How to connect Zapier App Connector to Social Media API

Connecting Social Media API with Zapier App Connector for automated social workflows

How to connect Social Media API and Zapier App Connector

This guide walks you through authenticating the Social Media API with Zapier App Connector, selecting the right endpoints, and building no-code automations to publish, schedule, and manage social content across locations.

Authentication for Social Media API

To use the Social Media API with Zapier App Connector, register your GHL account in the Zapier integration and authorize access with OAuth 2.0 tokens. The scope saas/company.write enables you to manage posts, accounts, and CSV data.

Authentication for Zapier App Connector

Zapier securely stores your credentials and uses OAuth 2.0 to access the Social Media API. Keep the connection authorized and refresh tokens as needed.

Core Endpoints you’ll use

POST /bulk-disable-saas/:companyId snapshots.readonly GET /snapshots socialplanner/account.readonly GET /social-media-posting/:locationId/accounts socialplanner/account.write DELETE /social-media-posting/:locationId/accounts/:id socialplanner/csv.readonly GET /social-media-posting/:locationId/csv GET /social-media-posting/:locationId/csv/:id socialplanner/csv.write POST /social-media-posting/:locationId/csv POST /social-media-posting/:locationId/set-accounts DELETE /social-media-posting/:locationId/csv/:id PATCH /social-media-posting/:locationId/csv/:id POST /social-media-posting/:locationId/posts/bulk-delete DELETE /social-media-posting/:locationId/csv/:csvId/post/:postId

Top 3 connections between Social Media API and Zapier App Connector

Direct account management via set-accounts

Trigger: accounts are updated or created in Social Media API

Actions: sync account lists, apply access rights, and map to Zapier fields

Example path: POST /social-media-posting/:locationId/set-accounts

locationId, accounts, permissionScope

Top 3 connections between Social Media API and Zapier App Connector

CSV-driven content import

Trigger: new CSV uploaded or updated in Social Media API

Actions: parse CSV rows and generate posts or updates in Zapier

Example path: POST /social-media-posting/:locationId/csv

locationId, csvId, rowData

Top 3 connections between Social Media API and Zapier App Connector

Snapshots and analytics sync

Trigger: snapshots updated in Social Media API

Actions: refresh analytics in Zapier and trigger reporting widgets

Example path: GET /snapshots

locationId, snapshotId, metrics

No‑code benefits of linking Social Media API with Zapier App Connector

Automate repetitive tasks without custom code, saving time and reducing human error.

Centralize control of posts, CSV imports, and account management from a single workflow.

Scale campaigns quickly by duplicating and tweaking Zaps for multiple locations.

Key terms and glossary

Understand the building blocks of integrating the Social Media API with Zapier App Connector, from endpoints to data formats and authentication.

API

A set of defined endpoints that allow software to communicate and perform actions programmatically.

OAuth 2.0

An authorization framework that enables secure access to APIs without sharing passwords.

CSV

Comma-separated values; a common format for importing/exporting tabular data.

Endpoint

A specific URL path in an API that performs a defined operation when called.

People also Search for:

Creative ideas for integrating Social Media API with Zapier App Connector

Weekly performance recap Zap

Set up a Zap that pulls snapshots on a schedule and sends a summarized report to your team via email or Slack.

CSV-to-post automation

Create a workflow that reads a CSV file and automatically schedules or publishes posts to multiple locations.

Account-sync templates

Design templates to keep account lists consistent across locations by syncing accounts from Social Media API to Zapier.

Three steps to connect Social Media API with Zapier App Connector

Step 1: Prepare credentials

Register the Social Media API in Zapier, note the client ID and secret, and set the scope to saas/company.write.

Step 2: Authenticate

Use OAuth 2.0 in the Zapier App Connector to authorize access to your Social Media API and select required endpoints.

Step 3: Build your first workflow

Choose triggers and actions from the available endpoints, test thoroughly, and deploy your automation across locations.

Frequently Asked Questions

What credentials do I need to get started?

To start, you need a Zapier account and credentials for the Social Media API (client ID, client secret, and redirect URL). Ensure the scope is set to saas/company.write so you can manage posts, accounts, and CSV data. Keep your credentials secure and never share them in public channels. In the Zapier App Connector, configure the OAuth 2.0 flow and authorize the connection to your Social Media API to enable automated workflows.

For posting and analytics, focus on endpoints like /social-media-posting/:locationId/accounts, /social-media-posting/:locationId/csv, and /snapshots. Use GET /snapshots for analytics data and POST /social-media-posting/:locationId/csv to import content via CSV. Manage accounts with /social-media-posting/:locationId/set-accounts and related account endpoints. This combination covers content publishing, account management, and performance insights within Zapier automations.

