How to connect Facebook Lead Ads to Contacts API

Sync Facebook Lead Ads data with Contacts API to automate your lead-to-contact workflows.

How to connect Facebook Lead Ads with Contacts API

This guide walks you through authenticating and linking Facebook Lead Ads with the Contacts API, mapping lead fields to contact fields, and using the available endpoints to create, update, and manage contacts, tasks, and notes without writing code.

Authentication for Contacts API

Authenticate the Contacts API connection using OAuth tokens with the required scope: contacts.readonly. Store tokens securely and rotate them regularly.

Authentication for Facebook Lead Ads

Authorize Facebook Lead Ads to access your lead data via the Facebook Graph API, ensuring your access token is valid and includes leads_read permission.

Key Endpoints in the Contacts API

GET /contacts/:contactId; GET /contacts/:contactId/tasks; GET /contacts/:contactId/tasks/:taskId; GET /contacts/:contactId/notes; GET /contacts/:contactId/notes/:id; GET /contacts/:contactId/appointments; GET /contacts/; GET /contacts/business/:businessId; contacts.write; POST /contacts/; PUT /contacts/:contactId; DELETE /contacts/:contactId; POST /contacts/:contactId/tasks; PUT /contacts/:contactId/tasks/:taskId; PUT /contacts/:contactId/tasks/:taskId/completed; DELETE /contacts/:contactId/tasks/:taskId; POST /contacts/:contactId/tags

Top 3 Connection Scenarios: Facebook Lead Ads + Contacts API

1) Create or Update Contact When a Lead is Captured

Trigger: New lead submission in Facebook Lead Ads

Actions: Create or update a contact in Contacts API, map lead fields to contact fields, and optionally create a follow-up task or note.

POST /contacts/

name, email, phone, lead_source

Top 3 Connection Scenarios: Facebook Lead Ads + Contacts API

2) Update an Existing Contact on Follow-Up

Trigger: Lead update or status change

Actions: Find by email, update contact fields, and attach a note with lead details.

PUT /contacts/:contactId

contactId, email

Top 3 Connection Scenarios: Facebook Lead Ads + Contacts API

3) Create Tasks from New Leads

Trigger: Lead captured in Facebook Lead Ads

Actions: Create a task on the contact with next steps and follow-up actions.

POST /contacts/:contactId/tasks

contactId, task_title

No-code benefits of this integration

No coding required to connect Facebook Lead Ads to Contacts API.

Automate lead capture, routing, and follow-ups without manual data entry.

Centralized data and actions from a single platform for faster wins.

Key Terms & Glossary

This section defines the core elements: endpoints, triggers, actions, and data mappings used to automate lead-to-contact workflows.

API Endpoint

A defined URL and HTTP method that performs a specific operation in an API, such as retrieving a contact or creating a task.

Lead

A potential customer captured from Facebook Lead Ads.

Contact

A person in your system with associated data like name, email, and phone.

Workflow

A series of automated steps triggered by an event to move data and take actions.

People also Search for:

Creative ideas for connecting Facebook Lead Ads to Contacts API

Idea 1: Lead Capture to CRM Nurture

Set up a nurture sequence that automatically tags new contacts and creates a follow-up task based on lead interest.

Idea 2: Lead Source Analytics

Build a dashboard that correlates Facebook campaigns with contact outcomes via API data.

Idea 3: Automated Qualification

Auto-tag and score leads based on captured data to route to the right sales path.

3 Steps to Connect Facebook Lead Ads with Contacts API

Step 1: Authorize and Connect

Initiate the OAuth flow to authorize Facebook Lead Ads and obtain a valid access token for Contacts API access.

Step 2: Map Fields

Map Facebook lead fields (name, email, phone) toContacts API fields to ensure accurate syncing.

Step 3: Test & Automate

Run test leads to verify contact creation, task/note creation, and automate ongoing syncing.

Frequently Asked Questions

What data is synced between Facebook Lead Ads and the Contacts API?

Facebook Lead Ads data such as name, email, and phone can be created or updated as Contacts in Contacts API. The data mapping lets you align fields to ensure the right information is stored for each contact. The integration supports attaching notes and tasks to help with follow-up. You can configure logging and webhook alerts to monitor syncing health and quickly detect any mismatches.

Commonly used endpoints include POST /contacts/ to create a contact, GET /contacts/:contactId to retrieve details, and PUT /contacts/:contactId to update a contact. For follow-ups, you can use POST /contacts/:contactId/tasks and POST /contacts/:contactId/notes to attach tasks and notes to the contact record.

If an error occurs, review the API response codes and messages, verify token validity and scope, and check field mappings for correctness. Implement retry logic and ensure rate limits are respected. Enable detailed logging and alerting to surface issues quickly and provide context for troubleshooting.

Data syncing can occur in real-time on lead events or batch-processed at defined intervals, depending on configuration. For critical workflows, prefer event-driven syncing with webhook prompts to minimize latency and improve accuracy.

