Blogs API authentication uses secure tokens. In this example, supply an API key or OAuth token in the Authorization header when calling endpoints such as POST /blogs/posts.
Configure and securely store credentials in the Zapier App Connector so Zapier can call GHL endpoints. Use OAuth or API keys as supported by your setup.
Key endpoints include: GET emails/builder; POST emails/builder; POST /emails/builder/data; DELETE /emails/builder/:locationId/:templateId; GET emails/schedule; GET /blogs/posts; POST /blogs/posts; PUT /blogs/posts/:postId; GET /blogs/posts/url-slug-exists; GET /blogs/categories; GET /blogs/authors.
Trigger: When a new blog idea is created in Zoho FSM, push to Blogs API to publish via POST /blogs/posts.
Actions: POST /blogs/posts with title, content, slug, and author_id; optionally assign categories.
POST /blogs/posts
title, content, slug, author_id, categories
Trigger: Zoho FSM draft updates; call Zapier to update the blog via PUT /blogs/posts/:postId.
Actions: PUT /blogs/posts/:postId with updated title and content.
PUT /blogs/posts/:postId
postId, title, content, slug
Trigger: Before creating a new post, check slug availability to avoid duplicates.
Actions: GET /blogs/posts/url-slug-exists; if unavailable, proceed with POST /blogs/posts.
GET /blogs/posts/url-slug-exists
slug
No-code automation lets non-developers set up publishing workflows quickly.
Centralized content workflow across Zoho FSM data and your blog CMS.
Reusable templates and triggers for multiple teams and use cases.
A quick glossary of terms used in this guide to help you configure GHL, Blogs API, and the Zapier App Connector.
Application Programming Interface that enables software components to communicate and exchange data securely.
A URL-friendly identifier derived from the post title used in the post URL.
A standard authorization framework used to grant limited access to APIs without sharing credentials.
A specific URL path in an API that performs a defined action or returns data.
Configure a trigger in Zoho FSM for approved drafts to automatically publish to Blogs API using POST /blogs/posts.
Map GHL authors and categories to Blogs API fields so posts reflect correct metadata.
Before publishing, validate slug existence and auto-adjust to prevent duplicates.
Add and securely store your API key or OAuth token for both Blogs API and the Zapier App Connector.
Create triggers in Zoho FSM and map them to BLOGS API actions (e.g., POST /blogs/posts, PUT /blogs/posts/:postId).
Run end-to-end tests to publish, update, and slug-check; monitor logs in Zapier and GHL and deploy to production.
Blogs API typically uses token-based authentication, such as API keys or OAuth tokens, passed in the Authorization header. Ensure your credentials are stored securely in the Zapier App Connector. For added security, rotate credentials regularly and use least-privilege scopes. If you suspect a compromised token, revoke it immediately and re-authenticate. Two-factor authentication and IP allowlists are recommended where supported by your API provider.
Yes. When a new idea or draft is created in Zoho FSM, you can trigger a Zap that calls POST /blogs/posts to publish. You can add validation, error handling, and post-m publication checks within Zapier to ensure only approved content goes live. You can also set up follow-up updates using PUT /blogs/posts when the draft changes.
The essential endpoints are POST /blogs/posts for creation, PUT /blogs/posts/:postId for updates, and GET /blogs/posts/url-slug-exists to prevent duplicates. Depending on your workflow, you may also use GET /blogs/authors and GET /blogs/categories to populate metadata fields. The emails endpoints (GET/POST emails/builder) are not required for publishing but can be used for related notifications.
Slug checks compare the desired slug against existing posts via GET /blogs/posts/url-slug-exists. If the slug exists, you can automatically modify it (e.g., append a numeric suffix) before publishing to avoid conflicts. This prevents broken links and preserves SEO value.
Yes. You can update the post title, content, slug, and metadata using PUT /blogs/posts/:postId after initial publication. This allows you to keep blog content synchronized with Zoho FSM and other systems. Implement appropriate versioning and rollback mechanisms.
When an error occurs in Zapier, review the task history to identify failing steps, check API response codes, and verify credentials. Implement retries with exponential backoff and consider adding alerting for repeated failures. Ensure your data payloads meet API schema requirements.
API rate limits depend on your GHL provider and plan. Monitor response headers for rate-limit information and design your Zapier workflows to queue or throttle requests when near limits. If you anticipate spikes, implement a backoff strategy and consider batching updates where appropriate.
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Complete Operations Catalog - 126 Actions & Triggers
