Authenticate to the Blogs API using your GHL API credentials, then store a secure connection in Zapier so every Zap can access endpoints like POST /blogs/posts and GET /blogs/posts/url-slug-exists.
Zapier uses your connected app permissions to access the Blogs API. Ensure the Zapier account is connected to the Blogs API with appropriate read/write scopes.
– GET /blogs/authors — retrieve the list of authors – GET /blogs/categories — retrieve the list of categories – POST /blogs/posts — create a new blog post – PUT /blogs/posts/:postId — update an existing post – GET /blogs/posts/url-slug-exists — check slug uniqueness before publishing – (optional) GET /blogs/posts — list posts for reference – (optional) GET /blogs/authors — fetch additional author details – (optional) GET /blogs/categories — fetch additional category details
Trigger: A new post is created in your CMS or content calendar and should be published to Blogs API.
Actions: POST /blogs/posts to create a post; PUT /blogs/posts/:postId to update an existing post; optional GET /blogs/posts/url-slug-exists to verify slug uniqueness.
POST /blogs/posts; PUT /blogs/posts/:postId
title, content, slug, categoryId, authorId, publishedDate, featuredImage
Trigger: A draft post is ready to publish and needs slug validation.
Actions: GET /blogs/posts/url-slug-exists to verify slug; POST /blogs/posts to publish when available.
GET /blogs/posts/url-slug-exists; POST /blogs/posts
slug, title, content
Trigger: You need reference data for posts (authors or categories) during post creation.
Actions: GET /blogs/authors; GET /blogs/categories
GET /blogs/authors; GET /blogs/categories
authorId, name; categoryId, name
Automate content publishing and updates without writing code.
Sync posts, tags, and metadata across apps in real time.
Scale editorial processes with repeatable Zap templates.
Definitions of core concepts used throughout this guide.
The REST API surface provided by GHL that enables programmatic access to blogs, posts, authors, and categories.
A subset of endpoints specifically for managing blog content via automation tools like Zapier.
Automation platform that connects apps and services via Zaps to automate workflows.
A URL-friendly version of a post title used to uniquely identify a post.
Aggregate published posts, generate a weekly digest, and push to a Slack channel via Zapier.
Schedule posts to optimize publish times, update meta tags automatically.
Pull in posts and track performance metrics in a Google Sheets dashboard via Zapier.
Choose Blogs API as the action app and set up your trigger.
Connect your GHL Blogs API account in Zapier.
Run a test and enable the Zap to run automatically.
The best approach is to create a Zap that uses the Blogs API endpoints to trigger on new content in your CMS or content calendar, then create or update posts in the Blogs API. Start with POST /blogs/posts to create, then use PUT /blogs/posts/:postId to update as needed. Use GET /blogs/posts/url-slug-exists to ensure slug uniqueness before publishing. If you need more control, add filters in Zapier to only run if specific fields meet your publishing criteria and consider using the downstream actions to ensure all post metadata is consistent before going live.
No coding is required to connect Blogs API to Zapier. You can build Zaps using Zapier’s visual editor, mapping fields from your source system to the Blogs API endpoints. For advanced logic, you can add filters, paths, and multi-step actions without writing code. If your workflow grows, you can create reusable Zap templates and keep sensitive credentials secured via Zapier’s connected accounts and secure storage.
Key endpoints for blog post automation include POST /blogs/posts to create posts, PUT /blogs/posts/:postId to update posts, and GET /blogs/posts/url-slug-exists to check slug uniqueness. You may also pull authors and categories with GET /blogs/authors and GET /blogs/categories as needed for metadata. Combine these endpoints in a Zap to automate the full lifecycle from draft to published post, including slug validation and metadata enrichment.
Yes. Use GET /blogs/authors to retrieve the list of authors and GET /blogs/categories to retrieve the list of categories. These endpoints provide IDs and names that you can store in your posts for proper attribution and categorization. Caching these lists in Zapier or your app can reduce repeated calls and improve performance in your automated workflows.
Slug uniqueness is verified by calling GET /blogs/posts/url-slug-exists with the desired slug. If the slug already exists, adjust the slug and retry. Once a unique slug is confirmed, proceed with creating or publishing the post via POST /blogs/posts. This guard helps prevent duplicate content and keeps URLs clean and SEO-friendly.
Supported authentication methods typically include API keys and OAuth 2.0 for connected apps. In Zapier, you connect the Blogs API once, and Zapier uses the stored tokens for subsequent requests. Keep credentials secure, rotate secrets regularly, and configure scoped access to limit what each Zap can do (read vs. write as needed).
Yes. You can automate publishing of existing posts by updating the post via PUT /blogs/posts/:postId and toggling a published state once validation is complete. By combining slug checks (GET /blogs/posts/url-slug-exists) with update actions, you can schedule or batch-publish updates to your existing content.
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Complete Operations Catalog - 126 Actions & Triggers
