How to connect AdRoll to Contacts API using GHL

Seamlessly sync AdRoll contacts with GHL's Contacts API to automate outreach, tasks, and notes.

Connecting Contacts API with AdRoll: a no-code integration guide.

This guide explains how to connect AdRoll to the GHL Contacts API, enabling seamless synchronization of contacts, tasks, notes, and appointments. You’ll configure authorization, choose endpoints, and build no-code workflows between AdRoll and the Contacts API.

Authorization for Contacts API

To enable the integration, grant OAuth access to your AdRoll account for the Contacts API with the scope: contacts.readonly. This ensures secure, read-only access unless you enable write permissions.

Authorization for AdRoll

Set up OAuth credentials in AdRoll to allow secure data exchange with GHL. Use your app’s client ID and secret to authenticate requests and manage access tokens.

Available Endpoints

GET /contacts/:contactId; GET /contacts/:contactId/tasks; GET /contacts/:contactId/tasks/:taskId; GET /contacts/:contactId/notes; GET /contacts/:contactId/notes/:id; GET /contacts/:contactId/appointments; GET /contacts/; GET /contacts/business/:businessId; contacts.write; POST /contacts/; PUT /contacts/:contactId; DELETE /contacts/:contactId; POST /contacts/:contactId/tasks; PUT /contacts/:contactId/tasks/:taskId; PUT /contacts/:contactId/tasks/:taskId/completed; DELETE /contacts/:contactId/tasks/:taskId; POST /contacts/:contactId/tags

Top 3 connections between the Contacts API and AdRoll

1) Create or Update Contacts in GHL from AdRoll

Trigger: New or updated contact in AdRoll

Actions: Create or update contact in GHL via POST /contacts/

POST /contacts/

email, firstName, lastName, phone

Top 3 connections between the Contacts API and AdRoll

2) Update Contact Details

Trigger: Contact data changes in AdRoll

Actions: Update GHL contact with PUT /contacts/:contactId

PUT /contacts/:contactId

contactId, email, name

Top 3 connections between the Contacts API and AdRoll

3) Tasks and Notes Synchronization

Trigger: New tasks or notes in AdRoll

Actions: Create tasks and notes in GHL using POST /contacts/:contactId/tasks and POST /contacts/:contactId/notes

POST /contacts/:contactId/tasks

contactId, taskName, notes

No-code benefits for GHL Contacts API and AdRoll

Rapid setup with no-code automation using the Zapier App Connector.

Automated sync across Contacts, Tasks, Notes, and App data without writing code.

Scalable workflows that adapt as your campaigns grow.

Key terms and glossary

Defined terms for endpoints, OAuth scopes, and data objects used in the GHL- AdRoll integration.

API Endpoint

A specific URL and HTTP method used to access a resource in an API.

OAuth

A secure authorization protocol that lets apps access user data with consent.

Webhook

A way for a service to push data to your app when events occur.

Scope

Granular permissions granted during OAuth to control access.

People also Search for:

Creative ideas for connecting Contacts API and AdRoll

Idea 1: Real-time contact sync

Automatically mirror new AdRoll contacts in GHL and keep them up to date using the GET /contacts/:contactId and POST /contacts/ endpoints.

Idea 2: Task-triggered campaigns

Create GHL tasks automatically when AdRoll events occur, triggering timely follow-ups.

Idea 3: Notes-driven segmentation

Attach notes in GHL based on AdRoll activity to tailor campaigns.

3 steps to connect Contacts API with AdRoll

Step 1: Authorize the connection

Complete the OAuth flow to grant AdRoll access to your GHL Contacts API resources.

Step 2: Configure endpoints

Select the endpoints you want to enable (e.g., GET /contacts/:contactId, POST /contacts/).

Step 3: Test & go live

Run test synchronizations to verify data flow before going live.

Frequently Asked Questions

What is the GHL Contacts API scope used for this integration?

The scope governs what data your app can access within GHL. For most basic syncs, you only need read permissions. If you plan to create or update records, include write permissions within scope. Always follow least-privilege principles and rotate credentials regularly.

A typical basic sync uses GET /contacts/:contactId to pull contact data and POST /contacts/ to create new records when they don’t exist. You can expand with PUT and DELETE as needed for full lifecycle management.

