Authenticate to the GHL Blogs API using your API key with the required scope emails/builder.readonly. Keep credentials secure and rotate keys regularly to maintain a safe connection.
Connect Zapier App Connector to GHL via OAuth2 or API key-based methods supported by Zapier. Use a dedicated connection for this integration and test access to blog and email endpoints.
GET emails/builder; GET emails/schedule; POST /emails/builder/data; DELETE /emails/builder/:locationId/:templateId; POST /blogs/posts; PUT /blogs/posts/:postId; GET /blogs/posts/url-slug-exists; GET /blogs/categories; GET /blogs/authors; POST /blogs/post-update.write; GET /blogs/posts; POST /blogs/posts
When a new blog post is created (POST /blogs/posts), automatically fetch a ready-made email template (GET emails/builder) and trigger a scheduled email send (POST /emails/builder/data) to your subscriber list.
Actions map: blog.title -> email.subject, blog.url -> email.link, blog.excerpt -> email.body; schedule trigger via emails/schedule to send at optimal time.
Use POST /blogs/posts to announce, then compose and deliver via GET emails/builder and POST /emails/builder/data.
Map blog.title to Email Subject, blog.url to Email Link, blog.excerpt to Email Preview, author.name to Sender Name.
On blog post update (POST /blogs/post-update.write or PUT /blogs/posts/:postId), send an update email to subscribers.
Update email body with revised content; include postId in tracking; schedule or immediately send as per your preference.
Trigger by PUT /blogs/posts/:postId and deliver via GET emails/builder and POST /emails/builder/data.
post.title -> email.subject, post.content -> email.body, post.url -> email.link
Before publishing, verify slug availability with GET /blogs/posts/url-slug-exists and adjust if needed.
Prevent duplicates by validating slug; if exists, prompt for a new slug or auto-adjust.
Utilize GET /blogs/posts/url-slug-exists prior to POST /blogs/posts.
slug -> post slug; title -> post title; updated_at -> log timestamp
Automate blog-based email campaigns without writing a line of code.
Centralize content publishing and email distribution in a single workflow.
Rapid testing and iteration with built-in testing features in Zapier.
Understand the core terms and processes used when connecting the GHL Blogs API with Zapier to automate Elastic Email workflows.
A specific URL and HTTP method (GET, POST, PUT, DELETE) used to access or modify a resource in an API.
A URL-friendly string typically derived from a post title used to identify a blog post in URLs.
The process of proving your identity to access an API, usually via API keys or OAuth tokens.
A user-defined callback URL that the API calls to notify your system when events occur.
When a blog post is published, automatically generate and send a notification email to your lists. Map post.title to subject and post.url to the link in the email.
If a post is updated, re-send a summary email with the new content highlights and updated slug.
Before publishing, verify slug availability; if taken, automatically adjust or prompt for a new slug to avoid 404s.
Connect the GHL Blogs API using your API key with the required scope. Then connect Zapier App Connector to your GHL account.
In Zapier, map blog.title to email.subject, blog.url to email.link, and blog.excerpt to email.body. Align slug-related fields for SEO-friendly sharing.
Run a test to ensure emails render correctly, then enable the workflow to run on publish or update events.
To authenticate, generate a GHL API key with the required scope and enter it into Zapier’s connection settings. Ensure the key has readable access to blogs and emails endpoints. Save the connection and re-test to confirm access. If you do not have a key, request one from your GHL admin and grant the necessary permissions. In Zapier, select the GHL Blogs API connection when creating the workflow and test the trigger and action steps to verify connectivity.
Start with the essential endpoints: GET emails/builder to pull email templates, POST /blogs/posts to publish new content, and GET /blogs/posts/url-slug-exists to validate slugs. Add PUT /blogs/posts/:postId for updates and GET /blogs/categories plus GET /blogs/authors to enrich posts with metadata. As you scale, include POST /blogs/post-update.write for update-notifications.
Yes. You can set up a trigger on blog post creation to automatically dispatch a notification email to your subscriber list. Map fields such as blog.title, blog.url, and blog.excerpt to the email subject, link, and body. Schedule timing with the emails/schedule endpoint to optimize delivery windows.
Slug conflicts occur when two posts share the same slug. Use GET /blogs/posts/url-slug-exists to check availability before publishing. If a conflict exists, modify the slug (e.g., append a date or keywords) and re-check until you get a unique slug before posting.
If an API call fails, review the error payload for details and verify credentials and endpoint paths. Implement retry logic with exponential backoff in Zapier where supported, and consider adding a fallback email template in case the primary one fails. Always test changes in a staging workflow.
Many fields can be mapped automatically, but you may map critical fields manually if you need custom formatting. Start with essential fields (title, url, excerpt) and iteratively add others such as author, category, and publish date as you validate the flow.
Zapier provides a built-in test mode. Use the Test Run feature to simulate triggers and actions, verify data mapping, and preview emails before enabling the live workflow. This helps ensure the end-to-end process behaves as expected without affecting real subscribers.
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Complete Operations Catalog - 126 Actions & Triggers
