Authorize your GHL account for the Blogs API with the required scope: emails/builder.readonly. Use OAuth 2.0 to securely obtain access tokens and refresh tokens for sustained connectivity.
In Serene, configure your Zapier app credentials and securely store API keys or OAuth tokens so every action and trigger uses a valid session.
Endpoints used in this integration include: GET emails/builder; GET emails/builder.write; POST emails/builder; POST /emails/builder/data; DELETE /emails/builder/:locationId/:templateId; emails/schedule.readonly; GET emails/schedule; blogs/post.write; POST /blogs/posts; blogs/post-update.write; PUT /blogs/posts/:postId; blogs/check-slug.readonly; GET /blogs/posts/url-slug-exists; blogs/category.readonly; GET /blogs/categories; blogs/author.readonly; GET /blogs/authors
Trigger when Serene drafts a new blog post; publish via POST /blogs/posts to Blogs API.
Actions include create, update, and publish; assign slug; fetch categories and authors as needed.
POST /blogs/posts
title, content, slug, authorId, categoryId, status
Trigger when content changes; use PUT /blogs/posts/:postId to update the post.
Modify title, content, status, and slug as needed during updates.
PUT /blogs/posts/:postId
postId; title; content; slug
Check slug availability with GET /blogs/posts/url-slug-exists before publishing.
Confirm slug uniqueness and retrieve the final URL for publishing and sharing.
GET /blogs/posts/url-slug-exists
slug
Speed up content distribution across channels without writing custom code.
Leverage visual automation in Zapier to orchestrate posts, updates, and slug checks.
Centralized monitoring and clearer error handling across the Blogs API and Serene.
This section explains core elements like endpoints, triggers, data mappings, and how data flows between Serene and the Blogs API via the GHL connector.
Application Programming Interface — the set of rules that lets applications talk to each other and exchange data.
A specific URL path in an API that performs a defined action, such as creating or retrieving a post.
A URL-friendly string used to identify a post in a blog listing; often used in SEO-friendly URLs.
An authorization framework that enables secure access to user data without sharing passwords; commonly used for token-based access.
Automatically generate a recap post from Serene data and publish it via the Blogs API to keep readers informed with minimal effort.
Push highlights to emails/builder newsletters and social channels to maximize reach with synchronized content.
Implement slug checks before publish to ensure clean, SEO-friendly URLs and reduce publishing errors.
Register the GHL app and obtain client credentials; store securely in Serene for ongoing authentication.
Add triggers and actions to connect Serene with Blogs API endpoints; map fields between systems.
Run end-to-end tests, verify responses, and monitor the live connection with alerts.
The Blogs API exposes endpoints for reading templates, managing blog posts, categories, and authors. For example, GET emails/builder retrieves email templates, while POST /blogs/posts creates a new blog post. Use these endpoints to push content from Serene to your blog platform and pull data back as needed. When automating, focus on the endpoints most relevant to content creation and publishing, such as POST /blogs/posts and PUT /blogs/posts/:postId for updates, and GET /blogs/posts/url-slug-exists to verify slug availability. This ensures clean, SEO-friendly URLs and reliable publishing workflows.
Authentication uses OAuth 2.0 to securely access the Blogs API. You must grant the required scope, typically emails/builder.readonly, to enable read access for content management. In Serene, register the app, obtain client credentials, and store tokens securely. Each Zapier trigger or action will use these tokens to perform API calls without prompting for authorization repeatedly.
Yes. You can publish posts directly from Serene to your blog via Zapier by mapping the required fields (title, content, slug, author, category) and calling POST /blogs/posts. Ensure the response includes the post ID and final URL. Optional steps include setting publishing status and linking to author profiles to maintain consistency across platforms.
Check slug availability using GET /blogs/posts/url-slug-exists. If the slug already exists, modify it (for example, append a date or unique suffix) and re-check until a unique slug is found. This helps prevent duplicate URLs and preserves SEO integrity.
The primary required scope is emails/builder.readonly to read post templates and email data as part of the integration. Depending on your use case, additional scopes may be needed for write access to blogs or categories. Always follow the principle of least privilege and revoke unused tokens.
Map fields between Serene and the Blogs API like this: title -> title, content/body -> content, slug -> slug, authorId -> author, categoryId -> category. If you’re using templates, map template IDs to corresponding fields. Validate data types and handle null values to prevent API errors.
If you hit rate limits or errors, implement exponential backoff retries and monitor error codes. Check token validity, ensure the endpoint exists and you’re using the correct HTTP method and path. Collect logs, adjust the frequency of automated calls, and reach out to support if issues persist.
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