: GET /blogs/categories, GET /blogs/authors for metadata, and POST /blogs/posts for drafts.
postId, scheduleTime, category, author
Trigger: post updated or metadata enriched via API; Action: push SEO and analytics data to your tools.
Actions: update seoMeta, fetch categories/authors, sync to analytics dashboards.
Methods: PUT /blogs/posts/:postId, GET /blogs/categories, GET /blogs/authors, GET /blogs/posts/url-slug-exists.
postId, slug, seoMeta, author, category
Build powerful automations without writing code.
Orchestrate content workflows across email, blog, and scheduling endpoints from one place.
Scale your publishing process with repeatable Zap templates.
Glossary of terms used: GHL API, Blogs API, Zapier App Connector, endpoints, triggers, actions, key fields, and metadata.
The programmable surface of GHL that exposes resources and actions via RESTful endpoints for third-party apps.
Sets of endpoints for managing blog posts, categories, authors, and related content inside GHL.
A middleware that connects apps to automate workflows without code.
Uniform resource paths (URIs) used to perform actions against resources in an API.
When a new blog post is published, automatically post summaries to social, email, and CMS channels via Zapier templates.
Auto-fill SEO metadata using post content and categories to improve discoverability.
Route author fields to CRM and author bios to your site using Zap templates.
Securely authenticate with OAuth or API keys for Blogs API and authorize the Zapier App Connector.
Connect POST /blogs/posts, GET /blogs/posts/url-slug-exists, and GET /blogs/categories to your Zap templates.
Create sample Zaps to ensure posts publish correctly and metadata syncs.
The Blogs API supports API keys and OAuth-based authentication. API keys are suitable for server-to-server setups, while OAuth provides user-consent flows for access to specific resources. Ensure your token includes the necessary scopes, such as emails/builder.readonly for read operations and post permissions for creating or updating content. For a smooth setup, store credentials securely and rotate them regularly. Test authentication with a quick GET call to a non-destructive endpoint to verify access.
Post management hinges on endpoints like POST /blogs/posts to create content, PUT /blogs/posts/:postId to update, and GET /blogs/posts/url-slug-exists to avoid duplicates. Also consider GET /blogs/categories and GET /blogs/authors to enrich posts with metadata. Using these in tandem lets you build robust publishing workflows in Zapier without code.
Yes. Use the slug check endpoint GET /blogs/posts/url-slug-exists before creating a post to ensure slug uniqueness. This helps prevent duplicate posts and keeps URLs clean. If the slug exists, you can generate an alternate slug and retry in your Zapier workflow. Automating slug checks reduces errors and speeds up publishing pipelines.
Scheduling is supported through the blogs/schedule endpoints and by triggering workflows at predefined times. In Zapier, you can build a schedule trigger or respond to a calendar event to publish posts or push updates at the right moment. Combine schedule triggers with post endpoints to automate multi-channel publishing.
No coding is required. The Zapier App Connector provides a no-code interface to map fields from Blogs API endpoints to actions in other apps. You can configure triggers, actions, and data transforms entirely within Zapier templates. If you need custom logic, you can add small step variables or filters, but most common workflows are achievable with built-in Zap features.
Scopes control access to resources. For read access you need emails/builder.readonly; for creating or updating posts you’ll need write-level scopes such as blogs/post.write or equivalent. Always request only the minimum scopes required for a given workflow and inform users about data access.
Developer docs are available in the Zapier App Connector and the Blogs API reference. Look for guides on authentication, endpoint usage, and example Zaps. If you don’t see what you need, contact support or consult the API reference for endpoint schemas and response formats.
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Complete Operations Catalog - 126 Actions & Triggers
