Authenticate via OAuth 2.0 to grant Zapier App Connector access to the Users API. Use the scope socialplanner/tag.readonly to read tags and basic analytics.
In Zapier, authorize the Zapier App Connector to access your GHL account, selecting the required scope and testing the connection before automation.
Endpoint1: GET /social-media-posting/:locationId/tags; Endpoint2: POST /social-media-posting/:locationId/tags/details; Endpoint3: socialplanner/statistics.readonly; Endpoint4: POST /social-media-posting/statistics
Trigger: When a new post is published, fetch tags via Endpoint1 to categorize and tag the post.
Actions: Retrieve tag details from Endpoint2, enrich posts with tags, and send data to analytics.
Method: GET; Path: GET /social-media-posting/:locationId/tags
Key fields: locationId, tag_id, name
Trigger: After posting, pull statistics via Endpoint3 or Endpoint4 to inform future content decisions.
Actions: Create dashboards, export statistics, and compare performance across posts.
Method: POST; Path: /social-media-posting/statistics
Key fields: locationId, metrics, timestamp
Trigger: On demand, fetch tag details using Endpoint2 to view details and history.
Actions: Retrieve tag details, store in a log, and use in reporting and audits.
Method: POST; Path: /social-media-posting/:locationId/tags/details
Key fields: locationId, tagId, details
Automate tag management and analytics without writing code.
Leverage prebuilt endpoints to speed up setup and maintenance.
Scale workflows across teams and locations with consistent data flows.
This section defines endpoints, triggers, actions, and fields used to build automations with the Users API and Zapier App Connector.
A specific URL and HTTP method exposed by the API to perform a function.
The process of verifying identity and authorizing access to API resources securely.
A callback mechanism that notifies your app when an event occurs.
An authorization framework that grants access tokens without sharing user credentials.
Automatically fetch and tag social posts to improve organization and searchability.
Use post statistics to tailor future content strategy and performance reports.
Manage and sync tags across multiple locations in a single workflow.
Link your GHL account to Zapier App Connector and grant the required scopes.
Select the Users API endpoints you will use in your automations.
Run tests to verify data flow, then deploy the automation to production.
The required scope for read only tag access is socialplanner/tag.readonly. This enables tag reading and basic analytics within the automation. If you need write access, a different scope would be required and should be granted by your GHL admin. Always follow least privilege.
For tag management you should start with Endpoint1 to fetch tags and Endpoint2 to get details. Endpoint3 and Endpoint4 provide statistics. These endpoints cover tagging and analytics without needing additional endpoints for common use cases.
To authenticate, initiate OAuth 2.0 flow in Zapier App Connector and authorize the Users API with the required scopes. Test the connection to ensure tokens are valid and refresh as needed.
Yes. The statistics endpoints allow you to fetch and post analytics data without custom code. Use Endpoint3 for read-only stats and Endpoint4 to post new statistics.
If locationId changes, update the connection payload and any existing automations that reference locationId. Most workflows can be updated in a single edit, then re-test.
Common issues include invalid tokens, insufficient scopes, or incorrect locationId. Reauthenticate, verify scope, and confirm the endpoint paths match the API documentation.
Use Zapier’s test feature to simulate triggers and actions. Validate data integrity by inspecting returned payloads and confirm that downstream steps receive expected values.
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Complete Operations Catalog - 126 Actions & Triggers
