Use OAuth 2.0 or API key-based authentication as supported by ActiveDEMAND. Store credentials securely in Zapier’s connection settings and rotate keys regularly.
Connect the Zapier App Connector to ActiveDEMAND by creating a secure connection in Zapier, selecting the ActiveDEMAND API, and granting the requested scopes.
The integration leverages multiple ActiveDEMAND endpoints to pull and push data. This guide highlights common endpoints such as creating/updating leads, retrieving contact details, and syncing campaigns. Refer to the official endpoint docs for complete details and rate limits.
Trigger events in ActiveDEMAND (for example, a new or updated lead) to immediately start a Zapier workflow and push data to connected apps.
Actions include creating or updating records in ActiveDEMAND or kicking off downstream automations in your CRM or marketing platforms.
Example method paths: POST /api/v1/leads, GET /api/v1/contacts/{id}, PATCH /api/v1/campaigns/{id}
Key fields: id, email, status, last_updated
Schedule batch syncs to run during off-peak hours, aggregating changes before updating systems.
Batch actions include bulk upserts, field mapping, and conflict resolution strategies.
POST /api/v1/batch/update, POST /api/v1/batch/create
Key fields: batch_id, records, status
Regularly enrich ActiveDEMAND contacts with data from connected apps to keep records current.
Actions: append data, update fields, trigger alerts when enrichment completes.
GET /api/v1/contacts/{id}/enrichment, POST /api/v1/contacts/enrich
Key fields: contact_id, enrichment_status
Create powerful automations without writing code.
Move data between ActiveDEMAND and your tools in minutes, not days.
Maintain a single source of truth with centralized data sync.
This glossary defines the core terms and processes used throughout the ActiveDEMAND + Zapier App Connector integration.
Application Programming Interface: a set of rules that enables software components to communicate with each other.
OAuth 2.0 is a standard for authorizing access to resources without sharing passwords, used to authenticate connections between apps.
A specific URL path in an API that performs a defined action (e.g., retrieving a contact or creating a lead).
The data sent in a request or received in a response, typically structured as JSON.
Automatically create or update campaigns in ActiveDEMAND when a new lead enters Zapier workflows.
Trigger follow-up sequences based on lead status changes to re-engage prospects.
Schedule periodic enrichment of ActiveDEMAND contacts from connected apps for cleaner data.
Obtain API credentials for ActiveDEMAND and authorize the Zapier App Connector.
Set up triggers and actions for your workflows using endpoints.
Run tests, monitor for errors, and deploy to live automation.
You do not need to code to connect ActiveDEMAND with the Zapier App Connector. The connector provides a visual builder and pre-built actions that map to ActiveDEMAND endpoints. With clear field mapping, you can set up triggers and actions in minutes. If you’re new to API authentication, start with the app connector’s guided setup and test in a sandbox environment before going live.
The integration supports a core set of ActiveDEMAND endpoints crucial for CRM and marketing workflows, including leads, contacts, campaigns, and enrichment. The exact list can vary by plan and endpoint availability. Always consult the latest endpoint documentation in the ActiveDEMAND API reference for compatibility and rate limits. You can selectively enable or disable endpoints to fit your automation needs and ensure secure, least-privilege access.
Data synchronization is handled through mapped triggers and batch processes. Triggers push changes in real time, while batch syncs consolidate updates during scheduled windows. Conflict resolution rules help maintain data integrity when records diverge. Expect near real-time updates for critical fields and periodic refreshes for non-critical attributes.
The API and App Connector support OAuth 2.0 and API key-based authentication, depending on your security requirements. For App Connector connections, Zapier can manage tokens securely and rotate credentials as needed. For the ActiveDEMAND API, follow the provider’s recommended auth flow and store credentials safely in your connection settings. Always use the principle of least privilege and limit scopes to what your workflows require.
Yes. You can use Zapier’s test mode and sample data to simulate your workflows before deploying to production. This helps catch mapping and logic issues without affecting live data. During testing, monitor logs and run diagnostics to verify triggers fire correctly and that actions produce the expected results.
Rate limits are handled by Zapier retries and exponential backoff. If you hit a limit, your workflow will pause and retry according to the configured policy. Implement robust error handling and consider batching to reduce the number of API calls. For large-scale migrations, spread the workload over time and use batch endpoints where available.
Endpoint documentation is available in the ActiveDEMAND API reference and the Zapier app integration guide. Terms typically cover authentication, rate limits, field mappings, and payload formats. If you need clarifications, consult the support resources or request developer access for in-depth details.
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