Access to Blogs API requires a scoped connection. Use the OAuth2 flow or API key with the scope: emails/builder.readonly to read email templates and schedules while you assemble content campaigns.
In Zapier App Connector, authorize once and reuse the connection for triggers and actions. Store credentials securely and rotate them according to your security policy.
Endpoint overview: – GET emails/builder (read emails templates) – POST emails/builder (write emails templates) – POST /emails/builder/data (import data into the emails builder) – DELETE /emails/builder/:locationId/:templateId (remove a specific template) – GET emails/schedule (read email schedules) – GET /blogs/posts (list blog posts) – POST /blogs/posts (create a blog post) – POST /blogs/post-update (update a blog post) – PUT /blogs/posts/:postId (edit a specific post) – GET /blogs/posts/url-slug-exists (check if a slug is available) – GET /blogs/categories (list blog categories) – GET /blogs/authors (list blog authors) – GET blogs/check-slug.readonly (read-only slug checks) – GET blogs/category.readonly (read-only category data) – GET /blogs/categories (duplicate listing for clarity) – GET /blogs/authors (duplicate listing for clarity) Note: Endpoints listed here are a concise reference; use the actual endpoints in your Zapier connections as needed.
Trigger when a new blog post is created in Blogs API.
Send or schedule an email via Emails Builder to your subscriber list; optionally update the email content with post data.
GET /blogs/posts
postId, title, slug, datePublished, authorId
Trigger when a blog category is created or updated.
Adjust related email templates and campaigns to reflect new category content; map category data into emails.
GET /blogs/categories
categoryId, name, slug
Trigger when a new author is added or an author profile is updated.
Publish an author spotlight or digest via Emails Builder or schedule a weekly reader digest.
GET /blogs/authors
authorId, name, bio
Automate distribution of new posts to email campaigns, keeping your audience engaged without manual work.
Centralize data flow between Blogs API and your email system for consistent messaging.
Scale content automation across multiple categories, authors, and campaigns with ease.
A quick glossary to help you navigate API terminology: API, Endpoint, Slug, Authentication, and Webhook concepts that appear in this guide.
A set of rules that allows applications to communicate and exchange data securely.
A specific URL path that represents a resource or action in an API.
The process of verifying identity, typically via OAuth2 or API keys, to authorize access.
A URL-friendly version of a post title used in the post’s web address.
When a post is published, automatically create a draft email in the Emails Builder and queue it for subscribers.
Reflect new categories in email content and ensure consistency across campaigns.
Generate a weekly digest highlighting new authors and their posts for email distribution.
In Zapier, select Blogs API as the trigger/app and connect the Zapier App Connector. Grant access and test the connection.
Choose endpoints (blogs/posts, blogs/authors, blogs/categories) and map fields to your target email templates or workflows.
Run a test, verify data flow, and turn on the automation for live use.
GHL API refers to the GoHighLevel (GHL) endpoints you use to manage content and workflows. The App Connector is the Zapier layer that lets you connect GHL endpoints to other apps (like an email builder). By using the App Connector, you can trigger actions in your email platform when GHL events occur. This separation helps you reuse connections across multiple automations without embedding credentials in every workflow. In practice, you’ll set up a trigger from Blogs API when a new post is created, then map those fields into an email template in the Emails Builder via Zapier.
You’ll typically use a read or write scope depending on the action. For reading templates and schedules, a read-only scope like emails/builder.readonly is sufficient. If you need to create or update emails, you’ll require write access (e.g., emails/builder). Use the least privilege approach and rotate credentials regularly to maintain security.
Zapier provides a test mode in every connector. Use it to run sample data through triggers and actions. Review the field mappings and ensure the data types align with your email templates. After successful tests, enable the workflow for production.
Yes. You can map multiple blog fields (title, excerpt, slug, author, category, publish date) to different sections of your email template. This allows dynamic content to personalize each email or campaign.
If you hit API rate limits or encounter errors, Zapier will retry according to its standard backoff policy. You can also implement conditional logic in your Zap to pause when certain errors occur, or contact support to adjust quotas.
Data can be polled on a schedule or pushed via webhooks, depending on the endpoint. For blog updates, a polling approach with a reasonable interval (e.g., every 15–60 minutes) is common. Webhooks can be used for near real-time updates if supported by the API.
Webhooks are supported where the API provides outbound notifications. If available, you can configure a webhook in GHL to push updates to Zapier, enabling near real-time automation without manual polling.
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