Access to Blogs API is secured with OAuth 2.0 tokens and API keys. Create a client in your GHL dashboard, request a token, and store it securely in Zapier. Tokens should be rotated on a regular schedule.
Zapier stores and uses your connection credentials to perform API calls. Set up a connection, test it, and rely on Zapier’s secure vault to keep credentials safe.
GET emails/builder; emails/builder.write; POST emails/builder; POST /emails/builder/data; DELETE /emails/builder/:locationId/:templateId; emails/schedule.readonly; GET emails/schedule; blogs/post.write; POST /blogs/posts; blogs/post-update.write; PUT /blogs/posts/:postId; blogs/check-slug.readonly; GET /blogs/posts/url-slug-exists; blogs/category.readonly; GET /blogs/categories; blogs/author.readonly; GET /blogs/authors
Trigger: New blog draft is ready in your CMS and should be published or mirrored in Blogs API
Actions: POST /blogs/posts with title, content, slug, categoryId, authorId; map publishedAt and excerpt as needed
POST /blogs/posts
title, content, slug, authorId, categoryId, excerpt, publishedAt
Trigger: An existing blog post is updated in your CMS
Actions: PUT /blogs/posts/:postId to update title, content, slug, status, and metadata
PUT /blogs/posts/:postId
postId, title, content, slug, status
Trigger: A slug needs validation and author data is fetched when creating a post
Actions: GET /blogs/posts/url-slug-exists to verify slug; GET /blogs/authors to fetch author details
GET /blogs/posts/url-slug-exists; GET /blogs/authors
slug, authorId
Faster automation: Build workflows without writing any code, cutting development time dramatically
Easier maintenance: Centralized updates mean fewer custom scripts to track
Scalability: Reuse the same setup across multiple posts and teams
This glossary clarifies common terms used when integrating the Blogs API with the Zapier App Connector and outlines essential data flows
An API is a set of rules that allows apps to talk to each other. The Blogs API exposes endpoints to create, update, and fetch blog data from your CMS.
A slug is the URL-friendly identifier for a blog post. It should be unique and human-readable.
An endpoint is a specific path in an API that performs a defined action, such as retrieving or updating data.
Authentication verifies who is calling the API. In this integration, you’ll typically use OAuth tokens or API keys.
Collect newly published posts and auto-send a summary via email or Slack
Auto-generate slugs and meta tags during publish to improve search visibility
Keep your editorial schedule in sync by pushing calendar events to bloggers or editors
Authenticate both GHL and Zapier App Connector and grant necessary permissions
Define how blog fields map between Blogs API and App Connector
Run a test to verify data flows before turning on automation
The Blogs API is a collection of endpoints that let you create, read, update, and manage blog content from your CMS. With Zapier App Connector, you can trigger actions, pull post data, or push updates without writing code. This enables efficient content publishing and synchronization across platforms. The key is to establish a clear mapping between your blog fields (title, content, slug, author, category) and the fields supported by Zapier.
No traditional coding is required. You configure a connection, map fields, and set up automations using Zapier’s visual builder. If you do have developers, they can customize mappings or add advanced logic, but it isn’t a prerequisite to get started.
Commonly used endpoints include creating a post (POST /blogs/posts), updating a post (PUT /blogs/posts/:postId), and slug checks (GET /blogs/posts/url-slug-exists). Depending on your workflow, you might also fetch author data (GET /blogs/authors) or categories (GET /blogs/categories).
Security is handled via OAuth tokens and API keys. Access credentials are stored securely in Zapier and rotated on a schedule. Always test in a sandbox or staging environment before going live.
Yes. Zapier provides a Test feature to simulate runs and verify data mappings. This helps you catch errors and validate that content flows correctly before turning on automation.
The same Blogs API + Zapier App Connector setup can be reused across multiple posts, teams, or projects. You can clone connections, adjust mappings, and share workflows to scale quickly.
Review the endpoint list and field mappings in your Zapier connection. Documentation from Blogs API and Zapier’s field mapping guides will help you translate CMS data into Zapier actions. Practice in a test environment to gain familiarity.
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