How to connect Zapier App Connector to Conversations API

Conversations API x Zapier App Connector: Automate ActiveCampaign Postmark workflows without code

Step-by-step guide to linking Conversations API with the Zapier App Connector

This integration guide shows how to connect the Conversations API from GHL to the Zapier App Connector to automate ActiveCampaign Postmark tasks. You will authorize access, select endpoints, and configure triggers and actions without writing code.

Authorization for Conversations API

To authorize, use your GHL API key with the Conversations API scope conversations.readonly. This enables Zapier App Connector to read conversations and related data securely.

Authorization for Zapier App Connector

In Zapier App Connector, complete the OAuth 2.0 flow or API key setup to securely access your GHL resources and protect customer data.

Conversations API Endpoints Overview

GET /conversations/:conversationsId; GET /conversations/search; conversations.write; POST /conversations/; PUT /conversations/:conversationsId; DELETE /conversations/:conversationsId; conversations/message.readonly; GET conversations/messages/:messageId/locations/:locationId/recording; GET conversations/locations/:locationId/messages/:messageId/transcription; GET conversations/locations/:locationId/messages/:messageId/transcription/download; conversations/message.write; POST /conversations/messages; POST /conversations/messages/inbound; POST /conversations/messages/upload; PUT /conversations/messages/:messageId/status; DELETE /conversations/messages/:messageId/schedule; DELETE /conversations/messages/email/:emailMessageId/schedule

Top 3 connection patterns for Conversations API with Zapier App Connector

1) Real-time conversation lookup

Trigger on new or updated conversations by polling GET endpoints or searching for changes with GET /conversations/:conversationsId and GET /conversations/search.

Actions include creating, updating or deleting conversations via POST, PUT and DELETE endpoints to sync data with ActiveCampaign Postmark.

GET /conversations/:conversationsId; GET /conversations/search

Key fields include conversationsId, searchQuery, status, lastUpdated

Top 3 connection patterns for Conversations API with Zapier App Connector

2) Message-centric workflows

Trigger workflows when new messages arrive or when messages are inbound or uploaded.

Actions use endpoints for messaging to post, update status, or schedule deletions of messages.

POST /conversations/messages; POST /conversations/messages/inbound; POST /conversations/messages/upload; PUT /conversations/messages/:messageId/status; DELETE /conversations/messages/:messageId/schedule; DELETE /conversations/messages/email/:emailMessageId/schedule

Key fields: messageId, emailMessageId, status, locationId, recording

Top 3 connection patterns for Conversations API with Zapier App Connector

3) Endpoint-focused automation blocks

Trigger using a combination of endpoint calls to fetch conversations, messages and transcriptions.

GET /conversations/:conversationsId; POST /conversations/; GET /conversations/messages/:messageId/transcription; GET /conversations/messages/:messageId/transcription/download; GET /conversations/messages/:messageId/locations/:locationId/recording

Fields: conversationsId, messageId, locationId, transcription, recording

No-code benefits of connecting Conversations API with Zapier App Connector

Automate repetitive message tasks without writing code, saving time and reducing human error.

Access live conversation data to trigger personalized ActiveCampaign Postmark campaigns.

Scale support and engagement through scheduled messages and automated follow-ups.

Key terms and glossary

A quick glossary of terms used in this guide to help you design robust no-code automations.

GHL API

The GHL API is the interface that lets you read and manage conversations, messages, contacts and more from your GHL account.

Endpoint

An endpoint is a specific API path and HTTP method used to perform a defined operation.

Trigger

An event that starts an automation or workflow in your integration.

Automation

A sequence of actions that runs automatically in response to a trigger.

People also Search for:

Creative ideas for connecting Conversations API with Zapier App Connector

Idea 1: Auto-tag conversations on inbound messages

Tag conversations automatically in GHL based on inbound content and route to the right ActiveCampaign Postmark workflows.

Idea 2: Post a summary of conversations to a slack channel or email

Push concise conversation summaries into your team channels to accelerate response times.

Idea 3: Transcription-driven follow-ups

Use transcription data to tailor follow-up messages in ActiveCampaign Postmark workflows.

Three simple steps to connect Conversations API with Zapier App Connector

Step 1: Authorize and select the API in Zapier

Authenticate and choose Conversations API in the App Connector to grant access to your GHL data.

Step 2: Configure triggers and actions

Set up triggers from GET and POST endpoints and map data to ActiveCampaign Postmark actions.

Step 3: Test, deploy and monitor

Run tests to verify data flow, then deploy and monitor the automation.

