To securely access the Blogs API from Zapier, obtain your client credentials, grant the necessary scope (emails/builder.readonly), and store tokens securely. Use OAuth or API keys as supported by the GHL API and keep credentials private.
Authenticate the Zapier App Connector to access GHL and Blogs API resources using standard OAuth 2.0 flows or API keys. Ensure the connection scope matches the endpoints you intend to use.
GET emails/builder; POST emails/builder; POST /emails/builder/data; DELETE /emails/builder/:locationId/:templateId; GET emails/schedule; GET /blogs/posts; POST /blogs/posts; PUT /blogs/posts/:postId; GET /blogs/posts/url-slug-exists; GET /blogs/categories; GET /blogs/authors
Trigger: A new blog post is published in Blogs API.
Actions: Create or update an email template in the Emails Builder using details from the post (title, slug, excerpt).
POST /blogs/posts
postTitle, postSlug, author, category, excerpt
Trigger: Blog post updated or published in Blogs API.
Actions: Schedule an email in the Emails Schedule using post data.
PUT /blogs/posts/:postId
postId, title, slug, publishDate
Trigger: New slug is created or validated in Blogs API.
Actions: Use slug existence checks (GET /blogs/posts/url-slug-exists) and route content to the correct category in Blogs API.
GET /blogs/posts/url-slug-exists
slug, title
Automate Direct Mail workflows without writing code, using visual triggers and actions.
Create cross-platform automations between Blogs API and GHL in minutes, not days.
Scale campaigns with reusable templates, schedules, and dynamic content.
A quick glossary of the core elements and processes you’ll encounter when connecting GHL, Blogs API, and the Zapier App Connector.
The application programming interface provided by GHL that lets developers access and manage data and workflows within the GHL platform.
The API for managing blog content, posts, categories, and authors within the Blogs module of the GHL ecosystem.
A component in GHL that enables creating, editing, and sending email templates and campaigns.
The bridge that automates workflows between apps without code, using triggers, actions, and data mappings.
Trigger when a new post is created in Blogs API and automatically send a Direct Mail email via the Emails Builder to your subscriber list.
Every week, pull the latest posts from Blogs API and push a recap email through the Direct Mail channel.
Validate post slugs and route audiences to relevant categories to tailor Direct Mail content.
Create OAuth credentials and authorize the connection, selecting scopes such as emails/builder.readonly for read access.
Choose endpoints like GET emails/builder and POST /blogs/posts to align triggers and actions in your Direct Mail automation.
Run end-to-end tests, verify data flow, troubleshoot errors, and optimize for deliverability and timing.
The GHL Blogs API exposes endpoints to manage blog content and associated resources within GHL. When paired with the Zapier App Connector, you can automate the flow of content from Blogs API into Direct Mail campaigns without writing code. This combination lets you trigger emails when new posts are published, or schedule communications based on blog activity. By using the App Connector, you map Blogs API events to Email Builder actions.
You can often accomplish this with no-code automation using the Zapier App Connector. Some steps may require configuring OAuth credentials, selecting the appropriate scopes (like emails/builder.readonly), and mapping fields between Blogs API and GHL. For most teams, this means a quick setup and testing cycle rather than custom development.
Authentication typically involves OAuth 2.0 flows or API keys. Start by creating credentials for Blogs API and the Zapier App Connector, then authorize the connection in Zapier with the needed scopes. Store tokens securely and rotate them per your security policy. Test the connection by performing a basic read of templates and a sample post creation.
Core endpoints include GET emails/builder, POST emails/builder, POST /emails/builder/data, GET emails/schedule, GET /blogs/posts/url-slug-exists, and GET /blogs/categories. These endpoints cover template management, scheduling, blog post creation, slug validation, and category lookup—enabling end-to-end Direct Mail automation from content to delivery.
Yes. You can trigger email campaigns when a new post is published or when a post is updated. Use Blogs API POST /blogs/posts to create or update content, then trigger the corresponding Email Builder actions or schedule actions via the App Connector to send out notifications or digests.
Common issues include misconfigured scopes, invalid field mappings, and rate limits. Use a test run to verify each step, check the API response codes, and adjust retry timing. Consider batching large post updates to avoid hitting rate limits and ensure reliable delivery.
Data safety is a priority: use secure storage for credentials, enforce least-privilege scopes, and audit access. The integration handles data in transit with encryption and provides options to review and log activity. Always adhere to your organization’s data handling and compliance policies.
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