Authenticate the Blogs API with OAuth 2.0 through your GHL account, then connect to Zoho CRM via the Zapier App Connector. Generate client credentials in the GHL developer console and store tokens securely.
Zoho CRM uses OAuth 2.0. Create a connected app in Zoho, grant CRM scopes, and authorize access from the GHL Zapier app. Re‑authenticate if scopes or tokens expire.
– GET emails/builder – emails/builder.write – POST emails/builder – POST /emails/builder/data – DELETE /emails/builder/:locationId/:templateId – emails/schedule.readonly – GET emails/schedule – blogs/post.write – POST /blogs/posts – blogs/post-update.write – PUT /blogs/posts/:postId – blogs/check-slug.readonly – GET /blogs/posts/url-slug-exists – blogs/category.readonly – GET /blogs/categories – blogs/author.readonly – GET /blogs/authors
Trigger when a new blog post is published in Blogs API.
Actions: create a new Lead in Zoho CRM with post title, URL, author, and publish date; attach a reference to the blog post.
POST /crm/v2/Leads
leadName, leadEmail, blogPostTitle, blogPostURL, publishedDate, authorName
Trigger when a blog post is updated in Blogs API.
Actions: update the corresponding Zoho CRM Lead/Contact with latest post details (title, URL, status).
PUT /crm/v2/Leads/{lead_id}
lead_id, blogPostId, updatedAt, blogPostTitle, blogPostURL
Trigger when a new author or category is added in Blogs API.
Actions: create or update reference data in Zoho CRM (authors and categories) using a custom module or related records.
POST /crm/v2/CustomModuleAuthors
authorId, authorName, bio
Automate data flow between your blog content and CRM records without writing code, eliminating data silos.
Leverage the Zapier App Connector to configure triggers, actions, and mappings visually.
Real‑time updates and centralized reporting for content-driven lead generation.
Familiarize yourself with essential API terms and the data flow involved in connecting Blogs API with Zoho CRM.
A set of rules and protocols that lets two software systems talk to each other and exchange data.
A lowercase, URL‑friendly string used to identify a post in URLs and slugs.
A lightweight callback mechanism where one app notifies another when a specific event occurs.
An authorization framework that enables secure delegated access to resources without sharing passwords.
Automatically create or update a Zoho CRM Lead when a new blog post goes live, including the post title and URL for quick reference.
Sync blog authors and categories to a CRM module to enrich campaigns and segmentation.
Score and prioritise leads based on blog engagement signals such as category, author influence, and post length.
Add the Blogs API connector in Zapier and authenticate using your GHL credentials to establish a secure link.
Map blog fields (title, URL, author, publish date) to corresponding Zoho CRM lead or contact fields.
Run test tasks, review logs, fix any mapping issues, and turn on automation for live data.
With the Zoho CRM side, you can target Lead or Contact modules and use the post data to enrich records, attach blog URLs, and trigger follow-up automations. The setup leverages standard OAuth flows and Zapier’s connectors, so you don’t need custom code. Always test in a staging environment before going live to confirm data fidelity and mapping correctness.
For highly customized processes, consider using Zoho CRM’s custom modules and field types to store blog data exactly as you need. You can also add filters, conditional logic, and multi-step paths in Zapier to approximate more complex behaviors without custom development.
The specific modules you choose depend on your business process. If you track authors or categories as reference data, you might use a custom module as a lookup to avoid clutter in standard CRM modules. Always validate field types and required fields before enabling live sync.
If you’re updating existing posts, you’ll typically use the update path and map the postId to the corresponding CRM record. For creating new leads from posts, you’ll map post fields to lead fields and select the appropriate Zoho CRM action in Zapier.
After initial tests, run a limited live test on a small subset of posts. Monitor dashboards and CRM records for accuracy, then progressively deploy to full production once you’re satisfied with data integrity and process reliability.
Additionally, confirm that the correct Zoho CRM modules are targeted and that required fields are present. Turn on retries in Zapier and add simple error handling to alert on failures.
API credentials are obtained from the GHL developer console for the Blogs API and from Zoho CRM’s developer console for OAuth apps. You’ll create client IDs/secrets, configure redirect URIs, and grant needed scopes. Save credentials securely and rotate them periodically.
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Complete Operations Catalog - 126 Actions & Triggers
