Access to the Blogs API is secured with API keys or OAuth tokens scoped to emails and blog management. Store credentials securely, rotate regularly, and limit token scopes to what is needed for this integration.
Salesforce Essentials authenticates against the Blogs API using a connected app or service account, granting permissions to read and write the relevant blog and email data. Ensure users involved have access to the necessary objects and fields.
Key endpoints you’ll use include: – GET emails/builder – POST emails/builder – POST /emails/builder/data – DELETE /emails/builder/:locationId/:templateId – GET emails/schedule – GET /blogs/posts/url-slug-exists – GET /blogs/categories – GET /blogs/authors – POST /blogs/posts – PUT /blogs/posts/:postId – POST /blogs/post-update.write – PUT /blogs/posts/:postId – GET /blogs/posts – GET /blogs/categories – GET /blogs/authors
Trigger: when a Salesforce email template is created or updated, push the changes to the corresponding template in the Blogs API.
Actions: fetch template content, map fields (subject, fromName, body), and update the Blogs API email builder accordingly.
POST /emails/builder and GET emails/builder to synchronize templates
templateId, locationId, subject, content, fromName, replyTo
Trigger: when a Salesforce blog draft is ready, publish it to Blogs API.
Actions: create a blog post object in Blogs API, set slug and categories, and schedule publishing.
POST /blogs/posts
title, content, slug, author, categories, publishDate
Trigger: new analytics metrics from Blogs API update Salesforce records.
Actions: update post metrics (views, comments, shares) and engagement tallies in Salesforce.
PUT /blogs/posts/:postId
postId, metrics, views, comments, shares
Automate workflows without writing code using built-in connectors and webhook triggers.
Centralize content creation with cross-app visibility and approvals across Salesforce and Blogs API.
Speed up content publishing and campaign execution by syncing data in real time.
This glossary defines the terms used across the Blogs API integration with Salesforce Essentials, including endpoints, HTTP methods, authentication, and data fields.
A specific URL path plus HTTP method used to access a resource in the GHL API.
The process of confirming identity and obtaining an access token (OAuth, API keys) to authorize requests.
A URL-safe string derived from a post title used to form readable, SEO-friendly URLs.
A blog article object stored in the Blogs API with content, metadata, and publishing details.
Automatically generate blog draft articles in Blogs API from Salesforce tasks or campaigns, then route for review and approval.
Leverage Salesforce data to suggest keywords, meta tags, and content structure as you craft posts in Blogs API.
Combine Salesforce campaign performance with Blogs API engagement metrics in a single, shareable dashboard.
Collect your API key or OAuth tokens and configure the connected app with the required scopes for emails and blogs.
Link the endpoints you’ll use and map blog/post fields to Salesforce objects so data flows correctly.
Run tests in a sandbox, verify data synchronization, and enable monitoring alerts for failures.
The Blogs API provides a curated set of REST endpoints that let you manage emails, blog posts, and related content directly from Salesforce Essentials. This enables seamless cross-app workflows without leaving your CRM.
You can start with no-code connectors and built-in webhooks to automate common tasks. For more complex scenarios, you can extend with scripted automation or custom code if needed, but many teams achieve solid results with the no-code path.
Essential endpoints include GET emails/builder, POST /emails/builder/data, POST /blogs/posts, PUT /blogs/posts/:postId, GET /blogs/posts/url-slug-exists, and GET /blogs/categories. These cover template management, post creation, and category/slug validation.
Authentication is managed via API keys or OAuth tokens with scoped permissions. Connected apps and user roles control who can read or write templates, posts, and analytics.
Yes. Map Salesforce fields such as Title to Blog post slug, Content to body, and Campaign/Task data to metadata fields. This ensures data parity between systems.
Use a sandbox or test environment to run end-to-end checks. Validate content, slug availability, and successful posting before going live, and monitor for errors.
Official endpoint documentation and sample requests are available in the Blogs API developer portal. You’ll find auth guidance, endpoint references, and example payloads to copy.
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