To authorize the Blogs API, generate an API key with the scope emails/builder.readonly and configure it in GHL so requests can read and manage email templates and blog data.
In Qualtrics, create an API token and grant access to blog-related endpoints. Store the token securely and link it to the Blogs API connection in GHL.
Key endpoints include: GET emails/builder, POST emails/builder, POST /emails/builder/data, DELETE /emails/builder/:locationId/:templateId, GET emails/schedule, GET /blogs/posts/url-slug-exists, POST /blogs/posts, PUT /blogs/posts/:postId, GET /blogs/categories, GET /blogs/authors, GET /blogs/posts, GET /blogs/categories, GET /blogs/authors.
Trigger a new blog post in Blogs API whenever a Qualtrics survey is submitted, then draft a corresponding email from your templates.
Actions: POST /blogs/posts to create, GET/POST emails/builder to prepare and send emails, and GET /blogs/posts/url-slug-exists to validate slugs.
Methods used: POST /blogs/posts, GET emails/builder, POST emails/builder
Key fields: postId, title, slug, author, tags, publishDate
Trigger on Qualtrics form submission to update post metadata such as category and tags in Blogs API.
Actions: PUT /blogs/posts/:postId to update, POST /blogs/posts to create, and GET /blogs/posts/url-slug-exists to ensure unique slugs.
Methods: PUT /blogs/posts/:postId, POST /blogs/posts, GET /blogs/posts/url-slug-exists
Key fields: postId, slug, title, tags, metadata
Schedule a recurring task to archive posts older than X months by updating a status field via PUT.
Actions: PUT /blogs/posts/:postId to set archived = true; consider using related endpoints to manage drafts or clean-up.
Methods: PUT /blogs/posts/:postId
Key fields: postId, archived
Build automated content workflows without coding, using visual builders and trigger-based actions.
Keep blog content and email campaigns synchronized with live Qualtrics data for timely marketing.
Scale campaigns across channels with consistent messaging and centralized analytics.
This section covers core elements (APIs, endpoints, authentication, triggers, actions) and the processes (field mapping, testing, error handling) used to connect GHL’s Blogs API with Qualtrics.
A defined URL path used by an API to perform a specific operation (e.g., GET emails/builder or POST /blogs/posts).
A method to verify identity and grant access to API resources, typically via API keys or tokens.
A URL-friendly string derived from a post title used to form readable links.
A callback URL that receives real-time event notifications from an API when something happens.
Capture survey responses, generate draft blog topics in Blogs API, and publish with a prebuilt email sequence.
Auto-populate Qualtrics questionnaires with related blog topics to gather reader feedback.
Use engagement metrics from Blogs API within Qualtrics to steer future content.
In GHL, add Blogs API as a connected app and supply the Qualtrics credentials.
Test endpoints like GET emails/builder, POST /blogs/posts, and PUT /blogs/posts/:postId to confirm access.
Create workflows that react to Qualtrics events to create posts, update metadata, and send promotional emails.
In most cases, you can set up the connection using built-in connectors in GHL without custom coding. The Plugins/Apps area lets you authenticate Qualtrics and the Blogs API, then map fields between blog posts and survey responses. Start with a test post to verify data flow and adjust field mappings as needed.
Focus on essential endpoints for syncing: GET emails/builder to fetch email templates, POST /blogs/posts to create posts, PUT /blogs/posts/:postId to update metadata, and GET /blogs/posts/url-slug-exists to ensure unique slugs. Use GET /blogs/categories and GET /blogs/authors to enrich posts with taxonomy.
Use API keys or OAuth tokens, scope the access to required endpoints, and store credentials securely. Rotate tokens periodically and use IP restrictions if available. Most platforms offer sandbox/test modes to validate connections first.
Yes. You can schedule posts via a workflow that triggers on Qualtrics events and uses scheduling endpoints to coordinate publishing. You can also queue promotional emails tied to the post and set send times.
Required fields typically include title, slug, content body, author, and tags. The postId is returned after creation and can be used in updates. Use slugExists checks to avoid duplicates.
Error handling is built into the integration: retries with exponential backoff, clear error messages, and fallbacks for failed requests. Use test mode first to confirm behavior before going live.
Activity and logs appear in both GHL and Qualtrics dashboards or the connected app logs. Set up webhooks to capture events and monitor for failures.
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