Access to Blogs API from Salesforce is secured via an API key with scoped permissions. Generate an API token from your Blogs API dashboard, apply the emails/builder.readonly scope for reading templates, and store the token securely. Rotate credentials periodically and use OAuth if your setup supports it.
Use standard Salesforce OAuth 2.0 or connected app credentials to securely authorize requests to the Blogs API connector. Keep client secret confidential and configure refresh tokens for ongoing access.
– GET emails/builder – emails/builder.write – POST emails/builder – POST /emails/builder/data – DELETE /emails/builder/:locationId/:templateId – emails/schedule.readonly – GET emails/schedule – POST /blogs/posts – PUT /blogs/posts/:postId – GET /blogs/posts/url-slug-exists – GET /blogs/categories – GET /blogs/authors
Trigger: when a new Salesforce lead or opportunity is created, generate a draft blog post in Blogs API.
Actions: create blog post via POST /blogs/posts, populate title, excerpt, and assign author and category.
POST /blogs/posts
title, excerpt, content, authorId, categoryId
Trigger: blog status becomes published in Blogs API, update Salesforce record.
Actions: update Salesforce post, attach URL and status.
PUT /blogs/posts/:postId
postId, status, url
Trigger: Salesforce activity or comment on a lead/story triggers an update in Blogs API post.
POST /blogs/posts
postId, notes, tags
Fast setup with no-code connectors to automate blog publishing from Salesforce campaigns.
Unified content and lead data without manual exports.
Real-time updates boost marketing response and SEO velocity.
A quick glossary of terms and processes used in this integration guide.
Application Programming Interface: a set of rules that enables software components to communicate.
OAuth: secure authorization framework that enables token-based access without sharing credentials.
Webhook: event-driven callback used to push updates to Salesforce or Blogs API in real time.
Blog post resource within Blogs API used to publish and edit content.
Create a new blog draft whenever a Salesforce campaign milestone is reached, reducing manual writing time.
Sync updates to live blogs automatically when Salesforce objects change status.
Pull blog comments and engagement data into Salesforce to fuel teams.
Generate the Blogs API key and configure the connected app in Salesforce with the appropriate scopes.
Map Salesforce fields (Lead, Campaign, Opportunity) to Blogs API post fields (title, content, category).
Test in sandbox, review logs, and enable automatic syncing to production.
No-code options exist when using built-in connectors or middleware that support REST endpoints. You can configure Salesforce and Blogs API to communicate via API keys and OAuth tokens without writing custom code. If you need more customization, light scripting can handle field mappings and basic validations.
Essential endpoints include creating and updating blog posts (POST /blogs/posts, PUT /blogs/posts/:postId), checking slug existence (GET /blogs/posts/url-slug-exists), and reading blog metadata (GET /blogs/categories, GET /blogs/authors). Depending on your workflow, you may also need to pull email templates or schedule data to trigger content updates.
Security is handled via token-based authentication (API key or OAuth). Store credentials securely, rotate regularly, and apply least-privilege scopes. Use Salesforce connected apps to limit exposed data and monitor activity via logs.
Yes. Map fields like title, content, category, and author from Salesforce objects (Lead, Campaign, Opportunity) to the corresponding Blogs API post fields. You can also customize metadata and tags to align with your taxonomy.
Test in a sandbox environment by triggering example records and reviewing API responses. Use test posts to verify field mappings and slug generation before going live.
Common errors include authentication failures, field mismatches, and rate limits. Enable verbose logs, validate payload schemas, and implement retry logic for transient errors.
Logs are typically available in both systems’ dashboards and any middleware you use. Look for request/response payloads, status codes, and timestamped events to troubleshoot.
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