The Users API uses token-based authentication. Include your API token in the Authorization header as a Bearer token and ensure the scope socialplanner/tag.readonly is granted for read-only tag access.
In the Zapier App Connector, securely connect your GHL account and store tokens safely. Use OAuth or API credentials as provided, and refresh tokens as needed to maintain uninterrupted workflows.
GET /social-media-posting/:locationId/tags — fetch tags for a specific location; POST /social-media-posting/:locationId/tags/details — retrieve detailed tag information; socialplanner/statistics.readonly — read-only statistics endpoint; POST /social-media-posting/statistics — submit and retrieve posting statistics
Trigger: when a new or updated post is detected for a location, fetch tags using GET /social-media-posting/:locationId/tags
Actions: map retrieved tags to post metadata, enrich the post data in Zapier, and push to downstream apps or dashboards
GET /social-media-posting/:locationId/tags
locationId, tags
Trigger: after tags are fetched, call POST /social-media-posting/:locationId/tags/details to obtain tag specifics
Actions: extract tag names, counts, and metadata; feed into reports or dashboards within Zapier
POST /social-media-posting/:locationId/tags/details
locationId, tagsDetails
Trigger: periodically fetch analytics via POST /social-media-posting/statistics
Actions: summarize metrics, generate reports, and trigger alerts if thresholds are met
POST /social-media-posting/statistics
locationId, statistics
Automate tagging workflows without writing code, saving time and reducing manual errors
Consolidate social analytics in one place and trigger cross-app automations
Extend automations to CRMs, marketing tools, and dashboards with ease
This glossary defines common terms used when connecting the GHL Users API with the Zapier App Connector for zcal.
Application Programming Interface – a set of rules that allows software components to communicate with each other.
A specific URL in an API that performs a defined function or returns data.
An identifier for a specific location in GHL where data is stored or actions occur.
Aggregated data that summarizes usage, performance, or outcomes over a defined period.
Automatically fetch and map tags for new posts to improve categorization and downstream automation.
Aggregate statistics from the posting workflow and deliver a summarized weekly report to stakeholders.
Trigger actions in CRM, email, or analytics apps when tag or statistics events occur.
In Zapier, create a new connection to your GHL instance and select the Users API as the service to connect.
Choose endpoints such as tags, tags/details, and statistics to use in your Zaps.
Run tests to verify data flow, then deploy your automation to live workflows.
The GHL Users API exposes endpoints to read and post social data, enabling automation of tagging and reporting. With the Zapier App Connector, you can leverage these endpoints without writing code to build workflows across apps.
The core endpoints include: GET /social-media-posting/:locationId/tags, POST /social-media-posting/:locationId/tags/details, socialplanner/statistics.readonly, and POST /social-media-posting/statistics. You can combine these to tag content, fetch tag details, and pull statistics for dashboards and alerts.
No traditional coding is required when using the Zapier App Connector with the GHL API. You configure triggers, actions, and data mappings in Zapier’s interface and rely on the endpoints for data.
Authentication is token-based. Use an API key or OAuth tokens provided by GHL. Keep credentials secure and rotate tokens regularly; use Zapier’s credential storage for safety.
To fetch tag details, call POST /social-media-posting/:locationId/tags/details with the locationId. Parse the response to extract tag names, counts, and metadata for your workflow.
Statistics can be retrieved via POST /social-media-posting/statistics to get aggregated metrics. Use this data to build dashboards, alerts, or reports for stakeholders.
Yes, the GHL Users API endpoints can be used in other apps via the Zapier App Connector and custom automations. Extend workflows to CRMs, analytics tools, email platforms, and more.
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