Blogs API uses a secure API key or OAuth flow to authorize requests. Use the credentials provided by your API provider to authorize calls from Sierra Interactive.
Sierra Interactive authenticates with external services via API keys or OAuth, ensuring secure, token-based access to the Blogs API endpoints.
– GET emails/builder – emails/builder.write – POST emails/builder – POST /emails/builder/data – DELETE /emails/builder/:locationId/:templateId – emails/schedule.readonly – GET emails/schedule – blogs/post.write – POST /blogs/posts – blogs/post-update.write – PUT /blogs/posts/:postId – blogs/check-slug.readonly – GET /blogs/posts/url-slug-exists – blogs/category.readonly – GET /blogs/categories – blogs/author.readonly – GET /blogs/authors
Trigger: When a new blog post is created in Blogs API, push a summary to Sierra Interactive to update the contact timeline.
Actions: create a note on the contact, update a custom field, and optionally notify a team via email.
POST /blogs/posts
postId, title, slug, content, authorId, publishedDate
Trigger: A new or updated blog category in Blogs API.
Actions: create or update corresponding category in Sierra Interactive; map categoryId, name, and slug.
GET /blogs/categories
categoryId, name, slug
Trigger: A new author is added or updated in Blogs API.
Actions: create or update author in Sierra Interactive; link author to posts.
GET /blogs/authors
authorId, name, bio
Automate content workflows without writing a line of code, empowering marketing and content teams to operate independently.
Centralize content data across your CMS and CRM for richer segmentation and reporting.
Faster publishing and more consistent campaigns by syncing posts, categories, and authors in real time.
Key elements include endpoints, triggers, actions, and data fields. This glossary explains common terms you’ll encounter when connecting Blogs API with Sierra Interactive.
API stands for Application Programming Interface. It is a set of rules that allow different software systems to communicate and perform actions.
Webhook is a real-time callback that notifies your app when specific events occur, enabling automated responses.
Slug is a URL-friendly string used to identify content such as posts, categories, or authors.
An endpoint is a specific URL path in an API that you call to perform an action or fetch data.
Automatically post a summary to the contact timeline when a new blog post is published in Blogs API.
Use category data to trigger segment-based campaigns and nurture flows in Sierra Interactive.
Highlight authors in campaigns, assign author-based content to segments, and nurture audiences.
Obtain API keys or OAuth credentials from Blogs API and configure in Sierra Interactive.
Select endpoints that align with your workflow (for example, /blogs/posts and /blogs/categories).
Create triggers and actions to sync posts, categories, and authors with your marketing workflows.
The Blogs API provides programmatic access to blog content, categories, and authors. It lets you pull new posts, update categories, and synchronize author information. When connected to Sierra Interactive, you can surface this content in your CRM workflows and campaigns. This enables teams to create timely, data-driven experiences for prospects and customers. By leveraging the endpoints listed earlier, you can automate discovery, categorization, and attribution of blog content within your marketing stack. In practice, you might publish a post in Blogs API and automatically update a contact timeline in Sierra Interactive, or pull category information to drive targeted campaigns. The integration is designed to be no-code friendly, allowing non-technical users to automate content-driven marketing without writing code.
Authentication typically uses an API key or OAuth token. You’ll configure secure credentials in Sierra Interactive to authorize requests to Blogs API endpoints. Treat credentials like passwords and rotate them periodically. Some setups may support scoped tokens to minimize permissions for production environments. After setup, test by calling a read endpoint (such as retrieving categories or authors) to verify access. Then proceed to build triggers and actions in Sierra Interactive that respond to events from Blogs API such as new posts, new categories, or new authors.
For a basic blog sync, start with posts and authors endpoints (for example, POST /blogs/posts for new posts and GET /blogs/authors for author data). You’ll also want the slug and title fields to ensure proper routing and display. If you plan to organize by category, include the categories endpoint (GET /blogs/categories) as part of your data model. This combination covers the core content you’ll likely want in Sierra Interactive: post content, author metadata, and category mappings for segmentation and campaigns.
Use a sandbox or test environment if available to simulate activity. Begin by creating a test post and verifying that the post appears in Sierra Interactive with correct title, slug, and author. Next, trigger a simple workflow (like updating a field or sending a notification) to confirm that the integration responds to events as expected. Review logs and error messages to identify authentication or field-mapping issues, then adjust your settings accordingly before going live.
Yes. You can map fields such as postId, title, slug, authorId, and publishedDate between Blogs API and Sierra Interactive. Custom fields in Sierra Interactive can be synchronized to reflect blog metadata, enabling richer contact records and more precise segmentation. Keep a consistent naming convention for fields and document any mappings so future updates or new team members understand the data flow.
Absolutely. No-code automation platforms are designed to empower non-developers. By selecting endpoints, configuring triggers, and mapping fields through a visual interface, you can build multi-step workflows such as posting summaries to contact timelines or launching category-based campaigns without writing code. If you reach limits with standard presets, consider modular workflows that combine multiple endpoints to achieve advanced scenarios.
You can access detailed integration guidance, endpoint documentation, and best-practice templates in the Blogs API and Sierra Interactive support portals. Look for step-by-step setup guides, sample workflows, and community examples to accelerate your implementation. If you need additional help, contact support for mentorship and troubleshooting.
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Complete Operations Catalog - 126 Actions & Triggers
