GHL uses OAuth 2.0 with the scope emails/builder.readonly to access blog-related endpoints. Generate a client ID and secret in the GHL developer console, then authorize the Zapier App Connector to obtain an access token.
Zapier App Connector stores tokens securely and handles token refresh automatically. Connect your GHL account, choose the Blogs API scope, and authorize access; Zapier will apply the token to each action.
Available endpoints used by the Blogs API integration include: GET emails/builder, emails/builder.write, POST /emails/builder, POST /emails/builder/data, DELETE /emails/builder/:locationId/:templateId, emails/schedule.readonly, GET emails/schedule, blogs/post.write, POST /blogs/posts, blogs/post-update.write, PUT /blogs/posts/:postId, blogs/check-slug.readonly, GET /blogs/posts/url-slug-exists, blogs/category.readonly, GET /blogs/categories, blogs/author.readonly, GET /blogs/authors. For the ticket-io integration, focus is on POST /blogs/posts, PUT /blogs/posts/:postId, GET /blogs/authors, GET /blogs/categories, and GET /blogs/posts/url-slug-exists.
Trigger: When a new blog post is created in Zapier, automatically publish it to Blogs API using POST /blogs/posts.
Actions: Use POST /blogs/posts to create posts, optionally verify slug with GET /blogs/posts/url-slug-exists, and update content with PUT /blogs/posts/:postId if needed.
POST /blogs/posts
title, content, slug, author, category, publishDate
Trigger: Periodic polling for new or updated authors and categories to keep CRM data fresh.
Actions: Use GET /blogs/authors and GET /blogs/categories to pull data into your CRM or marketing tools.
GET /blogs/authors and GET /blogs/categories
authorId, authorName, categoryId, categoryName
Trigger: Detect changes to a post in Zapier and propagate updates to Blogs API.
Actions: Use PUT /blogs/posts/:postId to update title, content, and slug; ensure slug consistency with GET /blogs/posts/url-slug-exists when needed.
PUT /blogs/posts/:postId
postId, title, content, slug
Build powerful automation without writing code, using visual workflows to publish and update blog content.
Keep data in sync across platforms (Blogs, CRM, marketing tools) with minimal maintenance.
Experiment quickly with content workflows and trigger-based actions to improve publishing velocity.
This glossary explains common terms you will see when connecting GHL APIs with Zapier: API Endpoint, OAuth 2.0, Access Token, Slug, Post, Trigger, Action, and Scope.
A specific URL you call to perform an action or retrieve data (for example, GET /blogs/posts).
A URL-friendly identifier derived from the post title used in the public link (for example, my-first-post).
The standard authorization framework used to grant limited access tokens to apps without exposing user credentials.
A method for one system to send real-time data to another when events occur.
Use Zapier to post newly published Blogs API entries to social platforms like Facebook, LinkedIn, and Twitter automatically.
Automatically pull author and category data and push to your CRM, enabling targeted campaigns and better segmentation.
Set up a workflow to check slug existence, create drafts, and optimize metadata before publishing to improve SEO.
Create OAuth credentials in GHL, configure the Zapier app to request the Blogs API scope, and authorize the connection.
Select endpoints like POST /blogs/posts, GET /blogs/authors, GET /blogs/categories, and map title, content, slug, author, and category to Zapier fields.
Run test actions in Zapier, verify data flows, set up error handling, and deploy the workflow.
The integration uses OAuth 2.0 to securely authorize access between Zapier App Connector and GHL. You’ll generate OAuth credentials in GHL and authorize the connector to obtain an access token. Tokens are refreshed automatically by Zapier so your workflow remains uninterrupted. This approach avoids exposing user credentials while giving the app the necessary scopes to perform blogging actions. The Blogs API scope used here is focused on read/write capabilities for blog content, within a defined permission boundary.
The core endpoints include POST /blogs/posts for publishing, PUT /blogs/posts/:postId for updates, and GET /blogs/posts/url-slug-exists to verify slug uniqueness. You can also fetch authors and categories via GET /blogs/authors and GET /blogs/categories to enrich posts and enable advanced routing or segmentation in your automations.
To ensure unique slugs, use GET /blogs/posts/url-slug-exists before creating or updating a post. If the slug exists, modify it or append a unique suffix. This prevents URL conflicts and preserves SEO-friendly links. Zapier can perform this check as a pre-step in your publish workflow.
Yes. You can poll GET /blogs/authors and GET /blogs/categories on a schedule or trigger-based cadence and push the data into your CRM or marketing tool. This supports dynamic audience segmentation and personalized campaigns based on author and category data.
No-code automation is the primary benefit here. You can assemble triggers, actions, and mappings in Zapier’s visual builder without writing code. This makes it easy to automate publishing, updates, and data synchronization across platforms.
If a connection fails, check OAuth token validity, ensure the selected scope is correct (emails/builder.readonly for related email actions, blogs scope for blog actions), verify endpoint availability, and review field mappings. Test individual steps in Zapier’s test feature and inspect error messages for guidance.
You can test your Zapier workflow using Zapier’s built-in test actions. Create a test trigger, run through the actions (publish, update, fetch authors/categories), and monitor output in Zapier’s task history. This helps validate data flow before deploying to production.
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Complete Operations Catalog - 126 Actions & Triggers