Frequently Asked Questions

What is the Conversations API and what can I automate?

The Conversations API exposes endpoints to read, create, update and delete conversations and messages within your GHL account. You can build no-code automations in Zapier App Connector to respond to events in real time. This enables quick setup and predictable data flows across systems.

Yes. The integration is designed for no-code use with Zapier App Connector, though advanced users can customize mappings. You can leverage prebuilt triggers and actions to automate workflows.

For quick automations start with GET /conversations/:conversationsId and GET /conversations/search to fetch data. Use POST /conversations/messages to send messages and POST /conversations/messages/inbound for inbound messages.

Inbound messages and transcripts are accessed via endpoints for messages and transcription. Use transcription endpoints to fetch text, and the recording endpoint to access call recordings where available.

Data is secured through API authentication and standard web security practices. Zapier App Connector tokens are scoped and rotated to minimize risk.

Yes. You can update conversation details with PUT /conversations/:conversationsId and schedule or delete messages with the respective endpoints. Deletion should be used with care.

Test the connection in Zapier by running a small workflow, then monitor logs and run live tests to confirm data flow and timing.

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🚀 GoHighLevel Integration

Complete Operations Catalog - 126 Actions & Triggers

126
Total Operations
55
Polling Triggers
71
Actions
14
Categories
👥

Contacts

10 Triggers 18 Actions
Trigger
Get Contact
Retrieve a specific contact by ID
Trigger
Search Contacts
Advanced search with filters
Trigger
Get Contacts by Business
Retrieve contacts linked to a business
Trigger
Get Duplicate Contact
Check for duplicate contacts
Trigger
Get Contact Appointments
List all appointments for a contact
Trigger
Get Contact Tasks
Retrieve all tasks for a contact
Trigger
Get Contact Task by ID
Get specific task details
Trigger
Get Contact Notes
List all notes for a contact
Trigger
Get Contact Note by ID
Retrieve specific note details
Trigger
List Contacts (Deprecated)
Legacy contact listing method
Action
Create Contact
Add a new contact to the system
Action
Update Contact
Modify existing contact information
Action
Find Contact
Search by email, phone, or ID
Action
Delete Contact
Remove a contact permanently
Action
Upsert Contact
Create or update contact automatically
Action
Add Tags to Contact
Tag contacts for organization
Action
Remove Tags from Contact
Remove specific tags
Action
Bulk Update Contact Tags
Add or remove multiple tags at once
Action
Create Contact Task
Add a new task for a contact
Action
Update Contact Task
Modify existing task details
Action
Complete Contact Task
Mark task as complete
Action
Delete Contact Task
Remove a task permanently
Action
Create Contact Note
Add notes to contact records
Action
Update Contact Note
Edit existing notes
Action
Delete Contact Note
Remove notes from contacts
Action
Add Contact to Campaign
Enroll contact in campaign
Action
Remove from Campaign
Remove contact from specific campaign
Action
Remove from All Campaigns
Unenroll from all campaigns
📅

Calendars & Appointments

13 Triggers 21 Actions
Trigger
List Calendar Groups
Get all calendar groups
Trigger
List Calendars
Retrieve all calendars
Trigger
Get Calendar by ID
Get specific calendar details
Trigger
Get Free Slots
Check calendar availability
Trigger
List Calendar Events
Get all scheduled events
Trigger
List Blocked Slots
View unavailable time slots
Trigger
Get Appointment
Retrieve appointment details
Trigger
List Appointment Notes
Get notes for appointments
Trigger
List Calendar Notifications
View notification settings
Trigger
Get Calendar Notification
Get specific notification
Trigger
List Calendar Resources
View rooms and equipment
Trigger
Get Calendar Resource
Get specific resource details
Action
Create Calendar Group
Set up new calendar group
Action
Update Calendar Group
Modify calendar group settings
Action
Update Group Status
Enable or disable calendar group
Action
Delete Calendar Group
Remove calendar group
Action
Validate Group Slug
Check if slug is available
Action
Create Calendar
Add new calendar
Action
Update Calendar
Modify calendar settings
Action
Delete Calendar
Remove calendar permanently
Action
Create Appointment
Book new appointment
Action
Update Appointment
Modify appointment details
Action
Delete Event
Cancel and remove event
Action
Create Block Slot
Block time on calendar
Action
Update Block Slot
Modify blocked time
Action
Create Appointment Note
Add notes to appointments
Action
Update Appointment Note
Edit appointment notes
Action
Delete Appointment Note
Remove appointment notes
Action
Create Calendar Notification
Set up reminders
Action
Update Notification
Modify notification settings
Action
Delete Notification
Remove notification
Action
Create Calendar Resource
Add room or equipment
Action
Update Calendar Resource
Modify resource details
Action
Delete Calendar Resource
Remove resource
💼

