Set up secure authentication for the Blogs API within GHL. Choose OAuth 2.0 or an API key, and grant IRIS CRM only the permissions it needs to operate.
Authorize IRIS CRM to receive requests from your GHL configuration. Use a scoped API key or OAuth client with restricted permissions to keep data safe.
Endpoints include: GET emails/builder, GET emails/builder.write, POST emails/builder, POST /emails/builder/data, DELETE /emails/builder/:locationId/:templateId, emails/schedule.readonly, GET emails/schedule, POST /blogs/posts, PUT /blogs/posts/:postId, GET /blogs/posts/url-slug-exists, GET /blogs/categories, GET /blogs/authors, GET /blogs/posts, etc.
Trigger: A new blog post is published in the Blogs API.
Action: Create a corresponding blog entry in IRIS CRM using the IRIS CRM blogs endpoints.
POST /blogs/posts
title, content, slug, authorId, publishedDate
Trigger: A new post slug is proposed in Blogs API.
Action: Validate slug via GET /blogs/posts/url-slug-exists and create if unique.
GET /blogs/posts/url-slug-exists
slug, title
Trigger: A blog post is updated in the Blogs API.
Action: Upsert updated blog content in IRIS CRM records.
PUT /blogs/posts/:postId
postId, title, content, slug
Automate blog-to-CRM workflows without writing a single line of code.
Get real-time updates from blogs into CRM contact records and opportunities.
Streamline publishing processes and lead routing with automated triggers.
Definitions of core concepts and the data flow that powers this integration.
The GHL API is the interface that lets external apps connect to your GHL account to read or write data such as blogs, emails, and contacts.
IRIS CRM is the subservice used here as APPNAME; it stores contact data, blog-related records, and engagement history for your customers.
An API endpoint is a specific URL that performs a defined action (for example, creating or retrieving a blog post).
A slug is the URL-friendly version of a post title used to form readable, SEO-friendly URLs.
Automatically attach a note to related contacts when a new post goes live, summarizing the content and potential follow-up actions.
Score leads based on blog engagement signals (reads, shares, comments) to boost or nurture priority accounts.
Generate content briefs from CRM data to guide blog creation, improving alignment between marketing and sales.
Grant permission so GHL can read and write necessary data in IRIS CRM and manage blog-related records.
Map blog fields like title, content, slug, and author to corresponding CRM fields for accurate data flow.
Run end-to-end tests, verify triggers, and enable automatic syncing in live environments.
The Blogs API is the external interface that lets you create, read, update, and manage blog data. This integration uses GHL to securely connect to the IRIS CRM instance, so blog activity can be mirrored, logged, and acted upon inside the CRM. Expect a streamlined data flow with triggers, actions, and mappings designed for marketers and ops teams. Once connected, you can automate post creation, status changes, and related CRM updates without writing code, reducing manual work and ensuring consistency between systems.
In most cases you can set up the integration without a full-scale developer. The process involves authenticating, mapping fields, and configuring a few triggers and actions in GHL. If you run into edge cases or require custom data transformations, a developer can help, but the base flow is designed to be drag-and-drop and no-code friendly.
Essential endpoints for blog publishing include POST /blogs/posts to create posts and PUT /blogs/posts/:postId to update them. You may also use GET /blogs/posts/url-slug-exists to prevent slug collisions and GET /blogs/categories or GET /blogs/authors to enrich posts with metadata. Depending on your workflow, you might also reference GET /blogs/posts to read or validate data before syncing.
Yes. You can validate slug existence using GET /blogs/posts/url-slug-exists before creating a new post. This helps prevent duplicate URLs and ensures clean SEO. If the slug already exists, you can prompt for a new slug or adjust the post title automatically.
Yes. The integration is designed to be no-code, using GHL’s visual workflow builder to set up triggers, actions, and field mappings. You can connect IRIS CRM and the Blogs API without writing custom code, then monitor activity from a single dashboard.
Test the integration with a staging environment and sample posts. Verify that creation, updates, and slug checks flow correctly to IRIS CRM. Use the built-in test mode in GHL to simulate triggers and confirm data integrity before going live.
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Complete Operations Catalog - 126 Actions & Triggers
