Forms API uses a token-based approach. Use your API key or OAuth token to establish a secure connection from Zapier.
In Zapier, configure the connection by selecting the supported authentication type (API Key or OAuth) and securely storing credentials.
Key endpoints include: GET /forms/ (list forms) and GET /forms/submissions (retrieve submissions). Additional endpoints may be mapped as needed in the integration guide.
Trigger: New form submission in Forms API
Actions: Create or update a contact in ActiveDEMAND; append form data to contact notes
GET /forms/submissions
submission_id, form_id, submitted_at, fields
Trigger: New submission ready for campaign routing
Actions: Create/update contact, apply campaign tags in ActiveDEMAND
GET /forms/submissions
submission_id, form_id, fields
Trigger: New field response for a form
Actions: Update ActiveDEMAND lead custom fields with mapped form data
GET /forms/submissions
submission_id, fields.custom1, fields.custom2
Automate data flow without writing code, using visual workflow builders.
Centralize form data in ActiveDEMAND and trigger campaigns and workflows automatically.
Easier maintenance and faster deployment with drag-and-drop configuration.
This section defines API endpoints, authentication methods, triggers, actions, and data mapping that power the integration.
A URL you call to perform a specific operation in an API.
The method used to verify identity and authorize access to the API (e.g., API keys, OAuth tokens).
A URL that receives event data pushed from an API when something happens.
Aligning fields between Forms API and ActiveDEMAND to ensure accurate data transfer.
Automatically create or update lead records in ActiveDEMAND whenever a form submission is received via the Forms API and Zapier App Connector.
Use form fields to assign campaign tags and route data to the appropriate campaigns in ActiveDEMAND.
Maintain an automatic log of form data movements for auditing and performance reporting.
Create and authorize the connection between Forms API and Zapier App Connector.
Map form fields to ActiveDEMAND fields and select the endpoints to sync.
Run tests to verify data flow, then enable the automation for production.
No coding is required to set this up. Use the Zapier App Connector to create a visual workflow that connects Forms API to ActiveDEMAND. Drag, drop, and configure triggers and actions without touching code. If you’re new to Zapier, start with a simple trigger that creates a contact in ActiveDEMAND when a new form is submitted, then gradually add fields and conditions.
Forms submissions contain core fields such as form_id, submission_id, submitted_at, and field values. These can be mapped to standard or custom fields in ActiveDEMAND. Sensitive data should be handled according to your security policies, and you can choose which fields to sync.
Yes. You can map to ActiveDEMAND custom fields by referencing the corresponding form fields in the data mapping step. This allows you to enrich your ActiveDEMAND records with form-specific data for better segmentation and reporting.
Connections use token-based authentication (API keys or OAuth). Zapier stores credentials securely, and you can rotate keys or tokens from your connected accounts. All data transfer occurs over HTTPS to protect in transit data.
For a basic sync, you typically need GET /forms/submissions to pull new submissions and a single create/update action in ActiveDEMAND. Expand to additional endpoints as your workflow grows (e.g., retrieving form lists with GET /forms/).
Testing can be done with Zapier’s test feature. Run a test submission through the trigger to verify that data maps correctly to ActiveDEMAND and that the lead is created or updated as expected. Monitor task history and error messages for troubleshooting.
API rate limits depend on your Forms API and ActiveDEMAND plans. Check the official docs or your account’s rate limit headers in real time during testing to avoid hitting limits during production runs.
Due to high volume, we will be upgrading our server soon!
Complete Operations Catalog - 126 Actions & Triggers