Opportunities

3 Triggers 7 Actions
Trigger
Search Opportunities
Find opportunities with filters
Trigger
Get Opportunity
Retrieve specific opportunity
Trigger
List Pipelines
View all opportunity pipelines
Action
Create Opportunity
Add new sales opportunity
Action
Update Opportunity
Modify opportunity details
Action
Delete Opportunity
Remove opportunity
Action
Update Opportunity Status
Change status (open, won, lost)
Action
Upsert Opportunity
Create or update opportunity
Action
Add Followers
Assign team members to follow
Action
Remove Followers
Unassign followers
👤

Users

4 Triggers 3 Actions
Trigger
Search Users
Find users with filters
Trigger
Filter Users by Email
Search users by email address
Trigger
Get User
Retrieve user details
Trigger
List Users by Location
Get users in specific location
Action
Create User
Add new user to system
Action
Update User
Modify user information
Action
Delete User
Remove user from system
💬

Conversations & Messages

8 Triggers 2 Actions
Trigger
Search Conversations
Find conversations by filters
Trigger
Get Conversation
Retrieve conversation details
Trigger
Get Email by ID
Retrieve specific email
Trigger
Get Message by ID
Get specific message details
Trigger
Get Messages by Conversation
List all conversation messages
Trigger
Get Message Recording
Retrieve voice recording
Trigger
Get Message Transcription
Get transcribed message text
Trigger
Download Transcription
Download transcription file
Action
Update Message Status
Change message read/unread status
Action
Agent Typing Indicator
Show typing indicator in chat
🏢

Businesses

2 Triggers 3 Actions
Trigger
Get Business
Retrieve business details
Trigger
List Businesses by Location
Get all businesses in location
Action
Create Business
Add new business
Action
Update Business
Modify business details
Action
Delete Business
Remove business
🔄

Workflows & Campaigns

3 Triggers 5 Actions
Trigger
List Workflows
Get all workflows
Trigger
List Snapshots
View available snapshots
Trigger
List Campaigns
Get all campaigns
Action
Add Contact to Workflow
Enroll in workflow automation
Action
Remove from Workflow
Unenroll from workflow
Action
Add Contact Followers
Assign followers to contact
Action
Remove Contact Followers
Unassign followers
Action
Bulk Business Update
Add/remove contacts from business
⚙️

Other Operations

20 Triggers 8 Actions
Trigger
List Locations
Get all locations
Trigger
List Custom Fields
View custom field definitions
Trigger
Get Company
Retrieve company information
Trigger
Find Associations
Search associations
Trigger
Get Association
Retrieve association details
Trigger
Get Association Key
Get key by name
Trigger
Get Association by Keys
Find by object keys
Trigger
Get Relations by Record
List record relations
Trigger
Check Blog URL Slug
Verify slug availability
Trigger
Get Blog Authors
List blog authors
Trigger
Get Blog Categories
List blog categories
Trigger
Get Blog Posts
List posts by blog
Trigger
Get Blogs by Location
List location blogs
Action
Find Location by ID
Retrieve location details
Action
Create Location
Add new location
Action
Create Association
Link related records
Action
Update Association
Modify association
Action
Delete Association
Remove association
Action
Create Relation
Establish record relation
Action
Delete Relation
Remove record relation
Action
Create Blog Post
Publish new blog post
Action
Update Blog Post
Edit blog post

✨ Key Capabilities

📊 Contact Management

  • 10 custom field slots per contact
  • Advanced search with filters
  • Duplicate detection
  • Tag management (bulk operations)
  • Full task and note management
  • Campaign & workflow enrollment

📅 Calendar Features

  • Calendar groups with slugs
  • Multiple calendar types
  • Free slot checking
  • Appointment booking system
  • Blocked slots management
  • Room & equipment resources

💼 Sales Pipeline

  • Multi-pipeline support
  • Stage management
  • Status tracking (won, lost, etc)
  • Monetary value tracking
  • User assignment
  • Follower management

🔄 Automation Ready

  • Workflow automation support
  • Campaign management
  • Polling triggers (1-15 min)
  • Real-time conversations
  • Bulk operations
  • Upsert capabilities
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