Generate your GHL API credentials, configure the required scope (emails/builder.readonly for read access and additional scopes as needed), and store credentials securely so Zapier can call the Blogs API endpoints.
In Zapier, connect your GHL account using OAuth and grant access to the Blogs API endpoints used for lead scoring. This keeps credentials secure and tokens renewing automatically.
GET emails/builder; POST emails/builder; POST /emails/builder/data; DELETE /emails/builder/:locationId/:templateId; GET emails/schedule.readonly; GET emails/schedule; POST /blogs/posts; PUT /blogs/posts/:postId; GET blogs/post.write; GET /blogs/posts/url-slug-exists; GET /blogs/categories; GET /blogs/authors; GET /blogs/posts; GET /blogs/categories; GET /blogs/authors
Trigger when a contact’s lead score changes in GHL and push the update into Zapier to drive downstream actions.
Actions in Zapier can include updating the lead’s score in GHL, adding notes, or routing to the right team.
Common interactions use endpoints like POST /blogs/posts to create or update score-related entries and PUT /blogs/posts/:postId to adjust details.
Key fields: lead_id, score, timestamp, status
Trigger when engagement data (views, shares, comments) is tracked on a blog post to recalibrate scores.
Actions: adjust lead score in GHL, append engagement notes, and trigger follow-up tasks.
Endpoints: GET /blogs/posts, GET /blogs/posts/url-slug-exists
Fields: postId, views, shares, engagementScore
Run on a schedule to recalculate scores for all active leads.
Actions: update scores in GHL, notify owners, and log results for auditing.
Endpoints: GET /emails/schedule, POST /blogs/posts
Fields: timestamp, score, lead_id
Automate lead scoring without writing code using triggers, actions, and field mapping in a visual workflow.
Deploy fast with drag‑and‑drop editors, templates, and reusable Zapier templates for repeatable processes.
Keep data in sync between GHL and Zapier, reducing manual updates and improving accuracy.
This section explains core terms such as API, Endpoints, Triggers, Actions, Authentication, Data Mapping, and Webhooks, and how they work together in a Zapier–GHL integration.
API stands for Application Programming Interface. It provides a defined set of endpoints that apps use to request data or perform actions.
A webhook is a real-time notification method where one app informs another when a specific event occurs.
OAuth is an authorization standard that allows Zapier to access GHL securely without sharing passwords.
An endpoint is a specific URL on an API that you call to perform a function, such as retrieving posts or updating a lead.
Set up a Zapier workflow that recalculates a lead’s score when a new comment, like, or share occurs on a blog post.
Track email opens and link clicks to adjust scores via the Blogs API in GHL.
Automatically assign high‑scoring leads to the right sales rep in GHL using Zapier actions.
Create a connected account in Zapier and authorize access to the Blogs API in GHL.
Choose lead-score triggers and map actions to update scores and notes in GHL.
Run end-to-end tests, verify data flows, then enable the Zap.
No extensive coding is required. Zapier provides user-friendly triggers and actions that let you connect GHL’s Blogs API to automate lead scoring. You will configure the workflow visually, map fields, and set conditions without writing code. If you have custom data requirements, you can add simple logic steps within Zapier to handle them.
Essential endpoints for lead scoring typically include endpoints to read lead data (GET emails/builder, GET blogs/posts) and endpoints to update scores or related post data (PUT /blogs/posts/:postId, POST /blogs/posts). Use these to pull in lead attributes, recent activity, and update scores in GHL accordingly.
Yes. Zapier uses OAuth to authorize access to your GHL account and its Blogs API endpoints. Tokens are refreshed automatically, and you can revoke access at any time from your Zapier connections page. This keeps credentials secure and avoids password sharing.
Field mapping in Zapier lets you align data from Blogs API responses to GHL lead fields. You’ll select source fields (e.g., lead_id, score, timestamp) and map them to target fields in GHL. Testing confirms data flows correctly before you deploy.
Scores can be recalculated on a schedule (e.g., hourly or daily) or event-driven (e.g., on lead activity). The cadence depends on your business needs and API rate limits. In Zapier, you can configure a Schedule trigger or an event-based trigger to perform recalculation tasks.
Data privacy is managed via OAuth scopes, restricted API access, and logging. Ensure that only necessary scopes are granted and review endpoint permissions regularly. Also, store API keys and tokens securely in your Zapier connections.
API rate limits depend on your GHL plan. If you anticipate high volume, implement pacing in your Zapier workflows and use batching where possible to avoid hitting limits. Review the API quota section in your GHL developer docs for specifics.
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Complete Operations Catalog - 126 Actions & Triggers
