To start, generate an API token for Blogs API with the scope emails/builder.readonly. Store the token securely and grant only the permissions required for your workflow.
In Zapier App Connector, configure API credentials to authorize access to the Blogs API endpoints. Use the token issued by Blogs API and apply the appropriate scope for your automation.
GET emails/builder; GET emails/builder.write; POST emails/builder; POST /emails/builder/data; DELETE /emails/builder/:locationId/:templateId; GET emails/schedule; GET /blogs/posts; POST /blogs/posts; PUT /blogs/posts/:postId; GET /blogs/posts/url-slug-exists; GET /blogs/categories; GET /blogs/authors; GET /blogs/categories; GET /blogs/posts; GET /blogs/posts/url-slug-exists; POST /blogs/posts; POST /blogs/post-update.write; GET /blogs/authors; GET /blogs/categories
Trigger when a new draft is ready to publish in your content system, then create the post via POST /blogs/posts.
Action: POST /blogs/posts to publish a new blog with title, content, author, and category; return the postId and slug for downstream steps.
Method: POST /blogs/posts
Key fields: title, content, author, category, slug
Trigger: A blog post draft is updated and needs to be saved back to the API.
Action: PUT /blogs/posts/:postId to update title, content, or metadata.
Method: PUT /blogs/posts/:postId
Key fields: postId, title, content
Trigger: Schedule-based or on-demand pull to fetch a list of posts.
Action: GET /blogs/posts to retrieve posts and GET /blogs/posts/url-slug-exists to verify slug availability.
Methods: GET /blogs/posts; GET /blogs/posts/url-slug-exists
Key fields: postId, title, slug
Fast integration without writing code, enabling rapid automation of blog workflows.
Automated publishing and content routing across teams and platforms.
Scalable content operations with predictable, auditable processes.
This glossary explains core terms used in connecting Blogs API with Zapier App Connector and helps you reference endpoints quickly.
GHL refers to the Blogs API environment and its connectors used in this guide, not to any other platform.
Application Programming Interface exposed by Blogs API, including endpoints like /blogs/posts and /emails/builder.
A URL-friendly identifier for a blog post, used to form pages like /blogs/posts/{slug}.
A real-time notification mechanism used by the Blogs API to inform Zapier of changes or new posts.
Create a Zap that publishes a blog post automatically when a new prompt is added to your content calendar via Blogs API.
When a draft is created, route and publish to several categories through the Blogs API endpoints.
Set reminders to review posts before publishing, ensuring accuracy and brand alignment.
Step 1: Generate an API token with scope emails/builder.readonly in Blogs API and configure it in Zapier App Connector.
Step 2: Use the endpoint list to verify responses and confirm triggers are firing correctly.
Step 3: Create a simple Zap to publish a blog post when a new lead is created.
The Blogs API integration allows you to automate blog-related tasks by connecting the API to Zapier App Connector. It enables publishing, updating, and retrieving posts without writing code. This section explains how to start with authentication and endpoints to build your workflow. By following the steps, you can streamline content publishing and management.
No coding is required when using Zapier App Connector. The platform provides a no-code interface to map triggers and actions to Blogs API endpoints. You can set up secure authentication, configure endpoints, and test flows using built-in tools. If you are comfortable with API tokens, you can also extend capabilities with custom fields and mappings.
Start with GET emails/builder to verify access to email templates, then move to POST /blogs/posts to publish a post. This progression helps you validate connectivity before expanding to updates with PUT /blogs/posts/:postId and slug checks with GET /blogs/posts/url-slug-exists.
Use the API token issued by Blogs API, restricted to the required scope (emails/builder.readonly). Store credentials securely in Zapier App Connector and rotate tokens periodically. Always limit permissions to the minimum necessary for your workflow to reduce risk.
Yes. The Blogs API supports scheduling and retrieval workflows. You can implement scheduling triggers in Zapier to publish posts at specified times via POST /blogs/posts and to fetch scheduled content with GET endpoints as needed.
If a slug already exists, you can use GET /blogs/posts/url-slug-exists to check availability before attempting a publish. If a clash occurs, adjust the slug or content to generate a unique URL fragment. This prevents duplicate URLs and preserves SEO value.
A complete endpoint reference is available in the endpoint list within this guide. It covers all supported actions such as reading templates, creating posts, updating posts, and slug checks. Use the list to discover which endpoints fit your workflow and test them in a safe sandbox.
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