The connection is secured with OAuth, token-based authentication, and encrypted data in transit. Regular security reviews and least-privilege access help minimize risk.

Yes. You can map fields between AdRoll and GHL; use the endpoint payloads or custom field mappings in your Zapier workflow to align email, name, phone, and custom fields.

Yes. You can trigger campaigns in AdRoll from GHL events or reflect AdRoll campaign outcomes in GHL by syncing related contact data and task status.

Review failed sync logs, verify credentials and scopes, check endpoint availability, and retry with a test contact to isolate issues. Use idempotent operations to avoid duplicates.

No heavy coding required. Use Zapier App Connector to configure triggers, actions, and data mappings with a few clicks.

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🚀 GoHighLevel Integration

Complete Operations Catalog - 126 Actions & Triggers

126
Total Operations
55
Polling Triggers
71
Actions
14
Categories
👥

Contacts

10 Triggers 18 Actions
Trigger
Get Contact
Retrieve a specific contact by ID
Trigger
Search Contacts
Advanced search with filters
Trigger
Get Contacts by Business
Retrieve contacts linked to a business
Trigger
Get Duplicate Contact
Check for duplicate contacts
Trigger
Get Contact Appointments
List all appointments for a contact
Trigger
Get Contact Tasks
Retrieve all tasks for a contact
Trigger
Get Contact Task by ID
Get specific task details
Trigger
Get Contact Notes
List all notes for a contact
Trigger
Get Contact Note by ID
Retrieve specific note details
Trigger
List Contacts (Deprecated)
Legacy contact listing method
Action
Create Contact
Add a new contact to the system
Action
Update Contact
Modify existing contact information
Action
Find Contact
Search by email, phone, or ID
Action
Delete Contact
Remove a contact permanently
Action
Upsert Contact
Create or update contact automatically
Action
Add Tags to Contact
Tag contacts for organization
Action
Remove Tags from Contact
Remove specific tags
Action
Bulk Update Contact Tags
Add or remove multiple tags at once
Action
Create Contact Task
Add a new task for a contact
Action
Update Contact Task
Modify existing task details
Action
Complete Contact Task
Mark task as complete
Action
Delete Contact Task
Remove a task permanently
Action
Create Contact Note
Add notes to contact records
Action
Update Contact Note
Edit existing notes
Action
Delete Contact Note
Remove notes from contacts
Action
Add Contact to Campaign
Enroll contact in campaign
Action
Remove from Campaign
Remove contact from specific campaign
Action
Remove from All Campaigns
Unenroll from all campaigns
📅

Calendars & Appointments

13 Triggers 21 Actions
Trigger
List Calendar Groups
Get all calendar groups
Trigger
List Calendars
Retrieve all calendars
Trigger
Get Calendar by ID
Get specific calendar details
Trigger
Get Free Slots
Check calendar availability
Trigger
List Calendar Events
Get all scheduled events
Trigger
List Blocked Slots
View unavailable time slots
Trigger
Get Appointment
Retrieve appointment details
Trigger
List Appointment Notes
Get notes for appointments
Trigger
List Calendar Notifications
View notification settings
Trigger
Get Calendar Notification
Get specific notification
Trigger
List Calendar Resources
View rooms and equipment
Trigger
Get Calendar Resource
Get specific resource details
Action
Create Calendar Group
Set up new calendar group
Action
Update Calendar Group
Modify calendar group settings
Action
Update Group Status
Enable or disable calendar group
Action
Delete Calendar Group
Remove calendar group
Action
Validate Group Slug
Check if slug is available
Action
Create Calendar
Add new calendar
Action
Update Calendar
Modify calendar settings
Action
Delete Calendar
Remove calendar permanently
Action
Create Appointment
Book new appointment
Action
Update Appointment
Modify appointment details
Action
Delete Event
Cancel and remove event
Action
Create Block Slot
Block time on calendar
Action
Update Block Slot
Modify blocked time
Action
Create Appointment Note
Add notes to appointments
Action
Update Appointment Note
Edit appointment notes
Action
Delete Appointment Note
Remove appointment notes
Action
Create Calendar Notification
Set up reminders
Action
Update Notification
Modify notification settings
Action
Delete Notification
Remove notification
Action
Create Calendar Resource
Add room or equipment
Action
Update Calendar Resource
Modify resource details
Action
Delete Calendar Resource
Remove resource
💼

