Begin by granting access to the Blogs API from your GHL account, generating an API key or OAuth token, and selecting the required scope (emails/builder.readonly). Keep credentials secure and rotate them as needed.
In Helpwise, initiate the connection to Blogs API by entering your API key or OAuth credentials, then approve the integration to enable data flow in both directions.
Key endpoints used include: GET emails/builder; POST emails/builder; POST /emails/builder/data; DELETE /emails/builder/:locationId/:templateId; GET emails/schedule; GET /blogs/posts/url-slug-exists; POST /blogs/posts; PUT /blogs/posts/:postId; GET /blogs/categories; GET /blogs/authors; GET /blogs/posts; GET emails/schedule; GET blogs/author.readonly; GET blogs/category.readonly.
Trigger: a new blog post is drafted in Blogs API, which starts a Helpwise email sequence to promote the post.
Actions: create a corresponding Helpwise email draft using post data; tag the campaign with the postId; update post status back to the Blogs API.
Method path: POST /blogs/posts to create posts; GET emails/builder to pull email templates for campaigns.
Key fields: title, slug, category, authorId, campaignId, emailTemplateId
Trigger: updates to a blog post reflect in Helpwise campaigns and changes in Helpwise draft statuses update back to Blogs API.
Actions: update Helpwise campaigns when posts change; create or update posts from email activity.
Methods: PUT /blogs/posts/:postId; POST /blogs/posts
postId, title, slug, campaignId, emailTemplateId
Trigger: when a post is published, automatically populate Helpwise with SEO fields and metadata.
Actions: fill SEO titles, descriptions, and keywords in Helpwise campaigns; update slug and category fields as needed.
Methods: GET /blogs/posts/url-slug-exists; GET /blogs/categories; GET /blogs/authors
slug, metaTitle, metaDescription, keywords
Automate content-to-email workflows without writing code, using ready-made endpoints and templates.
Speed up the content lifecycle by syncing posts with campaigns in real time.
Gain unified analytics across email performance and blog engagement in a single view.
Definitions of API endpoints, blog concepts (categories, authors, slugs), and how Helpwise campaigns map to blog posts within the integration.
A specific URL and HTTP method used to perform a task via an API.
The process of granting a client application access to a service, typically via tokens or OAuth.
A piece of content published on a blog, including title, slug, body, and metadata.
A URL-friendly identifier derived from the post title used in routing and SEO.
Automatically pull a post summary into Helpwise email campaigns to boost engagement.
Sync new posts with Helpwise campaigns to plan content around events and launches.
Auto-populate SEO titles, descriptions, and keywords in marketing emails for consistency.
Generate an API key/secret in Blogs API and approve permissions in Helpwise.
Connect endpoints such as POST /blogs/posts and GET emails/builder to corresponding Helpwise templates and fields.
Run test campaigns and verify data synchronization between posts and emails.
You will typically need API credentials (an API key or OAuth token) and the required scope (for example, emails/builder.readonly). Store credentials securely and rotate them periodically. Ensure the connected Helpwise app has permission to access the Blogs API data streams needed for your campaigns. If you encounter authorization errors, re-authenticate and verify scope settings.
The integration uses endpoints such as GET emails/builder, POST /blogs/posts, PUT /blogs/posts/:postId, GET /blogs/categories, and GET /blogs/authors to create, update, and retrieve content and templates. Mapping templates to Helpwise campaigns and ensuring templates exist in your Helpwise account are common setup tasks. Test calls in a sandbox environment when possible.
No heavy coding is required. The integration relies on standard API calls and field mappings. You may need to configure a few endpoints, templates, and tokens in the dashboard to enable data flow. If custom logic is needed, it can be added via middleware or automation tools, but the core setup is no-code friendly.
To test, start with a simple post creation in Blogs API and verify a corresponding Helpwise draft appears. Then run a test email campaign to confirm the post data is reflected in the email content. Check logs for any errors and confirm data fields match your mappings.
Field mapping typically involves associating post title, slug, and metadata with the corresponding Helpwise email templates and campaigns. Ensure required fields exist in both systems and use consistent data formats (e.g., slug rules and date formats).
The integration can sync posts, emails, and key metadata (titles, slugs, categories, authors). Depending on your setup, you can enable one-way or bi-directional sync. Review which fields update in each direction to avoid conflicts.
Analytics for the integration can be viewed in both Helpwise and the Blogs API dashboards. Look for combined metrics like email performance and blog engagement, and consider setting up custom reports or a dashboard that correlates posts with campaign results.
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