Zapier uses OAuth 2.0 to authorize access to the Social Media API. When you connect the app, you’ll be prompted to grant permissions and a token will be issued for API calls. Tokens should be refreshed as needed according to your provider’s rules. Keep your refresh flows configured to avoid interrupted automations, and rotate credentials periodically for security.

Rate limits vary by endpoint and plan, so design Zaps with retries and backoff in mind. Prefer batching actions (e.g., CSV processing) where possible to minimize individual calls. Monitor usage in Zapier task history and adjust workflow frequency accordingly. If you anticipate spikes, stagger triggers or batch multiple changes into a single workflow to stay within limits.

Yes. CSV imports are a key part of automating content workflows. You can POST to /social-media-posting/:locationId/csv to upload, then process rows to publish or schedule posts. Ensure your CSV format aligns with the API expectations and validate data before triggering posts. Remember to monitor the CSV processing endpoint for errors and implement retry logic where appropriate.

Account and CSV management is handled via endpoints like /social-media-posting/:locationId/set-accounts, GET /social-media-posting/:locationId/accounts, and GET /social-media-posting/:locationId/csv. Use these to add, update, or remove accounts and CSVs in your Zapier workflows. Automate reconciliation across locations by maintaining consistent locationId mappings and using structured data fields for accounts and CSV references.

Endpoint paths are exposed in the integration documentation and in the placeholder list above (e.g., /social-media-posting/:locationId/accounts, /snapshots, /csv endpoints). In Zapier, you’ll select triggers and actions that map to these endpoints so your workflows call the right route. If you need a quick reference, review the endpoint list included with the integration setup or consult your developer portal for the latest paths and required parameters.

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🚀 GoHighLevel Integration

Complete Operations Catalog - 126 Actions & Triggers

126
Total Operations
55
Polling Triggers
71
Actions
14
Categories
👥

Contacts

10 Triggers 18 Actions
Trigger
Get Contact
Retrieve a specific contact by ID
Trigger
Search Contacts
Advanced search with filters
Trigger
Get Contacts by Business
Retrieve contacts linked to a business
Trigger
Get Duplicate Contact
Check for duplicate contacts
Trigger
Get Contact Appointments
List all appointments for a contact
Trigger
Get Contact Tasks
Retrieve all tasks for a contact
Trigger
Get Contact Task by ID
Get specific task details
Trigger
Get Contact Notes
List all notes for a contact
Trigger
Get Contact Note by ID
Retrieve specific note details
Trigger
List Contacts (Deprecated)
Legacy contact listing method
Action
Create Contact
Add a new contact to the system
Action
Update Contact
Modify existing contact information
Action
Find Contact
Search by email, phone, or ID
Action
Delete Contact
Remove a contact permanently
Action
Upsert Contact
Create or update contact automatically
Action
Add Tags to Contact
Tag contacts for organization
Action
Remove Tags from Contact
Remove specific tags
Action
Bulk Update Contact Tags
Add or remove multiple tags at once
Action
Create Contact Task
Add a new task for a contact
Action
Update Contact Task
Modify existing task details
Action
Complete Contact Task
Mark task as complete
Action
Delete Contact Task
Remove a task permanently
Action
Create Contact Note
Add notes to contact records
Action
Update Contact Note
Edit existing notes
Action
Delete Contact Note
Remove notes from contacts
Action
Add Contact to Campaign
Enroll contact in campaign
Action
Remove from Campaign
Remove contact from specific campaign
Action
Remove from All Campaigns
Unenroll from all campaigns
📅

Calendars & Appointments

13 Triggers 21 Actions
Trigger
List Calendar Groups
Get all calendar groups
Trigger
List Calendars
Retrieve all calendars
Trigger
Get Calendar by ID
Get specific calendar details
Trigger
Get Free Slots
Check calendar availability
Trigger
List Calendar Events
Get all scheduled events
Trigger
List Blocked Slots
View unavailable time slots
Trigger
Get Appointment
Retrieve appointment details
Trigger
List Appointment Notes
Get notes for appointments
Trigger
List Calendar Notifications
View notification settings
Trigger
Get Calendar Notification
Get specific notification
Trigger
List Calendar Resources
View rooms and equipment
Trigger
Get Calendar Resource
Get specific resource details
Action
Create Calendar Group
Set up new calendar group
Action
Update Calendar Group
Modify calendar group settings
Action
Update Group Status
Enable or disable calendar group
Action
Delete Calendar Group
Remove calendar group
Action
Validate Group Slug
Check if slug is available
Action
Create Calendar
Add new calendar
Action
Update Calendar
Modify calendar settings
Action
Delete Calendar
Remove calendar permanently
Action
Create Appointment
Book new appointment
Action
Update Appointment
Modify appointment details
Action
Delete Event
Cancel and remove event
Action
Create Block Slot
Block time on calendar
Action
Update Block Slot
Modify blocked time
Action
Create Appointment Note
Add notes to appointments
Action
Update Appointment Note
Edit appointment notes
Action
Delete Appointment Note
Remove appointment notes
Action
Create Calendar Notification
Set up reminders
Action
Update Notification
Modify notification settings
Action
Delete Notification
Remove notification
Action
Create Calendar Resource
Add room or equipment
Action
Update Calendar Resource
Modify resource details
Action
Delete Calendar Resource
Remove resource
💼

