Begin by generating an API key with the scope contacts.readonly so your APPNAME can read contact data from GHL securely.
Grant the Facebook Conversions App permission to receive and send events through webhooks and API calls, using standard OAuth2 flows.
GET /contacts/:contactId — Retrieve a contact’s profile data, including basic identifiers and fields. GET /contacts/:contactId/tasks — Retrieve tasks linked to the contact. GET /contacts/:contactId/tasks/:taskId — Retrieve a specific task. GET /contacts/:contactId/notes — Retrieve notes for the contact. GET /contacts/:contactId/notes/:id — Retrieve a single note. GET /contacts/:contactId/appointments — Retrieve appointments. GET /contacts/ — List contacts GET /contacts/business/:businessId — List or filter by business. contacts.write — Permission to write contact data POST /contacts/ — Create contact PUT /contacts/:contactId — Update contact DELETE /contacts/:contactId — Delete contact POST /contacts/:contactId/tasks — Create task for contact PUT /contacts/:contactId/tasks/:taskId — Update task PUT /contacts/:contactId/tasks/:taskId/completed — Mark task complete DELETE /contacts/:contactId/tasks/:taskId — Delete task POST /contacts/:contactId/tags — Add tags to contact
Trigger: When a contact is created or updated in GHL via the Contacts API
Actions: Read contact data, map to Facebook Conversions event schema, and push via POST to the App’s conversion endpoint.
METHOD_PATH: GET /contacts/:contactId
Key Fields: id, email, firstName, lastName, lastUpdated
Trigger: Contact tag added or updated in GHL
Actions: Retrieve contact and tags, emit an audience event for Facebook Conversions
METHOD_PATH: GET /contacts/:contactId
Key Fields: contactId, businessId, tags
Trigger: Conversion occurs in Facebook Conversions App
Actions: Send a real-time event payload to the conversions endpoint
METHOD_PATH: POST /contacts/:contactId/conversions
Key Fields: contactId, eventType, timestamp, value
No‑code automation: set up flows without writing a line of code
Real-time data sync to optimize ad spend and attribution
Unified CRM and ads data for clearer reporting and growth
Elements include Contacts, Endpoints, Authentication, Triggers, Actions, and Data Mapping that enable smooth data flow between GHL and the Facebook Conversions App.
A person in your system with identifying fields like email or phone.
A real‑time HTTP callback that notifies your app when an event happens.
A URL path that performs an action in the API (GET, POST, PUT, DELETE).
A standard for secure delegated access between apps without sharing passwords.
Automatically group contacts into audience segments as they engage, enabling targeted ads via Facebook Conversions.
Push conversion events to Facebook in real time to improve bidding and attribution accuracy.
Enrich contact data with notes and tasks before sending conversion data to improve context.
Obtain credentials and run a test request to confirm permissions are correct.
Map contact fields to Facebook Conversions events and set up triggers and filters.
Run end-to-end tests, then enable dashboards to monitor health and performance.
You can trigger conversions based on contact activity captured in Contacts API, and push events to Facebook Conversions App for attribution. This setup eliminates manual exports and keeps ads in sync with CRM data. It’s ideal for mid-funnel offline conversions too.
Typical endpoints include GET /contacts/:contactId to retrieve profile data, POST /contacts/ to create or update records, and POST /contacts/:contactId/conversions to send conversion events. Mapping fields such as email and event timestamp ensures accurate attribution.
Data is transmitted using secure HTTPS with OAuth tokens and scoped permissions. You control who has access, and you can audit API calls. Regular token rotation and least privilege practices reduce risk.
No deep coding is required for most use cases. You can leverage built-in actions, triggers, and mapping templates, or use low-code automation to connect endpoints. For advanced scenarios, a developer can customize mappings and error handling.
Webhooks provide near real-time delivery, typically within seconds. Polling can be used as a fallback if real-time delivery isn’t possible.
Yes. Custom fields can be mapped to Facebook Conversions events or audience attributes, giving you richer attribution and segmentation.
Monitor integration health via the app dashboards, audit logs, and alerting, and review endpoint response times and failure rates to optimize performance.
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Complete Operations Catalog - 126 Actions & Triggers
