To use the Blogs API, authorize via OAuth 2.0 and request scopes for reading and writing emails and blog posts (for example: emails/builder.readonly, emails/builder.write, blogs/post.write, blogs/post-update.write).
Outplay requires its own API access token or OAuth credentials to securely connect to the Blogs API. Generate and securely store the credentials in your Outplay account and grant the necessary scopes for blog management and email templates.
Endpoints used in this integration: – GET emails/builder — read email templates – POST emails/builder — create email templates – POST /emails/builder/data — attach data to templates – GET emails/schedule — view email schedules – POST /blogs/posts — create a new blog post – PUT /blogs/posts/:postId — update a post – GET /blogs/posts/url-slug-exists — check for slug availability – GET /blogs/categories — list blog categories – GET /blogs/authors — list authors – GET /blogs/posts — list posts – POST /blogs/posts — create or update posts – PUT /blogs/posts/:postId — update specific post – GET /blogs/posts/url-slug-exists — slug availability check – GET /blogs/categories — categories – GET /blogs/authors — authors Note: use the endpoints that fit your workflow (this list shows common ones available for the Blogs API and email builder).
Trigger: When Outplay drafts or publishes a campaign that includes blog content or metadata, triggering a new blog post in Blogs API.
Actions: Create or update a post, set slug, assign category, and schedule publish date.
Method/Path: POST /blogs/posts or PUT /blogs/posts/:postId
Key fields: title, content, slug, author, date, category_id.
Trigger: Blog content changes or new posts activate email templates updates.
Actions: Update email templates with latest blog content; optionally schedule emails.
Method/Path: GET /blogs/posts or POST /emails/builder
Key fields: email_template_id, blog_post_id, subject, body, call-to-action.
Trigger: New blog post draft requires slug validation and SEO metadata sanity checks.
Actions: Validate slug via GET /blogs/posts/url-slug-exists, update slug if needed, push SEO fields.
Method/Path: GET /blogs/posts/url-slug-exists and PUT /blogs/posts/:postId
Key fields: slug, seo_title, seo_description, keywords.
No-code setup lets you automate content publishing and email workflows without writing code.
Visual mapping of fields and triggers speeds up deployment and reduces errors.
Centralized control from a single dashboard; scalable for growing content programs.
Common terms and processes you’ll encounter when wiring GHL Blogs API with Outplay.
Application Programming Interface — a set of rules and endpoints that lets software apps talk to each other.
Slug: a URL-friendly string used to identify a post in a web address (lowercase, hyphen-separated).
An API path that performs a specific action (for example, GET /blogs/posts).
Authorization framework that enables secure, token-based access to user data without sharing credentials.
Automatically generate blog drafts when campaigns run, reducing manual writing time.
Emails adjust content to reflect latest blog updates and new posts.
Automatically set and optimize slugs and SEO metadata as posts are created.
Generate and securely store API keys or OAuth credentials for both Outplay and Blogs API, and grant necessary scopes.
Use the Blogs API and Outplay connectors to authorize and test the connection, then map fields.
Define how blog post fields (title, content, slug, category) flow into templates and emails, then run end-to-end tests.
Answer: OAuth 2.0 is the preferred authentication method for secure, token-based access to the Blogs API. You will need to configure client credentials within both Outplay and the Blogs API, then exchange tokens to authorize requests. This ensures your data remains protected while enabling automated workflows. Additionally, ensure that the scopes you request cover the actions you intend to perform, such as reading emails, writing blog posts, and updating templates.
Answer: For basic blog posting and email templates, essential endpoints include GET /blogs/posts to list posts, POST /blogs/posts to create, PUT /blogs/posts/:postId to update, GET /blogs/posts/url-slug-exists to verify slugs, GET /blogs/authors and GET /blogs/categories to fetch metadata, and GET/POST for emails using emails/builder endpoints to manage templates. These endpoints form the core of a simple, functional integration that can be extended as needed.
Answer: Yes. You can test with draft posts or mock data. Use the slug existence check and a test template to validate the workflow end-to-end without publishing live content. Most tools offer sandbox environments or test runs to verify data mapping and triggers before going live. This helps catch mapping or permission issues early.
Answer: Scheduling is supported via endpoints related to emails and posts. You can create a post with a publish date and use email schedule features to send templates in alignment with your blog launches. Review the APIs for scheduling-related parameters and ensure timezone accuracy for consistent delivery.
Answer: No-code options exist via connectors and automation platforms like Zapier. You can configure triggers, actions, and field mappings through a visual builder without writing code. This makes it accessible for non-developers while still delivering powerful automation.
Answer: Slug verification is done with GET /blogs/posts/url-slug-exists. If a slug already exists, you can auto-generate a new slug or modify it to maintain uniqueness. Including SEO-friendly slug strategies in your mapping helps prevent conflicts and improve search visibility.
Answer: The glossary terms used here include API, Endpoint, Slug, and OAuth 2.0. They are defined in the article with clear explanations to help non-technical readers understand how the integration works and how data flows between Outplay and the Blogs API.
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