Yes. Field mappings are customizable to fit your schema. Align data types (string, date, email) and enforce validation rules to maintain data quality. Always test mappings with sample leads to ensure accuracy before going live.

No heavy coding is required if you use the built-in connectors and endpoints described. Advanced scenarios can be implemented with minimal scripting or using middleware if needed, but the core flow works with no-code configurations.

Test in a sandbox or with test leads to verify contact creation, task assignment, and notes are correctly populated. Review logs, inspect fields, and confirm that data maps to the intended contact records before enabling live runs.

New Server SALE!

Due to high volume, we will be upgrading our server soon!

Prices Go UP in:

Days
Hours
Minutes
Seconds

Monthly Access

Full Endpoint Access
$ 49
99
Monthly
  • All GHL API Endpoints
  • Premium Support
  • Continuous Updates
  • Unlimited Usage*
  • Instant Access
  • Full Private Zap Access
  • No Need to Purchase Premium Zap
  • 250+ More Endpoints than HLProTools
Popular

Annual Access

Full Endpoint Access
$ 37
49
Billed Annually
  • All GHL API Endpoints
  • Premium Support
  • Continuous Updates
  • Unlimited Usage*
  • Instant Access
  • Full Private Zap Access
  • No Need to Purchase Premium Zap
  • 250+ More Endpoints than HLProTools
Save 25%

Lifetime

Full Endpoint Access
$ 999
99
One-time Fee
  • All GHL API Endpoints
  • Premium Support
  • Continuous Updates
  • Unlimited Usage*
  • Instant Access
  • Full Private Zap Access
  • No Need to Purchase Premium Zap
  • 250+ More Endpoints than HLProTools
Best Value

🚀 GoHighLevel Integration

Complete Operations Catalog - 126 Actions & Triggers

126
Total Operations
55
Polling Triggers
71
Actions
14
Categories
👥

Contacts

10 Triggers 18 Actions
Trigger
Get Contact
Retrieve a specific contact by ID
Trigger
Search Contacts
Advanced search with filters
Trigger
Get Contacts by Business
Retrieve contacts linked to a business
Trigger
Get Duplicate Contact
Check for duplicate contacts
Trigger
Get Contact Appointments
List all appointments for a contact
Trigger
Get Contact Tasks
Retrieve all tasks for a contact
Trigger
Get Contact Task by ID
Get specific task details
Trigger
Get Contact Notes
List all notes for a contact
Trigger
Get Contact Note by ID
Retrieve specific note details
Trigger
List Contacts (Deprecated)
Legacy contact listing method
Action
Create Contact
Add a new contact to the system
Action
Update Contact
Modify existing contact information
Action
Find Contact
Search by email, phone, or ID
Action
Delete Contact
Remove a contact permanently
Action
Upsert Contact
Create or update contact automatically
Action
Add Tags to Contact
Tag contacts for organization
Action
Remove Tags from Contact
Remove specific tags
Action
Bulk Update Contact Tags
Add or remove multiple tags at once
Action
Create Contact Task
Add a new task for a contact
Action
Update Contact Task
Modify existing task details
Action
Complete Contact Task
Mark task as complete
Action
Delete Contact Task
Remove a task permanently
Action
Create Contact Note
Add notes to contact records
Action
Update Contact Note
Edit existing notes
Action
Delete Contact Note
Remove notes from contacts
Action
Add Contact to Campaign
Enroll contact in campaign
Action
Remove from Campaign
Remove contact from specific campaign
Action
Remove from All Campaigns
Unenroll from all campaigns
📅

Calendars & Appointments

13 Triggers 21 Actions
Trigger
List Calendar Groups
Get all calendar groups
Trigger
List Calendars
Retrieve all calendars
Trigger
Get Calendar by ID
Get specific calendar details
Trigger
Get Free Slots
Check calendar availability
Trigger
List Calendar Events
Get all scheduled events
Trigger
List Blocked Slots
View unavailable time slots
Trigger
Get Appointment
Retrieve appointment details
Trigger
List Appointment Notes
Get notes for appointments
Trigger
List Calendar Notifications
View notification settings
Trigger
Get Calendar Notification
Get specific notification
Trigger
List Calendar Resources
View rooms and equipment
Trigger
Get Calendar Resource
Get specific resource details
Action
Create Calendar Group
Set up new calendar group
Action
Update Calendar Group
Modify calendar group settings
Action
Update Group Status
Enable or disable calendar group
Action
Delete Calendar Group
Remove calendar group
Action
Validate Group Slug
Check if slug is available
Action
Create Calendar
Add new calendar
Action
Update Calendar
Modify calendar settings
Action
Delete Calendar
Remove calendar permanently
Action
Create Appointment
Book new appointment
Action
Update Appointment
Modify appointment details
Action
Delete Event
Cancel and remove event
Action
Create Block Slot
Block time on calendar
Action
Update Block Slot
Modify blocked time
Action
Create Appointment Note
Add notes to appointments
Action
Update Appointment Note
Edit appointment notes
Action
Delete Appointment Note
Remove appointment notes
Action
Create Calendar Notification
Set up reminders
Action
Update Notification
Modify notification settings
Action
Delete Notification
Remove notification
Action
Create Calendar Resource
Add room or equipment
Action
Update Calendar Resource
Modify resource details
Action
Delete Calendar Resource
Remove resource
💼

