Obtain an API key for the Blogs API with the appropriate scope (including emails/builder.readonly) and securely store it in your GHL account settings.
In the ShipStation integration, enter the Blogs API credentials and authorize access to publish posts and trigger emails from ShipStation.
Blogs API endpoints used include: GET /blogs/posts (list), POST /blogs/posts (create), PUT /blogs/posts/:postId (update), GET /blogs/posts/url-slug-exists (slug check), GET /blogs/categories, GET /blogs/categories (categories list), GET /blogs/authors, GET /blogs/authors (authors list), POST /blogs/posts (create) and related publish/update calls; Email endpoints such as POST /emails/builder and POST /emails/builder/data for notifications.
Trigger: shipment shipped or delivered in ShipStation
Action: draft a blog post in Blogs API using order data and shipment details, then publish or schedule automatically.
Create with POST /blogs/posts; update with PUT /blogs/posts/:postId; check slug with GET /blogs/posts/url-slug-exists.
title, content, author, slug, tags, publishedAt, status
Trigger: new shipment created in ShipStation
Action: fill and send email templates using POST /emails/builder and POST /emails/builder/data with order and tracking details.
Use POST /emails/builder to create templates and POST /emails/builder/data to populate recipients and content.
recipientEmail, subject, body, orderId, trackingNumber
Trigger: scheduled cadence or event-driven (e.g., promo week)
Action: publish posts via POST /blogs/posts at scheduled times and manage SEO metadata
Create with POST /blogs/posts; update with PUT /blogs/posts/:postId; check slug with GET /blogs/posts/url-slug-exists.
title, content, schedule, slug, status
Automate content creation from shipments without writing code.
Improve customer communications with timely emails and posts.
Streamline publishing and marketing workflows with drag-and-drop automation.
This section explains the common elements in the ShipStation to Blogs API workflow: endpoints, triggers, actions, payloads, slugs, authors, and categories.
A URL and method used to read or modify data in the Blogs API.
A URL-friendly identifier for a blog post used in links and routing.
Methods to authenticate to the Blogs API and authorize ShipStation actions.
The data sent with a request to create or update a post or to populate an email template.
Automatically generate concise blog posts from shipment data and order details.
Create posts featuring delivered products and include tracking information.
Schedule posts around sales events synced from ShipStation promotions.
Create API keys in the Blogs API and add them to the ShipStation integration settings.
Define triggers (shipment created/delivered) and actions (blog post create, email send).
Run tests, verify posts publish and emails send as expected, then go live.
No coding is required. Use the UI-driven setup to connect ShipStation with Blogs API and define simple triggers and actions. If you need advanced behavior, you can leverage API keys and webhooks to tailor flows. The no-code approach keeps maintenance lightweight while delivering powerful automation.
For blog posts, you will likely use POST /blogs/posts to create and PUT /blogs/posts/:postId to update. You can check slug availability with GET /blogs/posts/url-slug-exists to avoid conflicts. For metadata like categories and authors, use GET /blogs/categories and GET /blogs/authors.
Yes. You can trigger emails via the Emails Builder endpoints: POST /emails/builder to create templates and POST /emails/builder/data to populate recipients and content. You can chain this with ShipStation events for timely notifications.
Authentication relies on an API key with appropriate scope (including emails/builder.readonly). Store credentials securely in GHL. Some setups may support OAuth; follow the provider’s guidance for secure token handling.
Absolutely. Schedule blog posts around promos or launches by providing a publish date and time in the payload or by triggering a scheduled workflow. This helps align content with promotions.
ShipStation order details map to blog post fields such as title, content, and slug. Useful data include orderNumber, customerName, items, shippingStatus, and trackingNumber. You can enrich posts with product images and promo codes.
Rate limits vary by plan and endpoint. In typical scenarios, you will be governed by your API quota for reads and writes; monitor usage in the dashboard and request higher limits if needed.
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Complete Operations Catalog - 126 Actions & Triggers
