Obtain API credentials for the Blogs API and authorize Hootsuite to access your blog data. Use the provided scope and follow the minimal permissions required to keep your data safe.
In Hootsuite, authorize the connection to your Blogs API project. This ensures posts created in Hootsuite can be published as blog posts in Blogs API.
Endpoints used include: GET emails/builder, POST /emails/builder/data, GET /blogs/posts/url-slug-exists, POST /blogs/posts, PUT /blogs/posts/:postId, GET /blogs/categories, GET /blogs/authors, GET /blogs/posts, POST /blogs/posts, GET /blogs/posts/url-slug-exists, GET /blogs/categories, GET /blogs/authors, GET /blogs/categories, and GET /emails/builder.
Trigger: a new social post is created in Hootsuite
Actions: create a blog post via POST /blogs/posts and map title, content, slug, and categories
POST /blogs/posts
title, content, excerpt, slug, categories, author
Trigger: draft ready in Hootsuite
Actions: GET /blogs/posts/url-slug-exists to verify slug, then POST /blogs/posts
GET /blogs/posts/url-slug-exists
slug
Trigger: a post is updated in Hootsuite
Actions: PUT /blogs/posts/:postId to update, then optionally publish
PUT /blogs/posts/:postId
postId, title, content, status
Automate the content workflow without writing code using a visual integration designer.
Publish to multiple channels from a single workflow and maintain consistency.
Speed up content cycles by triggering blog posts directly from social activity.
A quick glossary of the terms used in this guide to help you build effective automations.
An application programming interface that lets two apps talk to each other.
A URL-friendly string used to identify a blog post in the feed.
A specific URL with an HTTP method that performs an action.
A secure authorization protocol that lets apps access data without sharing passwords.
Generate a concise blog post outline from a Hootsuite post and publish via Blogs API.
Queue social updates to create blog posts on schedule with automatic slug validation.
Use engagement data to identify top blog posts and repurpose them into updated content.
In GHL, generate API keys with the scope emails/builder.readonly and note the client credentials.
In Hootsuite, connect to the Blogs API project using the credentials and authorize the connection.
Map title, content, slug fields between Hootsuite and Blogs API and run a test post.
No coding is required. Use the visual integration designer to map fields from Hootsuite to Blogs API and set simple triggers like new social posts to initiate blog creation. The interface guides you through connecting accounts, selecting endpoints, and testing the workflow. If you prefer, you can export a schema to share with your team and reuse it for future posts.
Essential endpoints include POST /blogs/posts to create a blog post, GET /blogs/posts/url-slug-exists to prevent duplicates, and PUT /blogs/posts/:postId to update existing posts. You may also use GET /blogs/categories and GET /blogs/authors to enrich posts with metadata. The exact subset depends on your automation goals.
Yes. You can schedule blog posts by creating a trigger on a chosen cadence in Hootsuite and then creating the posts in Blogs API via POST /blogs/posts at the scheduled time. You can also update or republish on a set schedule using PUT /blogs/posts/:postId.
To avoid duplicates, always check slug availability with GET /blogs/posts/url-slug-exists before creating a post. If the slug exists, modify it or generate a new slug and retry. This keeps your blogs unique and searchable.
Required fields typically include title and content; slug is highly recommended to ensure clean URLs. Optional fields like excerpt, categories, and author help with SEO and organization. Map these fields in the integration to ensure complete blog posts.
Use OAuth-based authentication and rotate credentials periodically. Store credentials securely and review access scopes to minimize exposure. Reauthorize connections if a credential is rotated or compromised.
Endpoint details are available in the Blogs API documentation and in the connection setup panel within Hootsuite. If you encounter issues, verify the base URL, ensure correct HTTP methods, and check that required fields are being mapped correctly.
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