Opportunities

3 Triggers 7 Actions
Trigger
Search Opportunities
Find opportunities with filters
Trigger
Get Opportunity
Retrieve specific opportunity
Trigger
List Pipelines
View all opportunity pipelines
Action
Create Opportunity
Add new sales opportunity
Action
Update Opportunity
Modify opportunity details
Action
Delete Opportunity
Remove opportunity
Action
Update Opportunity Status
Change status (open, won, lost)
Action
Upsert Opportunity
Create or update opportunity
Action
Add Followers
Assign team members to follow
Action
Remove Followers
Unassign followers
👤

Users

4 Triggers 3 Actions
Trigger
Search Users
Find users with filters
Trigger
Filter Users by Email
Search users by email address
Trigger
Get User
Retrieve user details
Trigger
List Users by Location
Get users in specific location
Action
Create User
Add new user to system
Action
Update User
Modify user information
Action
Delete User
Remove user from system
💬

Conversations & Messages

8 Triggers 2 Actions
Trigger
Search Conversations
Find conversations by filters
Trigger
Get Conversation
Retrieve conversation details
Trigger
Get Email by ID
Retrieve specific email
Trigger
Get Message by ID
Get specific message details
Trigger
Get Messages by Conversation
List all conversation messages
Trigger
Get Message Recording
Retrieve voice recording
Trigger
Get Message Transcription
Get transcribed message text
Trigger
Download Transcription
Download transcription file
Action
Update Message Status
Change message read/unread status
Action
Agent Typing Indicator
Show typing indicator in chat
🏢

Businesses

2 Triggers 3 Actions
Trigger
Get Business
Retrieve business details
Trigger
List Businesses by Location
Get all businesses in location
Action
Create Business
Add new business
Action
Update Business
Modify business details
Action
Delete Business
Remove business
🔄

Workflows & Campaigns

3 Triggers 5 Actions
Trigger
List Workflows
Get all workflows
Trigger
List Snapshots
View available snapshots
Trigger
List Campaigns
Get all campaigns
Action
Add Contact to Workflow
Enroll in workflow automation
Action
Remove from Workflow
Unenroll from workflow
Action
Add Contact Followers
Assign followers to contact
Action
Remove Contact Followers
Unassign followers
Action
Bulk Business Update
Add/remove contacts from business
⚙️

Other Operations

20 Triggers 8 Actions
Trigger
List Locations
Get all locations
Trigger
List Custom Fields
View custom field definitions
Trigger
Get Company
Retrieve company information
Trigger
Find Associations
Search associations
Trigger
Get Association
Retrieve association details
Trigger
Get Association Key
Get key by name
Trigger
Get Association by Keys
Find by object keys
Trigger
Get Relations by Record
List record relations
Trigger
Check Blog URL Slug
Verify slug availability
Trigger
Get Blog Authors
List blog authors
Trigger
Get Blog Categories
List blog categories
Trigger
Get Blog Posts
List posts by blog
Trigger
Get Blogs by Location
List location blogs
Action
Find Location by ID
Retrieve location details
Action
Create Location
Add new location
Action
Create Association
Link related records
Action
Update Association
Modify association
Action
Delete Association
Remove association
Action
Create Relation
Establish record relation
Action
Delete Relation
Remove record relation
Action
Create Blog Post
Publish new blog post
Action
Update Blog Post
Edit blog post

✨ Key Capabilities

📊 Contact Management

  • 10 custom field slots per contact
  • Advanced search with filters
  • Duplicate detection
  • Tag management (bulk operations)
  • Full task and note management
  • Campaign & workflow enrollment

📅 Calendar Features

  • Calendar groups with slugs
  • Multiple calendar types
  • Free slot checking
  • Appointment booking system
  • Blocked slots management
  • Room & equipment resources

💼 Sales Pipeline

  • Multi-pipeline support
  • Stage management
  • Status tracking (won, lost, etc)
  • Monetary value tracking
  • User assignment
  • Follower management

🔄 Automation Ready

  • Workflow automation support
  • Campaign management
  • Polling triggers (1-15 min)
  • Real-time conversations
  • Bulk operations
  • Upsert capabilities
Browse Our App Connections

Legal Services

Our Services

Business API
Business API
Calendars API
Calendars API
Contacts API
Contacts API
Conversations API
Conversations API