Use your GHL API key with the required scope (emails/builder.readonly) to authorize requests to the Blogs API. Keep credentials secure and rotate keys periodically.
Lob connects to the Blogs API using standard OAuth or API keys from your Lob account. Ensure the app has the necessary permissions to access endpoints and data.
– GET emails/builder – emails/builder.write – POST emails/builder – POST /emails/builder/data – DELETE /emails/builder/:locationId/:templateId – emails/schedule.readonly – GET emails/schedule – GET blogs/post.write – POST /blogs/posts – blog/post-update.write – PUT /blogs/posts/:postId – blogs/check-slug.readonly – GET /blogs/posts/url-slug-exists – blogs/category.readonly – GET /blogs/categories – blogs/author.readonly – GET /blogs/authors
When a new blog post is created in the Blogs API, trigger an email via Lob’s emails builder.
Create or update a post in Blogs API and send a templated email to subscribers through Lob.
POST /blogs/posts
title, content, slug, author, category
When a blog post is updated, trigger a follow-up email sequence via Lob.
Update the post in Blogs API and notify subscribers with updated content using Lob emails.
PUT /blogs/posts/:postId
postId, title, content
Schedule a weekly digest that compiles recent posts and sends via Lob.
Aggregate posts, generate a digest, and send through Lob’s email builder.
POST emails/builder
templateId, digest, recipientList
Automate post-driven emails without writing code, using trigger-based workflows.
Real-time content updates sync across blogs and email campaigns.
Centralized data flow with consistent analytics across systems.
Key elements include API endpoints, event triggers, actions, data mapping, authentication, error handling, and rate limits.
A URL path and HTTP method used to interact with a service to perform a specific action.
An event in one system that starts an automated workflow or sequence.
The data sent with a request to an API, including fields and values.
A standard authorization framework enabling access without sharing user passwords.
Set up a workflow that sends an email recap whenever a new blog post goes live.
Compile recent posts into a digest and email subscribers automatically.
Route posts by tags and trigger targeted follow-up emails.
Obtain API credentials for Blogs API and configure Lob to use them securely.
Map blog fields to email templates and segment recipients for personalized messaging.
Run tests, verify triggers, and deploy to production with monitoring.
You’ll authenticate with a GHL API key scoped to the blogs/email endpoints. Keep keys secure and use per-environment keys. For Lob, use your app credentials to authorize outbound requests. Rotate credentials regularly and monitor access logs for unusual activity.
Typical workflows include: creating a blog post in Blogs API then sending an email via Lob to subscribers; updating a post and triggering a follow-up email sequence; and generating weekly digests from recent posts. Endpoints like POST /blogs/posts and POST emails/builder are frequently involved.
No-code automation is possible through the platform’s built-in workflow builder. You can map triggers to actions and use prebuilt templates. For more complex logic, light scripting or conditional steps can be added, but many use cases work well with no-code configurations.
Map fields such as title, content, slug, and publish date from Blogs API to your email templates. Ensure recipient lists are aligned with your blog categories or tags. Use consistent data types to avoid mapping errors and test with sample payloads.
Rate limits depend on the specific endpoints and your API plan. Use exponential backoff and retry logic for handling 429 responses. Consider caching frequently accessed data and batching requests where possible.
Yes. You can test workflows in a staging environment with sample blog posts and subscribers. Use test endpoints or sandbox credentials, verify triggers, and review logs before going to production.
Endpoint details, including methods and paths, are outlined in the endpoint list above. For deeper examples, consult the Blogs API and Lob integration docs within your developer portal or API reference guides.
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Complete Operations Catalog - 126 Actions & Triggers