Opportunities

3 Triggers 7 Actions
Trigger
Search Opportunities
Find opportunities with filters
Trigger
Get Opportunity
Retrieve specific opportunity
Trigger
List Pipelines
View all opportunity pipelines
Action
Create Opportunity
Add new sales opportunity
Action
Update Opportunity
Modify opportunity details
Action
Delete Opportunity
Remove opportunity
Action
Update Opportunity Status
Change status (open, won, lost)
Action
Upsert Opportunity
Create or update opportunity
Action
Add Followers
Assign team members to follow
Action
Remove Followers
Unassign followers
👤

Users

4 Triggers 3 Actions
Trigger
Search Users
Find users with filters
Trigger
Filter Users by Email
Search users by email address
Trigger
Get User
Retrieve user details
Trigger
List Users by Location
Get users in specific location
Action
Create User
Add new user to system
Action
Update User
Modify user information
Action
Delete User
Remove user from system
💬

Conversations & Messages

8 Triggers 2 Actions
Trigger
Search Conversations
Find conversations by filters
Trigger
Get Conversation
Retrieve conversation details
Trigger
Get Email by ID
Retrieve specific email
Trigger
Get Message by ID
Get specific message details
Trigger
Get Messages by Conversation
List all conversation messages
Trigger
Get Message Recording
Retrieve voice recording
Trigger
Get Message Transcription
Get transcribed message text
Trigger
Download Transcription
Download transcription file
Action
Update Message Status
Change message read/unread status
Action
Agent Typing Indicator
Show typing indicator in chat
🏢

Businesses

2 Triggers 3 Actions
Trigger
Get Business
Retrieve business details
Trigger
List Businesses by Location
Get all businesses in location
Action
Create Business
Add new business
Action
Update Business
Modify business details
Action
Delete Business
Remove business
🔄

Workflows & Campaigns

3 Triggers 5 Actions
Trigger
List Workflows
Get all workflows
Trigger
List Snapshots
View available snapshots
Trigger
List Campaigns
Get all campaigns
Action
Add Contact to Workflow
Enroll in workflow automation
Action
Remove from Workflow
Unenroll from workflow
Action
Add Contact Followers
Assign followers to contact
Action
Remove Contact Followers
Unassign followers
Action
Bulk Business Update
Add/remove contacts from business
⚙️

Other Operations

20 Triggers 8 Actions
Trigger
List Locations
Get all locations
Trigger
List Custom Fields
View custom field definitions
Trigger
Get Company
Retrieve company information
Trigger
Find Associations
Search associations
Trigger
Get Association
Retrieve association details
Trigger
Get Association Key
Get key by name
Trigger
Get Association by Keys
Find by object keys
Trigger
Get Relations by Record
List record relations
Trigger
Check Blog URL Slug
Verify slug availability
Trigger
Get Blog Authors
List blog authors
Trigger
Get Blog Categories
List blog categories
Trigger
Get Blog Posts
List posts by blog
Trigger
Get Blogs by Location
List location blogs
Action
Find Location by ID
Retrieve location details
Action
Create Location
Add new location
Action
Create Association
Link related records
Action
Update Association
Modify association
Action
Delete Association
Remove association
Action
Create Relation
Establish record relation
Action
Delete Relation
Remove record relation
Action
Create Blog Post
Publish new blog post
Action
Update Blog Post
Edit blog post

✨ Key Capabilities

📊 Contact Management

  • 10 custom field slots per contact
  • Advanced search with filters
  • Duplicate detection
  • Tag management (bulk operations)
  • Full task and note management
  • Campaign & workflow enrollment

📅 Calendar Features

  • Calendar groups with slugs
  • Multiple calendar types
  • Free slot checking
  • Appointment booking system
  • Blocked slots management
  • Room & equipment resources

💼 Sales Pipeline

  • Multi-pipeline support
  • Stage management
  • Status tracking (won, lost, etc)
  • Monetary value tracking
  • User assignment
  • Follower management

🔄 Automation Ready

  • Workflow automation support
  • Campaign management
  • Polling triggers (1-15 min)
  • Real-time conversations
  • Bulk operations
  • Upsert capabilities
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