To access the Blogs API from SEMrush, generate a secure API key in your Blogs API account and grant the necessary read or write permissions.
In SEMrush, securely store the Blogs API key and configure token rotation to keep access protected.
GET emails/builder; POST emails/builder; POST /emails/builder/data; DELETE /emails/builder/:locationId/:templateId; GET emails/schedule; GET blogs/posts/url-slug-exists; POST /blogs/posts; PUT /blogs/posts/:postId; GET /blogs/categories; GET /blogs/authors; GET /blogs/posts; blogs/post.write; blogs/check-slug.readonly; blogs/category.readonly; blogs/author.readonly; GET /blogs/posts; GET /blogs/categories; GET /blogs/authors
Trigger: When SEMrush needs an email template, pull template data from Blogs API using GET emails/builder.
Actions: Retrieve email templates, update builder settings, and deploy templates through the Blogs API.
GET emails/builder
locationId, templateId
Trigger: A new draft is ready in SEMrush and should publish to the blog via Blogs API.
Actions: Create or update posts using blogs/posts via POST /blogs/posts.
POST /blogs/posts
title, content, slug, author_id
Trigger: Update categories and authors from SEMrush to Blogs API as changes occur.
Actions: Sync categories and authors using endpoints GET /blogs/categories and GET /blogs/authors.
GET /blogs/categories
category_id, author_id
Fast setup with no code required to connect SEMrush and Blogs API.
Automate content publishing and SEO tasks without writing scripts.
Scale content workflows across teams from one centralized dashboard.
This glossary explains the core terms and processes used in connecting Blogs API with SEMrush.
Application Programming Interface — a set of rules and tools that lets apps communicate with each other.
A specific URL on an API that performs a function when called.
Process of proving identity to gain access to an API or service.
A URL friendly version of a post title used in the web address.
Automatically generate blog briefs in SEMrush and push draft posts to Blogs API for quick publishing.
Publish to blog and share to social channels via connected apps in a single workflow.
Use SEMrush keyword data to tailor post metadata via Blogs API for better search performance.
Create API keys and set the proper scopes for Blogs API in SEMrush.
Link SEMrush actions to the corresponding Blogs API endpoints in your workflow.
Run tests, verify data flow, then enable production for live use.
The Blogs API enables programmatic control over blog content, categories, and authors. It allows you to create, update, and fetch posts from SEMrush driven workflows. By connecting SEMrush to Blogs API you can accelerate publishing and ensure SEO considerations are baked in from the start. This integration supports automated content creation with controlled permissions.
Yes. A basic level of technical comfort with API keys and endpoints helps, but many tasks can be accomplished using no-code automation tools. Start with read only access and gradually add write permissions as you validate data flows. Always store credentials securely.
End points include creating and updating posts, retrieving email templates, and managing categories and authors. You can also check slug availability and manage schedules. The list below outlines typical content automation endpoints you may use in combinations with SEMrush workflows.
Security is addressed via API keys, scoped permissions, and token rotation. Use HTTPS for all calls and restrict access to trusted apps. Regularly rotate keys and monitor activity for unusual requests.
Yes. Use sandbox or test environments to validate your connections. Many endpoints support read-only queries to confirm data integrity before enabling write operations.
Track usage via API analytics, monitor rate limits, and review endpoint error logs. Set up alerts for unusual spikes and ensure keys have appropriate permissions.
API documentation for these endpoints can usually be found in the Blogs API developer portal or your account help center. If you cannot locate it, contact support to obtain the latest endpoint references and schema details.
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