Obtain an API token for the Blogs API and restrict scope to emails/builder.readonly as needed to read and trigger templates.
Authorize the Zapier App Connector to access your Blogs API account using OAuth or API keys, depending on your setup.
– GET emails/builder – emails/builder.write – POST emails/builder – POST /emails/builder/data – DELETE /emails/builder/:locationId/:templateId – emails/schedule.readonly – GET emails/schedule – blogs/post.write – POST /blogs/posts – blogs/post-update.write – PUT /blogs/posts/:postId – blogs/check-slug.readonly – GET /blogs/posts/url-slug-exists – blogs/category.readonly – GET /blogs/categories – blogs/author.readonly – GET /blogs/authors
Trigger: New blog post published in Blogs API. Action: Create an email draft in Emails Builder and queue for sending.
Actions include generating email templates, populating with post data (title, content, author, slug), and saving the draft for review before sending.
Methods: POST /blogs/posts to publish; GET emails/builder to fetch templates; POST /emails/builder/data to populate templates
title, content, author, slug, category, status
Trigger: blog post updates (blogs/post-update.write) to refresh email content.
Actions: update email templates, push revised content, and optionally resend to subscribers.
Methods: PUT /blogs/posts/:postId; POST /emails/builder/data; GET emails/builder
postId, title, slug, updatedAt
Trigger: daily or weekly digest time; pull latest posts and schedule emails.
Methods: POST /emails/schedule; GET /blogs/posts/url-slug-exists for slug checks
scheduleId, time, templateId, recurrence
Automate publishing workflows without writing code.
Reduce manual errors by template-driven content and field mapping.
Scale content distribution across channels with a single workflow.
A quick overview of core concepts and how they connect GHL, Blogs API, and the Zapier App Connector.
An Application Programming Interface that allows software systems to communicate and exchange data.
The process of verifying identity and granting access to resources.
A specific URL path in an API that performs a function or retrieves data.
A URL-friendly version of a post title used in links and routing.
Create a new blog post in Blogs API and automatically generate and send a newsletter via Emails Builder when the post is published.
Compile weekly blog highlights and deliver a digest email to your subscribers.
Publish to blog, email, and social channels from a single Zapier workflow.
Grant access to both the Blogs API and Zapier App Connector within your accounts.
Map fields between blog posts, templates, and email campaigns to automate workflows.
Run tests and then deploy the automation to production.
You don’t need to write code. Use Zapier’s visual builder to connect the Blogs API triggers with Email Builder actions. Start by authenticating both services and selecting a trigger like New Blog Post and an action like Create Email Template. Then test the flow to confirm the draft is created correctly. Next, map fields such as title, content, author, and slug to the email template so the generated email accurately reflects the post.
Essential endpoints include GET emails/builder to fetch templates, POST /blogs/posts to publish, and POST /emails/builder/data to populate templates. Also consider GET /blogs/posts/url-slug-exists to prevent duplicates and PUT /blogs/posts/:postId to update existing posts. Plan a workflow that checks for a slug before posting and updates content if needed.
Authenticate using OAuth2 or API keys, depending on your setup. Exchange credentials between GHL and Zapier App Connector, scope the tokens to minimal access (e.g., emails/builder.readonly), and verify token validity before enabling automations. Store credentials securely, rotate keys periodically, and monitor for token expiry with automated refresh where available.
Yes. You can schedule posts and emails by using the blogs posting endpoints and the emails/schedule endpoint. In Zapier, configure time-based triggers (daily or weekly) to run these workflows automatically. Test run the schedule to ensure emails align with your publishing cadence and adjust timing as needed.
If a slug exists, the platform can check via the slug-exists endpoint. You can choose to update the post with a new slug or skip creation to avoid duplicates. Consider implementing a slug normalization step to keep consistency. Review the post’s slug policy in your content strategy and adjust mappings accordingly.
Yes. Email templates are customizable in the Emails Builder, and you can map blog fields (title, excerpt, author, slug) into your templates. This enables consistent branding and automated personalization for each post. Leverage dynamic fields and test variations to optimize open rates and engagement.
API rate limits and scopes depend on your GHL plan. Check the documentation or dashboard for current quotas and adjust your workflows to respect them. Implement exponential backoff and retry logic to handle transient limits gracefully. If you anticipate higher throughput, consider contacting support to discuss higher rate limits or batching strategies.
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Complete Operations Catalog - 126 Actions & Triggers