Opportunities

3 Triggers 7 Actions
Trigger
Search Opportunities
Find opportunities with filters
Trigger
Get Opportunity
Retrieve specific opportunity
Trigger
List Pipelines
View all opportunity pipelines
Action
Create Opportunity
Add new sales opportunity
Action
Update Opportunity
Modify opportunity details
Action
Delete Opportunity
Remove opportunity
Action
Update Opportunity Status
Change status (open, won, lost)
Action
Upsert Opportunity
Create or update opportunity
Action
Add Followers
Assign team members to follow
Action
Remove Followers
Unassign followers
👤

Users

4 Triggers 3 Actions
Trigger
Search Users
Find users with filters
Trigger
Filter Users by Email
Search users by email address
Trigger
Get User
Retrieve user details
Trigger
List Users by Location
Get users in specific location
Action
Create User
Add new user to system
Action
Update User
Modify user information
Action
Delete User
Remove user from system
💬

Conversations & Messages

8 Triggers 2 Actions
Trigger
Search Conversations
Find conversations by filters
Trigger
Get Conversation
Retrieve conversation details
Trigger
Get Email by ID
Retrieve specific email
Trigger
Get Message by ID
Get specific message details
Trigger
Get Messages by Conversation
List all conversation messages
Trigger
Get Message Recording
Retrieve voice recording
Trigger
Get Message Transcription
Get transcribed message text
Trigger
Download Transcription
Download transcription file
Action
Update Message Status
Change message read/unread status
Action
Agent Typing Indicator
Show typing indicator in chat
🏢

Businesses

2 Triggers 3 Actions
Trigger
Get Business
Retrieve business details
Trigger
List Businesses by Location
Get all businesses in location
Action
Create Business
Add new business
Action
Update Business
Modify business details
Action
Delete Business
Remove business
🔄

Workflows & Campaigns

3 Triggers 5 Actions
Trigger
List Workflows
Get all workflows
Trigger
List Snapshots
View available snapshots
Trigger
List Campaigns
Get all campaigns
Action
Add Contact to Workflow
Enroll in workflow automation
Action
Remove from Workflow
Unenroll from workflow
Action
Add Contact Followers
Assign followers to contact
Action
Remove Contact Followers
Unassign followers
Action
Bulk Business Update
Add/remove contacts from business
⚙️

Other Operations

20 Triggers 8 Actions
Trigger
List Locations
Get all locations
Trigger
List Custom Fields
View custom field definitions
Trigger
Get Company
Retrieve company information
Trigger
Find Associations
Search associations
Trigger
Get Association
Retrieve association details
Trigger
Get Association Key
Get key by name
Trigger
Get Association by Keys
Find by object keys
Trigger
Get Relations by Record
List record relations
Trigger
Check Blog URL Slug
Verify slug availability
Trigger
Get Blog Authors
List blog authors
Trigger
Get Blog Categories
List blog categories
Trigger
Get Blog Posts
List posts by blog
Trigger
Get Blogs by Location
List location blogs
Action
Find Location by ID
Retrieve location details
Action
Create Location
Add new location
Action
Create Association
Link related records
Action
Update Association
Modify association
Action
Delete Association
Remove association
Action
Create Relation
Establish record relation
Action
Delete Relation
Remove record relation
Action
Create Blog Post
Publish new blog post
Action
Update Blog Post
Edit blog post

✨ Key Capabilities

📊 Contact Management

  • 10 custom field slots per contact
  • Advanced search with filters
  • Duplicate detection
  • Tag management (bulk operations)
  • Full task and note management
  • Campaign & workflow enrollment

📅 Calendar Features

  • Calendar groups with slugs
  • Multiple calendar types
  • Free slot checking
  • Appointment booking system
  • Blocked slots management
  • Room & equipment resources

💼 Sales Pipeline

  • Multi-pipeline support
  • Stage management
  • Status tracking (won, lost, etc)
  • Monetary value tracking
  • User assignment
  • Follower management

🔄 Automation Ready

  • Workflow automation support
  • Campaign management
  • Polling triggers (1-15 min)
  • Real-time conversations
  • Bulk operations
  • Upsert capabilities
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