Authenticate requests to the Blogs API using your GHL API key or OAuth token. Ensure the credentials grant access to blog resources (posts, categories, authors) and that the Zapier App Connector can securely store and refresh these credentials during integrations.
In Zapier, connect the Blogs API through a secure connection. The connector will securely store API keys or OAuth tokens and reuse them for triggers and actions in your Snapchat Conversions workflows.
Key endpoints you may use in this integration: – GET blogs/authors – GET blogs/categories – GET blogs/posts/url-slug-exists – POST /blogs/posts – PUT /blogs/posts/:postId – GET /blogs/posts – GET /blogs/posts/:postId – GET /blogs/categories – GET /emails/builder – POST /emails/builder – GET /emails/schedule
When a new blog post is created in Blogs API, automatically publish or push it through Zapier App Connector to connected channels.
Actions: Create a new post in Blogs API, update metadata, and notify connected apps via Zapier workflows.
POST /blogs/posts
title, content, slug, authorId, categoryId
When a blog post is updated in the source, propagate changes to Zapier App Connector and downstream apps.
Actions: Update post via Blogs API (PUT /blogs/posts/:postId) and sync updated fields across connected tools.
PUT /blogs/posts/:postId
postId, title, slug
During post creation, verify slug availability with the URL slug exists endpoint.
Actions: Return slugExists flag, postId if exists, and suggested alternatives for a unique slug.
GET /blogs/posts/url-slug-exists
slug, exists, postId
Automate content creation and publishing without writing a line of code.
Accelerate cross-channel distribution of posts and updates.
Maintain consistent data between your CMS, marketing tools, and analytics.
A quick glossary of terms and concepts used when linking the Blogs API with Zapier App Connector for Snapchat Conversions.
An Application Programming Interface. A defined set of rules that allow apps to talk to each other by sending requests and receiving responses.
A specific URL in an API that performs a particular operation or returns data.
A URL-friendly identifier used in a post’s web address to improve readability and SEO.
A blog entry stored in the Blogs API, consisting of content, metadata, and associations.
Automatically push new blog posts from Blogs API to connected channels (email, social, and analytics) via Zapier to extend reach for Snapchat Conversions.
Draft posts in your CMS and publish through the Blogs API when ready, triggering downstream workflows in Zapier.
Regularly validate slug uniqueness to avoid conflicts and ensure clean, readable URLs.
Set up secure credentials for Blogs API in GHL and connect them through Zapier App Connector to establish trust between systems.
Map blog fields (title, content, slug, author, category) between Blogs API and Zapier so triggers and actions transfer the right data.
Run end-to-end tests, verify data integrity, fix any errors, and enable the workflow in production.
The Blogs API is a GHL API that lets you manage blog content, categories, authors, and related data. It exposes endpoints for creating, updating, and retrieving blog posts, along with supporting resources like categories and authors. This integration guide focuses on how to connect Blogs API with Zapier App Connector to automate Snapchat Conversions workflows. By combining these tools, you can publish, update, and distribute content across channels without writing custom code. To get started, enable the Blogs API in your GHL account, generate secure credentials, and connect them in Zapier. Then map relevant fields (title, content, slug, author, category) so your automation knows where to pull data from and where to push it.
Authentication is handled via secure credentials in the GHL and Zapier connectors. Use your GHL API key or OAuth token for API access and store these credentials in the Zapier App Connector’s connection. Test the connection to ensure that read and write permissions align with the endpoints you plan to use (for example, creating or updating blog posts while reading categories and authors). Keep credentials confidential and rotate them periodically to maintain security across all integrated tools.
You should use endpoints that create, update, and validate posts: POST /blogs/posts to create, PUT /blogs/posts/:postId to update, and GET /blogs/posts/url-slug-exists to check slug availability. For supplementary data, you can pull in authors and categories via GET /blogs/authors and GET /blogs/categories. Not every endpoint is required for every workflow—select only what you need to keep your automation lean and reliable. When designing flows, align the fields you map (title, content, slug, authorId, categoryId) with your content strategy to ensure consistent publishing and data accuracy.
If your workflow needs scheduling, you can trigger actions in Zapier based on time-based or event-based schedules. While the Blogs API includes scheduling-related endpoints for emails, you can model run times in Zapier to publish or sync posts at specific intervals. This enables planned content distribution aligned with Snapchat Conversions campaigns without manual steps. Consider using Zapier’s built-in scheduling features to trigger posts at your desired cadence, then rely on Blogs API endpoints to execute the publishing tasks.
Yes. You can update existing posts using PUT /blogs/posts/:postId. This allows you to modify content, title, slug, or metadata and have those changes reflected wherever your workflows pull data from the Blogs API. Ensure postId is preserved so downstream systems receive the updated data correctly. Test updates in a staging environment before applying them in production to prevent content mismatches.
Slug management is essential for clean URLs. Use GET /blogs/posts/url-slug-exists to verify a slug’s availability before creating a post. If a slug already exists, you can generate an alternative slug or append a unique identifier. This prevents conflicts and preserves SEO-friendly URLs across publishing workflows. Automate slug checks as part of your creation flow to catch issues early and keep content organized.
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