Authenticate with your GHL API key or OAuth token and grant the scope emails/builder.readonly to access builder data used for emails and posts.
Authenticate Blogs API with a client ID/secret or API key, request the same scope, store tokens securely, and rotate credentials every 90 days.
Key endpoints include: GET emails/builder; POST emails/builder; POST /emails/builder/data; DELETE /emails/builder/:locationId/:templateId; GET emails/schedule; GET /blogs/posts/url-slug-exists; POST /blogs/posts; PUT /blogs/posts/:postId; GET /blogs/categories; GET /blogs/authors; GET /blogs/categories; GET /blogs/authors; GET blogs/check-slug.readonly; GET /blogs/posts/url-slug-exists; GET /blogs/authors; GET /blogs/categories; GET /blogs/authors.
Trigger on a new blog post in Blogs API to create or update an email in GHL’s builder.
Actions: generate emails, schedule campaigns, or adjust existing templates.
POST /blogs/posts, POST emails/builder, GET emails/builder, GET /blogs/posts/url-slug-exists
Key fields: postId, title, slug, content, author, category, locationId, templateId
Webhooks notify GHL when a blog post changes so you can reflect updates in email templates.
Actions: update builder templates, trigger re-send, adjust campaigns.
PUT /blogs/posts/:postId, GET /blogs/posts/url-slug-exists, POST /emails/builder/data
Fields: postId, slug, lastUpdated, status
Daily or hourly batch job to sync posts between Blogs API and GHL.
Actions: bulk create/update posts, refresh email campaigns.
POST /blogs/posts
Fields: batch (array of posts), batchId, timestamp
Faster setup with drag-and-drop tools and presets.
Lower maintenance with webhook notifications and scheduled batch sync.
Consistent messaging across blog posts and email campaigns.
Key elements and processes for integrating Blogs API with GHL include authentication, endpoints, triggers, actions, and data mapping.
Application Programming Interface: a set of rules that allows two apps to talk to each other.
A callback sent to another app when a specific event occurs.
Authorization framework to grant limited access tokens to apps.
A URL-friendly identifier for a post used in links.
Set up a workflow that triggers a welcome email when a new post is published.
Notify subscribers when a post is updated.
Aggregate new posts into a weekly digest and send via GHL emails.
Obtain an API key or OAuth token and grant the required scope (emails/builder.readonly).
Map data fields between Blogs API and GHL (title, slug, content, author, categories).
Run test sends and verify delivery; monitor webhooks and batch sync in production.
The core setup can be done without traditional coding by using API keys or OAuth tokens to authorize access between Blogs API and your GHL account. Start by obtaining a suitable token with the emails/builder.readonly scope to read and manage builder data. Then configure the required endpoints to fetch posts and build email templates. If you prefer a no-code workflow, leverage native integrations or connectors that route data between the two systems without writing code.
Begin with authentication and endpoint discovery. Start with GET emails/builder to confirm access, then create a sample POST /blogs/posts to push a post into GHL. Validate that the slug is unique using GET /blogs/posts/url-slug-exists before creating. Finally, test a simple email send to verify the end-to-end flow.
Webhooks provide real-time updates from Blogs API to GHL. When a post is created or updated, a webhook can trigger an update in GHL templates or email campaigns, minimizing manual steps. Use webhooks to drive automatic resends and keep subscribers in sync with new content.
If a slug exists, you can choose to generate a new slug or update the existing post with a new slug. The API check endpoints help prevent duplicates, and you can implement a fallback strategy to resolve conflicts automatically or notify your team for manual review.
Yes. A scheduled batch (POST /blogs/posts) can be set up to run at defined intervals (daily/weekly) to sync multiple posts. This approach reduces manual steps and keeps both platforms aligned without coding.
Connection status is shown in your app dashboard and in the GHL integration settings. Look for recent token validity, endpoint health checks, and webhook delivery logs to confirm ongoing connectivity.
If authentication fails, verify token scope and expiry, ensure client IDs are correct, and re-authenticate. Check for required endpoints and ensure your app and GHL have matching permission scopes. Review server clocks and network access if you encounter timeouts.
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