Authenticate the Blogs API within GHL by configuring the proper scopes and securing access to your blog data and posts in Mailchimp.
Authenticate Mailchimp in the connector by providing API keys or OAuth credentials, and ensure access is limited to the required resources.
Endpoints include: GET emails/builder; POST emails/builder/data; DELETE /emails/builder/:locationId/:templateId; GET emails/schedule; GET /blogs/posts; POST /blogs/posts; PUT /blogs/posts/:postId; GET /blogs/posts/url-slug-exists; GET /blogs/categories; GET /blogs/authors.
Trigger: a new Mailchimp campaign or subscriber activity initiates a blog post creation in Blogs API.
Actions: call POST /blogs/posts with title, content, and author mapping; set slug and publishDate as needed.
Endpoint path: POST /blogs/posts
Key fields: title, content, slug, authorId, publishDate
Trigger: Mailchimp campaign execution updates a related blog post in Blogs API.
Actions: update existing blog post via PUT /blogs/posts/:postId; refresh title and content from campaign data.
Endpoint path: PUT /blogs/posts/:postId
Key fields: postId, title, content, status
Trigger: new author or category created in Blogs API triggers a sync with Mailchimp.
Actions: fetch /blogs/authors and /blogs/categories, then update corresponding records in Mailchimp metadata.
Methods: GET /blogs/authors; GET /blogs/categories
Key fields: authorId, categoryId, slug
Automate content publishing and email campaigns without writing code, using visual workflows.
Sync authors, categories, and posts to ensure consistency across your CMS and email content.
Accelerate go-to-market with repeatable, testable automation between Blogs API and Mailchimp.
A concise glossary of terms used in this guide to help you quickly understand API concepts and the GHL to Mailchimp workflow.
Application Programming Interface – a set of rules that enables different software systems to communicate.
A specific URL path used to perform an API operation.
An open standard for token-based authentication and authorization between services.
A URL-friendly version of a title used in blog post URLs.
Publish a digest in Mailchimp whenever a new blog post is published in Blogs API, increasing reach and engagement.
Use reader insights to suggest new blog topics in Blogs API and notify Mailchimp segments when topics are approved.
Sync edited blog posts from Blogs API to update Mailchimp campaigns and newsletters automatically.
Connect your GHL account to Mailchimp by granting the Blogs API scope and selecting the endpoints you will use.
Align blog fields with Mailchimp fields, and configure triggers and actions for the workflows.
Run tests to verify data flow from Blogs API to Mailchimp and deploy the automation to production.
No heavy coding is required. The Blogs API and Mailchimp integration via GHL uses prebuilt actions and triggers that you configure in the connector. You can set up simple workflows with your existing visual builder. If you are comfortable with basic data mapping, you’ll be able to implement most use cases without writing code. For advanced scenarios, you can extend the setup with custom fields and endpoints listed in the documentation.
A basic connection typically uses endpoints around blog creation and retrieval, such as POST /blogs/posts and GET /blogs/authors and GET /blogs/categories. You may also need GET /blogs/posts/url-slug-exists to prevent duplicates and GET /blogs/posts to verify content. For email campaigns, endpoints like GET emails/builder and POST /emails/builder/data may be used to align content with Mailchimp templates.
Yes. You can trigger blog postings from a Mailchimp campaign or automate updates to existing posts based on campaign activity. Use the POST /blogs/posts endpoint to create new posts and PUT /blogs/posts/:postId to update them as campaigns run. This enables coordinated content release and email messaging without manual steps.
Security is handled through standard API authentication, using scopes such as emails/builder.readonly and blogs/post.write. Use OAuth or API keys as configured, and ensure tokens are stored securely. Limit access to only the necessary endpoints required for your workflow.
Yes. You can sync categories and tags by using blogs/categories and blogs/post.tags (or equivalent fields) in your mappings. Keeping category and tag alignment helps maintain consistent organization across Blog posts and Mailchimp campaigns.
If an endpoint changes or is deprecated, update your workflow to use the alternative endpoint and adjust any field mappings accordingly. Regularly review the API docs for breaking changes and test in a staging environment before deploying.
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