To start, obtain your API key or complete the OAuth flow for the Blogs API, then securely connect it to your Bullhorn CRM workspace to enable data exchange and automated workflows.
Connect Bullhorn CRM to the Blogs API by granting the necessary permissions and scopes so you can read and write blog data, authors, and categories from within Bullhorn.
Key endpoints used in this integration include: GET emails/builder, POST /emails/builder/data, GET emails/schedule, POST /blogs/posts, PUT /blogs/posts/:postId, GET /blogs/posts/url-slug-exists, GET /blogs/categories, GET /blogs/authors. Use the ones that fit your automation goals to publish emails, schedule content, manage posts, and sync authors and categories between Bullhorn CRM and Blogs API.
Trigger: when a new blog draft is ready in your Bullhorn CRM workflow, push it to Blogs API for publishing.
Actions: create, update, and publish blog posts; auto-create slug; assign categories and authors.
Methods: POST /blogs/posts to publish, PUT /blogs/posts/:postId to update, GET /blogs/posts/url-slug-exists to validate slugs.
Key fields: postId, title, slug, authorId, categoryId, publishedAt.
Trigger: a new author is added in Bullhorn CRM.
Actions: fetch author details and create or update the corresponding author in Blogs API.
Methods: GET /blogs/authors to read author records; POST /blogs/authors to create.
Key fields: authorId, name, email, bio.
Trigger: category creation or update in Bullhorn CRM.
Actions: push category data to Blogs API and refresh category lists; map to blog categories.
Methods: GET /blogs/categories, GET /blogs/categories (list), POST /blogs/categories as needed.
Key fields: categoryId, name, description.
Drag-and-drop automation lets you connect Bullhorn CRM and Blogs API without writing code.
Automated publishing, author syncing, and category management save time and reduce manual errors.
Scalable workflows adapt as your content and sales teams grow.
This glossary covers common terms and the core processes used to connect Blogs API with Bullhorn CRM.
A specific URL that performs a defined action, such as creating a blog post or listing authors.
A real-time notification sent from one system to another when a defined event occurs.
A URL-friendly identifier used in blog post URLs to improve readability and SEO.
The method used to prove identity and authorize access to APIs (e.g., API keys or OAuth).
Turn new Bullhorn CRM updates into ready-to-publish blog drafts in Blogs API, then schedule automatically.
Create monthly author spotlight posts by syncing author data from Bullhorn to Blogs API.
Group posts by category and publish in thematic series across Bullhorn CRM and Blogs API.
Obtain API keys or complete OAuth to authorize the integration.
Choose the endpoints you will use (e.g., POST /blogs/posts, GET /blogs/authors, GET /blogs/categories).
Create automation sequences to sync data and publish content between Bullhorn CRM and Blogs API.
The Blogs API lets you create, manage, and publish blog content from tools like Bullhorn CRM. It supports endpoints for posts, authors, and categories, enabling a unified content workflow. You can automate processes such as drafting, publishing, and updating posts based on Bullhorn CRM events. Use this integration to streamline content creation and ensure consistency across platforms.
Authentication is done via API keys or OAuth. Start by obtaining your API credentials in the Blogs API dashboard, then configure the connection in your Bullhorn CRM app. Keep credentials secure and rotate them periodically.
Key endpoints include POST /blogs/posts to publish, GET /blogs/authors to pull author data, and GET /blogs/categories to fetch taxonomy. You may also use GET /blogs/posts/url-slug-exists to validate slugs before publishing.
Yes. Use scheduling endpoints like GET emails/schedule to coordinate timing, and create workflows that delay publishing posts until a specified time. This helps align content with campaigns and events.
Check uniqueness with GET /blogs/posts/url-slug-exists before publishing. If the slug exists, modify it or generate a new one to avoid conflicts and preserve SEO.
Categories and authors can be synced automatically by mapping Bullhorn CRM records to Blogs API resources. Regularly poll for updates or use webhooks to keep data in sync.
No-code is possible with Zapier or similar tools. You can connect Bullhorn CRM and Blogs API and build workflows without writing code, using triggers and actions for publishing and syncing data.
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