To connect Act-On with Funnels API, start by creating API credentials and granting the required scopes (funnels/redirect.readonly, funnels/page.readonly).
Permit Act-On to access Funnels API resources and receive event data via secure tokens.
Common endpoints for connecting Funnels API to Act-On include: GET /funnels/lookup/redirect/list, POST /funnels/lookup/redirect, POST /funnels/lookup/redirect (create), GET /funnels/page, GET /funnels/page/count, GET /funnels/pagecount.readonly, GET /funnels/funnel/list. Use additional endpoints as needed for redirects, funnel details, and media management. (API Endpoint13-17 are not defined in this example but can be added as your workflow requires.)
Trigger: a funnel redirect is created or updated in Funnels API to keep Act-On campaigns in sync.
Actions: create or update redirect records, push events to Act-On, and log changes for audit trails.
Method Path: GET /funnels/lookup/redirect/list, POST /funnels/lookup/redirect, PATCH /funnels/lookup/redirect/:id, DELETE /funnels/lookup/redirect/:id.
Key Fields: redirectId, funnelId, destinationUrl, redirectType.
Trigger: funnel page views or page metadata changes update Act-On analytics in real time.
Method Path: GET /funnels/page, GET /funnels/page/count, GET /funnels/pagecount.readonly.
Key Fields: pageId, pageName, views, uniqueViews.
Trigger: new or updated funnels or funnel lists notify Act-On workflows.
Method Path: GET /funnels/funnel/list, GET /funnels/funnel/:id.
Key Fields: funnelId, funnelName, status.
No-code integrations let marketers connect Funnels API to Act-On without writing server-side code.
Real-time data synchronization enables timely campaigns and up-to-date analytics.
Prebuilt templates and example workflows speed up setup and reduce trial-and-error.
Understand the core elements and processes for integrating Funnels API with Act-On, including authentication, endpoints, triggers, and data mapping.
A URL that forwards a user from one location to another within a funnel flow.
A single web page within a funnel that contains content and trackable metrics.
A specific API route you call to perform an action or retrieve data.
Security credentials (API keys or OAuth tokens) used to authorize API requests.
Trigger an Act-On welcome campaign whenever a visitor lands on a funnel’s welcome page via Funnels API redirects.
Use Act-On to nudge prospects who drop off at a funnel step with targeted emails and retargeting.
Sync live visitor data from Funnels API into Act-On to personalize on-site and email experiences.
Create API credentials for Funnels API and grant scopes such as funnels/redirect.readonly and funnels/page.readonly.
Map endpoints in Act-On and test redirects, page data pulls, and event webhooks.
Create Act-On workflows that respond to Funnels API events and visualize results in dashboards.
No-code options are available to connect Funnels API with Act-On. Start with the core redirect and page endpoints to establish basic synchronization. As you gain confidence, you can add more endpoints to extend automation. The platform provides templates and step-by-step guidance to help non-developers.
You typically use API keys or OAuth tokens to authenticate. Securely store credentials, rotate them periodically, and scope them to only the required resources (e.g., funnels/redirect.readonly, funnels/page.readonly). Use webhooks if your setup requires event-driven updates.
Start with endpoints for redirects (GET /funnels/lookup/redirect/list, POST /funnels/lookup/redirect) and page data (GET /funnels/page, GET /funnels/page/count). These form the foundation for connecting funnel behavior to Act-On campaigns. Expand as needed.
Real-time syncing is possible when webhooks or frequent polling are configured. Consider event-driven updates for critical timelines and batch processing for less time-sensitive data to balance latency and API usage.
Test in a sandbox or staging environment. Validate authentication, run sample redirects, pull page data, and confirm data mapping in Act-On dashboards. Use logging to troubleshoot issues and iterate.
Look for starter templates and example workflows in the Funnels API and Act-On integration guides. Many templates demonstrate common use cases like redirects, page analytics, and campaign triggers, which you can adapt to your needs.
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