Authenticate the Blogs API with GHL using an API key or OAuth with the scope emails/builder.readonly to start. Keep credentials secure and rotate them regularly.
Emarsys access is granted via a secure API key or token. Set up credentials in the App Connector and test the connection before going live.
GET emails/builder; emails/builder.write; POST emails/builder; POST /emails/builder/data; DELETE /emails/builder/:locationId/:templateId; emails/schedule.readonly; GET emails/schedule; blogs/post.write; POST /blogs/posts; blogs/post-update.write; PUT /blogs/posts/:postId; blogs/check-slug.readonly; GET /blogs/posts/url-slug-exists; blogs/category.readonly; GET /blogs/categories; blogs/author.readonly; GET /blogs/authors
When a new blog post is created in Blogs API, trigger a workflow in Emarsys to start a welcome or digest email.
Actions: create or update an Emarsys email draft and optionally send to a selected list.
POST /blogs/posts
Key fields: postId, title, slug, authorId
When a blog post is edited, update related content in Emarsys campaigns.
Actions: update email templates or send notifications to subscribers as needed.
PUT /blogs/posts/:postId
Key fields: postId, slug
Before publishing, verify the post slug is unique using a slug exists check.
Actions: reserve or assign slug in Emarsys audiences and prevent duplicates.
GET /blogs/posts/url-slug-exists
Key fields: urlSlug
Automate blog driven email campaigns without writing code.
Speed up content to campaign workflows with built in triggers.
Keep blog content and subscriber data in sync across platforms.
A quick glossary of core concepts and processes used in this guide.
A specific URL and HTTP method used to perform an action on a web service.
The process to verify identity before granting access to APIs.
A URL friendly string used to identify a blog post.
A group of recipients who can be targeted by emails or campaigns.
Automatically send a welcome or digest email when a new post is published.
Notify subscribers when a post is updated or republished.
Create a weekly roundup that includes slugs and SEO metadata.
In GHL, create an API key scoped to emails/builder.readonly and securely store the credentials.
Choose blog events and map fields to Emarsys templates for seamless automation.
Run tests, verify data flow, and deploy to production with monitoring.
You can connect Blogs API to Emarsys with no code using the GHL App Connector. Start by generating an API key with the appropriate scope and configuring the Emarsys app to receive blog data. This setup allows you to trigger emails and campaigns without writing code. Next, map blog fields such as title, slug, and publish date to your Emarsys templates. Finally, run a test to ensure data flows correctly and monitor for any errors.
Essential endpoints include creating posts, updating posts, checking slug availability, and retrieving categories and authors. For initial setup you will typically use POST /blogs/posts, PUT /blogs/posts/:postId, GET /blogs/posts/url-slug-exists, GET /blogs/categories, and GET /blogs/authors. You can extend with GET /blogs/posts/url-slug-exists to ensure clean URLs and avoid duplicates.
Authentication is done on both sides. Generate and store a GHL API key with the proper scope for blogs and supplier apps. In Emarsys, generate an API key or token and configure it in the App Connector. Test the connection with a small data set, then proceed to broader usage once confirmed.
Yes. Use sandbox or test data in both Blogs API and Emarsys to verify triggers, actions, and mappings. Validate that blog post fields flow correctly to Emarsys campaigns without affecting live subscriber data.
Common mapped fields include title, slug, postId, authorId, publishDate, categories, and content snippet. You can also map author name and category to targeting fields in Emarsys for richer personalization.
Slug conflicts are prevented by performing a slug existence check before publishing. If a slug already exists, you can generate a new slug or prompt for a manual adjustment. This keeps URLs unique and avoids content duplication.
Additional resources include the official Blogs API documentation, Emarsys integration guides, and example workflows. You can also explore tutorials on the Zapier App Connector for cross platform automation and testing tips.
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Complete Operations Catalog - 126 Actions & Triggers
