Authenticate the Blogs API connection with your API key and OAuth credentials, using the scope emails/builder.readonly to access reader data.
Connect Facebook Custom Audiences by granting the required permissions and securely storing tokens before enabling syncing.
GET emails/builder; POST emails/builder; POST /emails/builder/data; DELETE /emails/builder/:locationId/:templateId; emails/schedule.readonly; GET emails/schedule; blogs/post.write; POST /blogs/posts; blogs/post-update.write; PUT /blogs/posts/:postId; blogs/check-slug.readonly; GET /blogs/posts/url-slug-exists; blogs/category.readonly; GET /blogs/categories; blogs/author.readonly; GET /blogs/authors
Trigger: when a new subscriber is added or updated in Blogs API.
Actions: push emails to the Facebook Custom Audience, deduplicate by email, and update membership.
GET emails/builder
Key fields: email, firstName, lastName
Trigger: a reader opens or engages with a blog post.
Actions: add engaged readers to a Custom Audience and tag by postId.
POST /blogs/posts
Fields: email, postId, engagementType
Trigger: new category or author data becomes available.
Actions: update audience segmentation by category and author, enabling targeted ads.
GET /blogs/categories
Fields: category, topic, author
Automate data flow between Blogs API and Facebook Custom Audiences without writing code.
Save time with ready-to-use endpoints, triggers, and field mappings.
Test, deploy, and monitor audience sync within the connector UI.
Understand the elements and processes that connect Blogs API data to Facebook Custom Audiences, including endpoints, data mapping, and triggers.
A Facebook ads target group built from your data.
An audience created from your own customer data, such as emails from Blogs API.
The ongoing transfer of data between Blogs API and Facebook’s platform.
A specific URL in an API that performs a defined action.
Sync new newsletter subscribers from Blogs API into a Facebook Custom Audience for targeted campaigns.
Attach engaged readers to a dedicated audience to optimize ad relevance.
Use category and author data to create topic-specific audiences for campaigns.
Gather API keys and set the scope to emails/builder.readonly for the Blogs API.
Configure endpoint mappings and field mappings between Blogs API and Facebook Custom Audiences.
Run tests, verify data flow, and deploy to production.
Authentication typically involves creating credentials on both sides and using an API key for Blogs API with the required scope. You’ll also obtain a Facebook access token with the necessary permissions for Custom Audiences. Keep credentials secure and rotate keys regularly. The Blogs API scope is emails/builder.readonly to access reader data for audience building. Store credentials securely and follow best practices for token rotation and least privilege.
End-to-end syncing typically relies on retrieving subscriber data via GET emails/builder and mapping it to a Facebook Custom Audience. You may also use POST /blogs/posts to push new blog data and engage audiences, plus GET /blogs/categories and GET /blogs/authors for segmentation. For slug checks and category/author data, include blogs/check-slug.readonly and GET /blogs/categories as needed.
Yes, you can map fields such as email, firstName, and lastName to Facebook’s Custom Audience attributes. You can also include location or other profile fields as available, while ensuring privacy compliance. Carefully map data and honor user preferences and applicable data protection laws.
Data sync can be near real-time if you set up triggers and webhooks, but it may be scheduled or event-driven depending on your configuration. Real-time behavior depends on your endpoint choices and polling frequency. Test the cadence to match your campaign needs and system constraints.
Facebook deduplicates by email; ensure you map to a stable key, typically the email field. If a user unsubscribes on the source, suppress from audiences and respect opt-out signals. Maintain clean data hygiene to maximize deliverability and compliance.
You can create Custom Audiences from emails, engagement data, and segment by category or author. Audiences can be used across campaigns and ad sets. Always review platform policies and best practices for audience creation and use.
Check connector logs and verify credentials and permissions if an endpoint fails. Retry with backoff, and test endpoints individually in a sandbox before going live. Review error messages, adjust mappings, and re-run the sync once resolved.
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Complete Operations Catalog - 126 Actions & Triggers
